Mika Singh Launches Kashmera Shah's Directorial Debut film 'Come Back To Me'

Raj Suri owner of Muzik Factory in Association with Kahsmera Shah held her bash to celebrate launch of her directorial debut short film tilted 'Come Back ToMe 'at The club in suburbs ( Andheri west ).Kashmera came in with her actors AdityaRaaj and Ankita raj' 

Speaking on the occasion Kashmera  said that she had been waiting for this opportunity as she has written the story , directed it and also have acted in it . This was a perfect platform to showcase her talent and she was super excited about this launch and thanked Raj Suri to give her this opportunity .

Mika Singh came in to launch her film trailer and was seen having a blast with Krushna and Kahmera till the very end . Many celebrities from Telly as well as Bollywood  had come to support Kashmera  The celebrity  who came in to support Kashmera are Karan Mehra with his wife Nisha,Sunil grover,Shaleen bhanot,Suyash rai,Meghna Naidu,Mahakshay,Sunil Pal,Sudhesh Lahiri, Bharti,  Meet brothers ,Bhoomi Trivedi, Rahul Vaidya, Ravi kissen,Ayub khan,Deepshikha,Gizelle Thakral, Mugdha Godse, Rahul Dev, Sunil grover and many more....This bash went on til the wee hours of the morning.

On this occasion Mr Raj Suri also announced new  movie which will  have 5 new hero's and five heroines all new and  Kashmera will also be part of it and the movie will be shot in Mauritius .

 

Review of Movie Mirzya

 

 

Production House : Cinestaan Films and Rakesh Om Prakash Mehra Pictures

Director : Rakesh Om Prakash Mehra

Cast : Harshvardhan Kapoor , Saiyami  Kher , Anuj Chowdhary , Om Puri and Art Malik

 Overview: A  classic love story  of Mirza And Sahibaan recreated in Two era the modern and classic from the makers of hits like Delhi 6 , Rang De Basanti and Bhag Milka Bhag Rakesh Om Prakash Mehra .

Story Line : The story  revolves  Mohnish (Harshvardhan Kapoor) and Suchi/Suchitra (Saiyami Kher ) who are childhood friends living in small town  near jodhpur , they go together to school and help and support each other but unfortunately due to some gruesome crime  tears them apart and Suchi and his father who is police officer leaves the city and Mohnish and Suchi are sererated . Years  later Suchi returns to India for her engagement to a royal prince , Karan (Anuj Chaudhary ) , She desires to learn horse riding ,  Karan arranges for her to learn horse riding from Adil Mirza who is working at the Karan’s stable . During her learning she comes to know that Adil is actually Mohnish her childhood friend , their love is rekindled but there is huge  status gap between the two of them  and their horrific past will their love survive and what happens when karan comes to know about this is for the audience to watch .  This love story of Suchi and Mohsin is shown collateral with the Legend of Mirza and Sahibaan,  What is this legend, is for the audience to watch .

Performances : This is the Bollywood debut for Harshvardhan Kapoor  but he does not have much to show case his acting skill , with very minimal dialogues  , only his haggard look of stable boy and his horse riding  portions prove that he has put lots of effort . This Kapoor lad is definitely her to stay

Saiyami Kher  also debuts in this film , she looks luminous in the film . The challenge for both the debutant is to emote without much dialogues ,both have done a fine job . Also Saiyami in one  scene has to run and ride the bike wearing dulhan lehenga  weighing 14 kgs but she carries off the scene with ease .

 Anuj Chaudhary as the prince  has done a fabulous job , his  carries his royal look impressively . , his sudden transition into a grey shade character is good.  Art Malik has done a good job , Om Puri has done a cameo which does not contribute much.

Direction and Script Analysis  :There is a lot of expectation from Rakesh Om Praksh Mehra and Gulzaar , but this team totally fails with this . Rakesh Om  Prakash Mehra has presented the movie in a broadway musical style and ballet recital style where we see colourful rajasthani groups singing about what’s going to happen in the movie  as the movie  runs parallel with contemporary story of Mirza and Sahibaan and Suchi and Mohnish , this may  confuse lots of audience and this will  not connect with young generation as there is no passion  shown between Suchi and Monish as expected

The script is lacking any volume and story has nothing new to offer . On the other hand the positive point pf the movie is its cinematography which is beuatifyll y shot across sand dunes of rajasthan and royal  palaces , also  snow- capped mountains of ladakh are shown beautifully and are a visual treat . The music is not that  great though Daler Mehndi title track is good but his voice is too screcthy .

The slow pace of the movie is going to be a test of everyone;s patience .

 Final Words: Mirzya is a romantic broadway ballet style movie with appealing visual presentation wh but it badly fails to impress the audience .

Ratings : 2.5*/5*

 

Vishal Bhardwaj , Gulzaar and Ketan Mehta Launches Motu Patlu Music

 

 

 

Mumbai, 4 October, 2016:  Motu Patlu are all set to enthrall children with their maiden theatrical outing - Motu Patlu King of Kings Releasing on October 14, 2016. Today, at the music launch Vishal Bharadwaj and Gulzaar along with Ketan Mehta released the music and music video of the title track. The music was exclusively launched with the Rizvi Springfield High School kids who grooved to the music with their favorite toons’ Motu Patlu. The magnum opus is Viacom18 Motion Pictures’ first ever homegrown 3D stereoscopic animated movie based on the very popular Lotpot characters Motu Patlu currently featuring on Nickelodeon. 

 

Best Friends Motu and Patlu are the lovable awesome twosome residing in a small town in the heartland of India, known as Furfuri Nagariya. Entrapped in a plot with a runaway circus lion, a lion trying to protect his kingdom and a greedy poacher who wants to ruin the jungle life - Motu Patlu must wage a battle to save the jungle.

  

Talking about composing the music for the film  iconic film maker Vishal Bharadwaj said, “Talking about composing the music for the film Vishal Bharadwaj said, “I had a great time composing the title track for 'Motu Patlu King of Kings'. Music has been created keeping in mind the limitless potential offered by the kid’s music genre. The music and lyrics of the song have been seamlessly integrated keeping in mind children’s choice of music and the overall theme of the film. The song of the movie Motu Patlu –King of Kings thus is a great celebration of the innocence of childhood and pure wonder for the world! 

 

On penning the lyrics for the film Gulzaar said, “It’s more than three decade that I have been writing about kids and penning lyrics for them. Children like to play with a song. It has to be as easy and as engaging for them as if they are playing with a game. Similarly, while penning down lyrics for Motu Patlu – King of Kings movie, focus was on ensuring that it remains engaging, entertaining, free spirited like children and allows them to express themselves. The song has all these elements and is sure to create magic.”

 

Commenting on the music launch Ketan Mehta Chairman & Managing Director, Maya Digital Studios, said “Gulzaar Saab and Vishal have together once again created magic with the music of Motu Patlu. The simplicity and  engaging quality of their rendition is a master stroke and is sure to have kids falling in love with Motu Patlu all over again “

 

 

Sonali Bendre Brand Ambassador of Revital launches ‘Healthy Conversations’ initiative to bring the health of Indian women in focus

 

MUMBAI, 3^rd October, 2016 – Sun Pharma’s Global Consumer Healthcare business today announced the launch of Revital H Woman’s ‘Healthy Conversations’ initiative in India. This unique initiative aims to initiate a conversation about women’s health, its impact on the health of their family and overall society and encourage women to understand their health requirements. Revital-H Woman’s Healthy Conversations will reach out to women across 20 cities in India. Revital-H Woman has created a special digital platform www.revitalwoman.com to reach over 2 million women in three months.

In today’s urban India, women juggle between multiple responsibilities both inside and outside home. Often they end up ignoring their own health while taking care of their loved ones and fulfilling professional commitments. Importantly, most of them don’t realize that they are at risk as they are not leading a healthy lifestyle. Expert recommendations play an important role in educating women to understand their health needs and encourage them to bring a positive change in their dietary & lifestyle habits.

Through the Healthy Conversations initiative, Revital H Woman will encourage women to interact with expert nutritionists to understand and address their nutritional needs. Participating women will take an online health test at www.revitalwoman.com to know their current Health Quotient. As part of this initiative, every participant can avail a free diet chart and nutritionist consultation through an online chat. Revital H Woman has partnered with Lybrate, an online doctor consultation platform, to create a seamless experience for consumers participating in ‘Healthy Conversations’ initiative. This collaboration with Lybrate ensures that a team of professional nutritionists, on the Lybrate platform, will be available to provide online consultation to all participants.

 

Speaking on the occasion of campaign launch Bollywood Actor and Revital H Woman’s brand ambassador, Ms Sonali Bendre said, “Today women are going that extra mile to test their capabilities and abilities both professionally & personally. However, in the process they often ignore their own health. Given the hectic and active lifestyle that we all live and struggle with, it is essential to ensure that our body gets the right amount of nutrition. It’s important for every woman to desire a healthy and balanced life and I am happy that Revital H Woman has taken this initiative to bring attention to the growing nutritional gap in Indian women’s daily diet. I am delighted to be associated with this brand and the initiative and look forward to work towards making women understand and address their health needs.”

 

Also when Ms Sonali Bendre was asked about current scenario regarding Pak  Artist she said “The producers body has already banned them. If they’re not your friends and if you’re cutting the relations in business, every business should stop. Of course, considering the times it should be the norm of the day and should be applicable to everybody.

 

Also on the event she expressed her wish to work with woman directors like  Zoya Akhtar , Farha Khan whom she admires

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Revital H Woman is a Daily Health Supplement which has been specially formulated for women, keeping in mind their special needs. Vitamins and minerals are essential nutrients to keep the body healthy. However, due to multiple reasons like hectic lifestyles, improper cooking and consuming methods, imbalanced diet, deficiency of nutrients in soil, etc. one is unable to get these nutrients in required quantities. Revital H Woman supplements the diet, hence contributes to well-being of women.

Click on the link below to catch healthy conversations campaign video:

<https://www.youtube.com/watch?v=h4bNXeXHPYs&feature=youtu.be>

 

 

'HOTA HAI' song from Mirzya is formidable!!

Rakeysh Omprakash Mehra’s MIRZYA highlights the plight of our lead pair, Adil & Soochi. Fighting all odds to be together, their story is one that moves us to reflect on our own lives.

 

After recently released DARE TO LOVE TRAILER, comes the new song, HOTA HAI, which features debutants Harshvardhan Kapoor and Saiyami Kher give touching performances which stay compellingly with you till the end and leave you with a sense of wanting to see more. The world may be trying to keep them apart, but they DARED TO LOVE! Telling the story of the unpaved road to love and the sacrifice made to be with one’s soulmate.

In recreating the legend and folklore of Mirza-Sahiban, Rakeysh Omprakash Mehra’s MIRZYA has been exquisitely shot in the bleak and desolate terrain of Ladakh and the vibrancy of colourful Rajasthan, which heightens the contrast between the two worlds of a legendary folklore and the contemporary, yet are interwoven very intricately to bring out the story of a tale that will never die. The eternal love story resonates even today in the modern day world of Rajasthan in 2016, as seen in this narrative song, and is a befitting testimony to two eternal and rebellious lovers.

Along with Harshvardhan and Saiyami the film also introduces Anuj Chaudhary, all of whom make a dramatic entry into the world of cinema in this untold love story of estranged soulmates. Along with them are the screen masters, Om Puri, Art Malik, K. K. Raina and supported by Anjali Patil.

This ageless epic is brought to life by Rakeysh Omprakash Mehra in his inimitable vision and song is in the words of lyricist Gulzar. The musical craft of Shankar Ehsaan Loy, Polish Director of Photography Pawel Dyllus.  All of whom come together to create a cinematic masterpiece that is unrivaled in Indian Cinema.

MIRZYA… the legend of Mirza-Sahiban lives on! 

Produced by CINESTAAN Film Company and ROMP Pictures, and releasing on 7th October worldwide, The film releases worldwide on 7th Oct 2016
Link to the song : https://www.youtube.com/watch?v=JEHHTxNBNxc&feature=youtu.be

The Jio MAMI 18th Mumbai Film Festival programming for the festival this year was unveiled by Kangana Ranaut

Actor Kangana Ranaut along with the Board of Trustees – Karan Johar, Zoya Akhtar, Rohan Sippy, Anurag Kashyap, Vikramaditya Motwane, Siddharth Roy Kapur, Manish Mundra, Vishal Bhardwaj and Dibakar Banerjee joined Jio MAMI with Star Co-chairperson, Kiran Rao and Festival Director Anupama Chopra

Over 180 films from 54 countries including features, documentaries, short films to be showcased at the festival

The Film Festival will honour director and screenwriter Sai Paranjpye and acclaimed filmmaker, Jia Zhangke with ‘Excellence in Cinema’ Award

 

Mumbai, September 29, 2016: The Jio MAMI Mumbai Film Festival with Star is less than a month away from offering the city a movie extravaganza unlike any other. In its 18^th edition, the festival announced its stellar line-up for the year at its annual press conference held on Thursday, 29^th September in Mumbai. The festival is set to kick off on 20^th October. The press conference began with the announcement of the festival’s new brand identity.

Jio MAMI with Star, Festival Co-Chairperson, Kiran Rao said, “It’s been a very exciting year for the Academy.  Firstly, we are now a year around presence.  We launched the MAMI Film Club in May with a conversation between Sir Ian McKellen and Aamir.  We’ve followed that up with India premieres of films such as Brahman Naman and India in a Day.  The Academy is committed to bringing you great film content and conversations not just in October but through the year. We’ve also got a new identity.  Mumbai is a mosaic of islands and communities, of over 16 million people, their hopes and dreams.  We wanted to find an identity that reflects this great city and the festival.  If you look closely at our new logo, you will see two fish creating a geometric pattern that forms the Devnagri representation of MAMI.  This identity also works well for us because we are always fishing for talent!”

Mrs. Nita M. Ambani, Founder and Chairperson, Reliance Foundation & Co-Chair, MAMI Board of Trustees said, “Welcome to Jio MAMI – the 18th Mumbai Film Festival. Cinema acts as a game changer, inspiring and influencing lives and making a positive contribution to the society. The advent of digital technology is taking filmmaking to a higher level, with innovative opportunities and techniques for creative expression and viewership. I have no doubt that this digital way of life will help the world of content creation in a big way. Let this edition of the much-awaited Jio MAMI festival continue to add value to the film fraternity and audiences in India.”

Uday Shankar, CEO, STAR India said, “I have always believed that the media and entertainment industry has a very important role in shaping society and cultural consciousness. We at Star believe in the potential of stories to stimulate imagination and influence societal change moving the nation forward. MAMI brings such exemplary stories to life with world class cinema especially curated for the festival. This will be our third year of association with MAMI and together we hope to connect the city to world-class content and provide an amazing platform for young, creative talent.”

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The festival, as it does every year, identifies the contribution of great minds in the world of cinema. The ‘Excellence in Cinema Award’ provides a great opportunity to highlight, applaud and promote works of such individuals. This year, the Indian Excellence in Cinema Award will be conferred to the noted director and screenwriter of several award winning movies like Sparsh and Chashme Baddoor, Sai Paranjpye. The Government of India awarded Sai with the Padma Bhushan title in 2006 in recognition of her artistic talents. Jia Zhangke, known as the leading figure of the “Sixth Generation” movement in Chinese Cinema and one of the most critically acclaimed filmmakers working today will be the recipient of the International Excellence in Cinema Award.

Actor, Director Dibakar Banerjee said, “Each year, the Jio MAMI Mumbai Film Festival with Star gives two Excellence in Cinema awards.  This year, our international award goes to Chinese director Jia Zhangke.  Jia Zhangke belongs to the sixth generation of Chinese filmmakers.  His work has offered a unique perspective on a transitional generation.  He combines this with a humane concern for the working class and poor.  Jia Zhangke has directed 13 films in 21 years. His works continue to break boundaries and move the world.”

Filmmaker Vishal Bharadwaj said, “Our Indian Excellence in Cinema award goes to filmmaker Sai Paranjpye. Sai Paranjpye’s career has spanned over four decades. Her are milestones in Indian cinema. Sai’s cinema is defined by certain humanity. Her films didn’t have oversized heroes and villains.  She told slice of life stories about common people. Her work continues to inspire generations of filmmakers.”

Director Zoya Akhtar announced the jury for the Jio MAMI with Star’s competition category, India Gold.  “One of the primary functions of the festival is to serve as a gateway to the best of Indian cinema.   Here’s our India Gold jury.  This section also carries award money of 45 lakh. Joining the jury this year is composer Mychael Danna who won both the Oscar and the Golden Globe for Life of Pi. Time magazine film critic Stephanie Zacharek, Taiwanese film director and photographer Yonfan and the head of the jury is Turkish film director Reha Erdem, who has been called Turkey’s most philosophical and contemplative filmmaker,” said Zoya Akhtar.

Director and scriptwriter Vikramaditya Motwane announced the jury for International Competition and said, “This section also carries award money of 45 lakhs and the jury are: Film maker Anurag Kashyap, one of Hindi cinema’s most compelling creators, Producer Christine Vachon whose films include Carol, Still Alice and Boys Don’t Cry, Chris McDonald, President of Hot Docs, the largest documentary film festival in North America, Writer Director and photographer Tala Hadid. Her short film ‘Tes Cheveux Noirs Ihsan’, won an Academy Award. And the Head of the Jury is Portuguese filmmaker Miguel Gomes. Miguel’s last film ‘The Arabian Nights Trilogy’ had its world premiere at the Cannes Film Festival. His earlier film Tabu won the Fipresci prize at the Berlin Film Festival in 2012”

Introducing a new programme at the festival that brings films from one, select country every year, Director Anurag Kashyap said, “This year, the Jio MAMI Mumbai Film Festival with Star will include a new programme, Country Focus. This year the country in focus is Turkey. The festival will screen 10 films from Turkey, which represent the different strains of cinema in the country.  The selection will include films of the Turkish New Wave and directors like Zeki Demirkubuz and Nuri Bilge Ceylan.  It will also have classics like The Bride from 1973.”

This year, the festival acknowledges the contribution of women in the film industry and in order to strengthen its efforts to ensure that these women get the recognition they deserve, the festival introduces new awards.

Announcing the new award at the festival this year, Siddharth Roy Kapur, MD, Disney India said, “This year, Oxfam India in partnership with the festival has instituted an award for 10 lakh rupees for Best Film on Gender Equality.  The award category focuses on films that challenge gender based social norms, which lead to gender inequality and hence to the global pandemic of violence against women and girls.  The Indian film industry is one of the most significant influencers in Indian society.  Oxfam India aims to encourage and recognize professional filmmakers who make cinema, which promotes positive gender norms and inspires people for a future where violence against women and girls no longer exists.  This is only open to Indian films programmed at the festival.”

Filmmaker Karan Johar said, “We are also thrilled to announce a special award this year called the MAMI MasterCard Best Indian Female Filmmaker 2016 award. This award for 15 lakh rupees is also for Indian films only. This award aims to strengthen the female voice in Indian cinema. Over the last five years, we’ve made some progress here but it’s much too little. The representation of both genders onscreen can only benefit with the inclusion of more female voices.  This award is a step toward that.”

Announcing the few names from the international films line-up that will be screened at the festival this year, Director and Producer, Rohan Sippy said, “Few of the exciting titles in our International Selection are: ‘I, Daniel Blake’ by Ken Loach, ‘Swiss Army Man’ by Daniels, ‘Certain Women’ by Kelly Reichardt, ‘Graduation’ by Cristian Mungiu, ‘Things to Come’ by Mia Hansen-Love, ‘Elle’ by Paul Verhoeven, ‘Neruda’ by Pablo Larrain, ‘Mostly Sunny- A Documentary on Sunny Leone’ by Dilip Mehta and ‘Hema Hema: Sing Me A Song While I Wait’ by  Khyentse Norbu from Bhutan.”

Present at the press conference, Film Producer, Manish

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Mundra said, “Some of our Indian titles are: ‘A Death in the Gunj’ By Konkona Sen Sharma, ‘Lady of the Lake’ by Haobam Paban Kumar, ‘Loev’ by Sudhanshu Saria, ‘Autohead’ by Rohit Mittal, ‘The Cinema Travellers’ by Shirley Abraham and Amit Madheshiya, ‘Lipstick Under My Burkha’ by Alankrita Shrivastav.”

Jio MAMI with Star, Festival Director, Anupama Chopra said, “This year, th

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e JIO MAMI 18^th Mumbai Film Festival with Star will also be bigger and hopefully better.  The MAMI Movie Mela will now be two days.  Our section for children Half Ticket will be open to the public on certain days.  Our experimental film section is now called The New Medium.  It includes some very exciting titles that offer new ways of seeing film.  We also have a Word to Screen Market, which puts book publishers and content creators into the same room.  And our book award now includes books on cinema in Hindi also. The festival will screen over 175 films from 54 countries.  The festival is going to be a movie feast.  This is an inclusive film festival so no matter what your taste is – there will be a film for you.”

Jio MAMI with Star, Creative Director, Smriti Kiran said, “With every passing year, we at Jio MAMI with Star strive to bring exciting programmes that will appeal to everyone; from filmgoers to aspiring filmmakers. To continue this tradition, the festival will introduce new programmes and screenings that will bring the best of cinema around the world to Mumbai. We have some of the greatest minds in the global film industry joining us in championing the festival. While the film screenings remain at the heart of the festival, the roster this year will also feature programmes that will touch upon various aspects of the entertainment industry. We are thrilled to announce Jio MAMI with Star 2016 programming line-up with you today and we look forward to putting up a spectacular show!”

Starting 19^th August, when the call for entries was announced, the Jio MAMI 18^th Mumbai Film Festival with Star received an unprecedented number of entries for the movies this time. The jury members selected the best films and have taken a decision to screen nearly 180 films in feature/documentary/short films categories.

 

What’s new at Jio MAMI Film Festival with Star this year:

·         After receiving an overwhelming response last year, Jio MAMI with Star brings back Movie Mela for two days!

·         A special program curated for young audiences, Half Ticket opens to public this year

·         The festival introduces New Medium, a special category dedicated to art house cinema

·         Jio MAMI’s 18th

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Mumbai

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Film Festival with Star launches a “Word to Screen” Market

Other Important Announcements made:

·         Opening Ceremony of the Jio MAMI 18^th Mumbai Film Festival with Star to be at the Royal Opera House

·         Jio MAMI with Star to Open with Konkona SenSharma’s directorial debut, A Death in the Gunj

·         Jio MAMI with Star to screen yesteryear film directors and legends, Bimal Roy and P.K Nair’s films

·         Actress Sonam Kapoor joins Jio MAMI with Star as Word to Screen Brand Ambassador

·         Campaign film of Jio MAMI with Star directed by Vasan Bala

Competition Categories:

·         India Gold

·         International Competition

·         Dimensions Mumbai

Jio MAMI with Star is glad to reach movie lovers through JioChat. Follow our official channel “Jio MAMI” on JioChat for regular updates and exclusive content.

For more information on Jio MAMI 18^thMumbai Film Festival with Star scheduled to be held from 20th October- 27th October 2016, do visit the official website, Twitter handle, Facebook Page, Instagram and YouTube as follows: 

 

Website: www.mumbaifilmfestival.com/

 #JioMAMIwithStar2016

Twitter: @Mumbaifilmfest

Facebook: /MumbaiFilmFestival

Instagram: /mumbaifilmfestival

YouTube: Mumbai Film Festival

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Lara Dutta And Mahesh Bhupati Launches Good Knight personal repellent range

Mumbai, September 30, 2016:  Godrej Consumer Products Ltd. (GCPL) announced its foray into Out of Home (OOH) personal repellent category under its flagship brand Good knight. The new range has innovative formats that are easy to use and protects against mosquitos outdoors. The highlight of this range is Good knight Fabric Roll-On, India’s first format that just needs 4 dots to be applied on clothes and protects for 8 hours against mosquitoes outdoors. Additionally, the range also includes Good knight Cool Gel and Good knight Patches.

 

Sunil Kataria, Business Head-India and SAARC, GCPL said, “While there is an alarming rise of vector borne diseases like Dengue and Chikunguniya across the country, there is a lack of awareness that the mosquitoes that spread these diseases, usually bite during the day. Another reason for low adoption for outdoor and personal mosquito repellents has been the lack of innovative products. No product in the market can make it amenable for users to use everyday. Keeping these in mind, we have launched the new Good knight outdoor personal repellent range of products, which are not only easy and safe to use; but also give 8 hours of protection against mosquitos. With this new launch, we are confident creating a new consumer habit of using outdoor repellents everyday.”

He further added “ Good knight believes that parents should encourage their kids to step out of home, as it plays an important role in their development. Hence, this also formed the base of our new campaign slogan – ‘‘Khul ke jiyo ghar ke baahar’, a campaign which encourages gids to play outdoors unrestricted.”

The campaign “Khul ke jiyo ghar ke baahar” was launched with a panel discussion that had celebrity parents, Lara Dutta and Mahesh Bhupathi, Dr. Mukesh Sanklecha - Consultant Pediatrician at Bombay Hospital, and Sunil Kataria. The panelists discussed how imperative it is to safe-guard children from mosquito bites since they are the most vulnerable. The discussion highlighted the criticality and urgent need to leverage schools, educators and parents and kids to develop the good habit of using personal repellents daily, as that is the best way to protect kids outdoors.

Lara Dutta, a doting and an active mother herself reflected on how things have changed and how necessary it is for parents to encourage their children to play outside. “As a mother I am continuously worried about my child’s well-being and safety whenever she is out of the protective environment of the home. Given the present scare of Dengue and Chikunguniya, we are extra cautious and want to give our daughter the best protection every time she steps out.  Good knight’s new Fabric Roll-On ensures that she is protected for a long time in an easy to use and convenient way.”

Mahesh Bhupathi added, “Both Lara and I always ensure that our daughter leads an active and sporty life and doesn’t confine herself indoors. Honestly, this does get hard at times like these when the newspapers are filled with news on Dengue and Chikunguniya. My endeavour is to teach her to stay safe at all times whether from injuries or diseases when she’s out of home. Good knight’s new range does put our minds at ease and helps us to encourage more mobility and outdoor experience for our daughter.”

The Personal Repellents market in India is pegged at Rs 126 crore but only forms 2.9% of the overall Insecticide market. Only 1.1% of the households in India use personal repellents because of multiple factors like poor sensorial, unsatisfactory consumer experience and perception of it being harmful for kids. Good knight’s new range is designed to address these concerns with 100% natural actives and child safe products.