Bollywood Actor Sidharth Malhotra launches New Era Caps in India exclusively on Jabong

Mumbai, March 6, 2016: Movie and sports enthusiasts got a splendid treat as Bollywood actor Sidharth Malhotra launched the iconic international headwear brand New Era Cap for Jabong. In a launch party hosted by Jabong at Hotel Intercontinental, Mumbai. New Era Cap headwear will now exclusively be available on India’s leading online fashion portal, Jabong. New Era’s licensed products including New York Yankees, Los Angeles Dodgers, Manchester United, NBA Brooklyn Nets, NBA Cleveland Cavaliers, NBA Chicago Bulls, NBA Miami Heat and many more will be available for men, women and kids in different variants with prices ranging from Rs.1000 to Rs.3000.

The emcee kicked off the event with an engagement activity, “Tele connect with New Era Cap”, which allowed the audience to open a gift box using their minds instead of their hands. The concentration level of the participants was tested using a mind reading headset and micro-controllers. Once their concentration levels reached a certain limit, the box with a gift opened on its own. This was followed by an introduction to the brand by Paul Gils, Vice President EMEA, New Era Cap and Rahul Taneja, Chief Business Officer, Jabong along with Bollywood actor Sidharth Malhotra.
Siddarth Malhotra even played his college tricks with Rahul Taneja and Paul Gils . Click the link below to see the video.

https://youtu.be/mRfAH75JQSO



Rahul Taneja, Chief Business Officer, Jabong, said, “The addition of the iconic brand New Era Cap will strengthen Jabong’s existing strong portfolio of sportswear. Bollywood superstar Salman Khan had termed Siddharth Malhotra as a ‘diamond’ in the industry, and I am excited that he is formally launching New Era on Jabong. I am sure that his passion for sports and fitness will truly resonate with our audience and give them a chance to experience the New Era products through Jabong.” 
Paul Gils, Vice President EMEA, New Era Cap, said, ““It has been an incredible experience launching New Era Cap in India. I am confident that our association with Jabong will go a long way. With more than 350 million people between the age of 10 and 24, India has a growing fan base for a variety of sports such as basketball and football who follow top global sporting leagues feverishly. New Era cater to those discerning sports fans who want to get a more intimate experience with their favorite teams and it is pretty evident from this wonderful reception that India is ready to embrace the sports fashion trends that are sweeping the world over.”

Jabong is known for bringing a multitude of sports and other iconic international brands in India. As one of India’s top online fashion destinations with a focus on sports, Jabong also regularly engages with its youth-centric audience through its exclusive partnerships with top sporting events such as the Airtel Delhi Half Marathon, Standard Chartered Mumbai Marathon, Tata Steel Kolkata 25K, TCS World 10K, NBA Jam, 5×5 Turf War among others.

The FootBall Movement Conference Featuring Abhishek Bachchan and Allan Shearer

 

Mumbai, 3rd March 2017: The UK Department for International Trade (DIT) together with India On Track (IOT) and the Premier league brought key British and Indian football clubs, sports organisations and businesses together at the second edition of ‘The Football Movement’ conference in Mumbai. This football conference, which took place on 2nd and 3rd March, gave a platform to clubs, businesses and stakeholders from India and the United Kingdom to interact and explore commercial opportunities in the sport.

 

The Football Movement, jointly hosted by India On Track, was held in partnership with the Premier League’s Indian broadcast partner Star Sports. This two-day conference featured keynote speakers including Richard Scudamore, Executive Chairman of the Premier League, St.John Gould, Director for UK Trade and Economics, India at the British High Commission and senior representatives of the Indian Super League and Premier League clubs. Panel sessions, workshops and keynote speeches provided a platform for UK and Indian businesses to discuss potential opportunities and the sustainability of the game in India’s emerging football sector.

The theme for this year’s conference was ‘Strengthening the Football Ecosystem in India’. It focused on the broader aspects of the game, with a view to assessing the current landscape in greater detail. The conference addressed the core pillars of modern- day football such as commercial sustainability, youth development, leagues and competitions, broadcasting, support services as well as the role of corporates through CSR. .

 

Day one  was attented by Chennaiyin FC owner and Bollywood Superstar Abhishek Bachchan  along with Premier League Executive Chairman Richard Scudamore .

 

Speaking at the Day 1 of two-day event, Abhishek Bachchan said, “Initiatives like The Football Movement are a great learning ground for all the parties involved. Getting Premier League, which is the gold standard when it comes to football, to share their wealth of knowledge and such exchange of ideas is great. And some day there is a hope for exchange of players too and that is going to be the key.”

 

Here is the link to Abhishek Bachchan  conversation,

https://youtu.be/sUSX_6Tr4tc

 

 

Premier League Champion Alan Shearer, who was here on Day 2 of The Football Movement in Mumbai said, “I feel Indian football is at the brink of a great revolution, the same way as EPL was in 80s & 90s, because of the enthusiasm of the fans here. I feel Indian football is going to grow bigger and better from here on. In fact, one the main reasons I am here along with Premier League is to do everything in our capacity to help grow Indian football.”

 

 

A delegation of UK businesses and top British football clubs participated in the conference as part of DIT’s ‘Sport is GREAT’ campaign. The delegation included top football companies such as; Amaven, Alad, Baltic Publications, Final Third Sports Media, PWC, Deltatre, AVC Immedia, Barriers International India, Steer Davies Gleave and senior management from Arsenal, Southampton, Everton, Manchester City, Tottenham Hotspur, Watford and Charlton Athletic.

Speaking on Day 2 of The Football Movement, Premier League’s Executive Chairman Richard Scudamore said India is a major market for them. “We want to develop our relationship with everyone here.  Football is going to a next level in India, because of leagues, grassroot programs and other competitions that are helping in to grow more. We are taking initiatives so that it will create best footballers, India is full of raw talents and we will work towards developing those in the near future. “

Kangana Ranaut is the new brand ambassador of Nakshatra Diamond Jewellery

 

Bollywood diva Kangana Ranaut has been roped in to be the face of Nakshatra Diamond Jewellery. The actress launched the new ad campaign of Nakshatra Jewellery at an event in Mumbai on February 23, 2017. Kangana, for the launch event looked glamorous in a pink strapless gown.

 The ‘Queen’ actress, while talking about her association with the brand said, “Nakshatra is a prestigious brand. I am honored to be associated with this brand”. Kangana, during her interaction with the media confessed that she loves jewellery and that she used to wear her mother’s necklace and ear-rings. The actress shared, “I bought my first diamond necklace at the time of my sister’s Rangoli’s wedding and that was very proud moment for me”.

Kangana also said that she likes neck pieces and prefer necklaces particularly  which  she was wearing at the launch
 .
Alike all women Kangana also loves wearing jewellery .

The Ad Campaign has been shot in classy manner, with Queen Actress looking a totally diva in the ad film

Kangana’s movie ‘Rangoon’ has hit theatres and it is receiving a good response from the audience and she shared that it feels good when people appreciate her performance and film.  she also talked about reports that actor Shahid Kapoor will not work with her in future as she threw a lot of tantrums on the sets. Kangana clarified that such rumours were not true,The actress added that she and Shahid were present at the screening event of ‘Rangoon’ and that the ‘Jab We Met’ actor has not communicated with her on any such issues
.
The actress also refuted the rumours that her character in the movie ‘Julia’ is based on the real life personality.

 The war drama movie ‘Rangoon’ starring Saif Ali Khan, Shahid Kapoor and Kangana has hit theatres

 

Deepika Padukone launches Venus Breeze by Gillette Encourages Indian women to embrace change and Feel the Breeze!

It was a Breezy affair with Gillette Venus and brand ambassador Deepika Padukone  as she

launched a  revolutionary product Venus Breeze  ,Also present at the event were shaving advocates Neha Dhupia and Soha Ali Khan who shared their first brush with shaving.

Also in attendance was celebrity dermatologist and Venus Expert – Dr. Rashmi Shetty who enlightened the audience on benefits of shaving while busting common myths that surround the category.

 

 Venus Breeze’ is designed especially for women to meet their modern and evolved beauty needs. It is a 2-in-1 product that has style and substance featuring water activated moisture gel bars that provid e an ultra-sensorial, all-in-one shaving experience. Formulated with body butters (Olive, Avocado and kokum) and Glycerin, it helps retain skin moisture and is designed to follow contours of a female body to give a close shave. The process gives out fresh tropical fragrance (Freesia) since the gel bars are created with refreshing fruity top notes, blended with radiant floral accords of sheer roses, all supported by beautiful musky base note. It is a beautifully feminine addition to any hair removal routine and nothing makes hair removal as painlessly smooth and sensorial than Venus Breeze.

 

Sharing his thoughts on the latest innovation from the brand, Karthik Srivatsan, Country Marketing Manager, Gillette India said, “Venus aims to provide women with a hair removal experience that beats what they expect from any product in the market. With the launch of Venus Breeze, our leading global product, Indian women can now get amazing smooth skin at home with the added benefit of having an ultra-sensorial experience.”

 

 

Speaking about Venus Breeze, Deepika Padukone, Brand Ambassador, Gillette Venus, said, “Venus Breeze fits perfectly into my lifestyle and beauty regime.I have always believed in maintaining a firm skincare regime and am very particular about choosing the right beauty products and methods.”

 

 

 

Giving her thoughts on the category, Dr. Rashmi Shetty, Celebrity Dermatologist and an Aesthetic Physician, commented, “There are so many myths associated with shaving but being a dermatologist, I can assure you that shaving is the most skin-friendly method of hair removal. It is extremely safe and hygienic as compared to other hair removal methods that have chemicals and can permanently damage your skin. As per a recent survey, it is the #no.1 hair removal method for women endorsed by dermatologists across the country.”

 

Neha Dhupia, who was present at the launch, said, “I am a huge advocate of shaving. Not only is it painless and hassle-free, it exfoliates my skin. Being in the profession that keeps me on my toes, I carry my razor wherever I go. With Venus Breeze, I get the benefit of 2-in-1 as the need for a foam gel or a soap gets completely negated. Being ready for any occasion will now be easy.”

 

 

 

Soha Ali Khan added, “Ever since I started shaving, I haven’t looked back. Its such an efficient and non-messy process. The razor has become an essential part of my beauty kit and hair removal is now a Breeze."

 

 

 

 

At the launch Deepika was asked whether she would be walking the red carpet at  Oscars , she said not at all .

 

Venus Breeze comes at a great price of Rs. 299 with the 2-blade pack at Rs. 350. So forget conventional hair removal methods and embrace the change by including Breeze in your beauty regime.

 

India Intimate fashion Week To Debut In March With A Bang

 

India’s first fashion week (IIFW) dedicated to showcasing the Lingerie and Intimate wear apparel category in India has announced its event  dates . The 1st edition of the coveted fashion extravaganza, IIFW is set to take place from 18th to 19th March at Hotel The Leela in Mumbai.

 

The Dates was announced at an bloggers meet held at an classy lounge Social at Khar (west).

 

 

 

The 1st edition of IIFW conceptualised to bring together the Indian intimate apparel industry is set to emerge as the largest platform for intimate fashion. The landmark event will bring together leading premium Indian and International Lingerie Brands, Lingerie Designers, Lingerie E-Commerce, Lingerie Stylists and Experts, Next-Gen Lingerie Talents, Intimate Wear Bloggers, Sponsors and numerous unique visitors from diverse fields under one roof.

 

Niraj Jawanjal, Founder and Director of IIFW, said “The intimate wear industry is amongst the largest industry’s across the world and has grown tremendously in last few years. However, in India, we still consider talking about lingerie and intimate wears as ‘Taboo”. While we are bringing  a revolution  in the field of fashion through IIFW, we would urge people to open about their choices in this segment and ‘#BooTheTaboo’ in India.”

 

Talking about the opportunity for the Indian intimate  wear industry in a global landscape , he further added “India is undoubtedly amongst the largest potential Intimate apparel market in the world but we still do not have any worthwhile fashion platform that promotes, showcases intimate wear and its related talent. The concept of The India Intimate fashion Week is to provide  a powerful and decisive platform to connect all potential stakeholders - Brands, customers, designers etc. in one place.”, Niraj added.

 

Amit Pandey, Media Head and Associate Partner, IIFW said “With India Intimate fashion Week, we intend bring alive the most elegant yet unexplored segment of fashion in India. IIFW has already gathered much appreciation from Industry stalwarts’ since it was announced. We are looking  at delivering on the superior expectations through a high impact awareness campaign and stunning event. We look forward to some great participation from the industry this year.”

 

Speaking about the  thought behind the social media campaign , he further added “Intimate wear and Lingerie fashion is still in its nascent stage in India with communication being limited and constrained. Our social media campaigns #BooTheTaboo and #TheRightCup will be focussed on breaking the mindset barrier and facilitating open conversations around the category.”

 

To add more to the elegance of IIFW, the 1st edition of India Intimate Fashion Week will be opened by internationally acclaimed designer Mona Shroff and the glam and glitz of the event will be further added by ace designers like Nidhi Munim, Karishma Jumani, Keith Jackson.

 

Moreover, apart from ramp walk and fashion shows, IIFW will also witness in-depth analysis of Indian Intimate apparel industry from experts from Fibre2Fashion, who is the official Knowledge and Trade partner for IIFW. In addition to that, internationally recognised Fashion and beauty expert Ramez Basmaji will share some great fashion with to the Fashionista’ as an official Fashion consultant.

 

Glamour is the key quotient of any Fashion show. While the best models in the business will be setting the ramp on fire at IIFW, they will be styled by IIFW’s official style partner ‘Makeup Revolution London’ and promoted by leading Fashion and Lifestyle network ‘ROPOSO’ as official Social Media Network Partner and A&B Digital Marketing as an official Digital partner. Leading online e-commerce ‘Ekatrra’ is the official online fashion partner of IIFW.

 

The Owner of Make up Brand Revolution Ms Amelia Daswani  also demonstrated her make up products which will be used on models at khar social venue

 

 

Intimacy has always been a part of India since ages, whether it is Khajuraho or the Kamasutra, India has a rich history of Intimate art. To exhibit the same, India’s leading online Art Gallery Artspread.com, will showcase the finest of the Intimate Arts from some of the best artists across India as official Art Gallery partner of IIFW.

 

OXXY, India’s Largest Healthcare Network which recently launched its Girl Child Development Program where every girl born on OXXY Network will get Rs. 11,000 FD on the name of the Girl Child has associated as the official healthcare partner for IIFW in order to support IIFW and its initiative toward women empowerment.

 

India Intimate Fashion Week will capture and showcase all segments of the category including lingerie, loungewear, sleepwear, legwear, lingerie accessories, and more for both men and women. The event is scheduled to be held from March 18th to March 19th, 2017 in Mumbai.

 

 

For more information on IIFW, visit: http://www.iifw.co.in/

Social Media Campaign Hash Tags (#):

·         #BooTheTaboo

·         #TheRightCup

·         #IndiaIntimateFshionWeek

·         #IIFW

·         #IIFWIndia

 

 

 

 

 

 

Athiya Shetty launches Nina Lekhi’s biography ‘Bag It All’

Nina Lekhi, Founder, MD & Design Curator launched her book, Bag It All with celebrity star Athiya Shetty today. After collating accolades from the industry on being the most loved bag brand of the industry and receiving several awards for her business acumen, the spirited entrepreneur launched the book that marked the completion of over 25 years of business. The book recounts her inspirational and challenging journey from a failure in college to a 100 crore company that was built with the power of love and intent.  The event saw an interesting dialogue between Nina and Athiya as they shared favorite passages, recounted old stories and advice for entrepreneurs filled with encouragement, grit and determination. 

 

The event was also graced by Sunil and Mana Shetty who have also supported and believed in the Baggit journey. Published by Jaico, the book has been penned down by Suman Chhabria Addepalli along with a heartfelt forward by Rashmi Bansal, the book is an inspiration for every entrepreneur. 

 

Sharing her thoughts on the occasion, Nina Lekhicommented, “My secrets are in these pages, the story of how a C-minus student – a failure in college – became an A-plus entrepreneur. When I started out, I just wanted to earn some pocket money. But I had a point to prove to myself. Along the way, I became a wife and a mother and navigated the twists and turns of personal and professional life trying to balance the two. Each challenge forced me to be innovative and level up. Each step towards success has helped me grow personally and the company to what it is today. And yes…If I can do it, so can you.”   

 

Athiya Shetty, also added, “It is so fabulous to meet such inspiring entrepreneurs. And this is one I know and admire personally. I have always had a deep respect for Nina and the way she has grown her company. It is so good to see entrepreneurs …especially women entrepreneurs do so well! I for one am all for it! You go girl! I wish her and this fabulous book that will be a source of great inspiration for many entrepreneurs out there, lots of success

 

Aimed at the Modern Indian Woman, Baggit offers a wide range of accessories such as bags, belts, caps, wallets, multi-utility pouches along with several more wardrobe must-haves. Taking into consideration the need to be organized through the day, each bag by Baggit offers several pockets and slots, making it easier to access one's vitals.

 

 

Bollywood Actress, Neha Dhupia launches – CENTRiC Smartphones

Bollywood Celebrity Neha Dhupia launched ‘Centric’ Smartphones – by Priyanka Communications India Pvt Ltd, at a gala launch event held in Mumbai at The ITC Maratha which ended with a great
fanfare.

“Stylish is Affordable! This is the thought that comes to my mind after seeing CENTRiC smartphones. I’m happy to be a part of this launch as it feels great that our tech savvy youth have such premium looking phones with such incredible features to look forward to, that too within their budget."she said.

The smartphone-launch event, which was presided by Mr. Manish Agarwal, MD of Priyanka Communications India Pvt Ltd, was attended by almost 300 distributors from all over Maharashtra and a host of other dignitaries from the Telecom Industry.

Mr. Manish Agarwal, quoted – “The idea of having a smartphone which delivers on both – incredible style and smart features for the youth is what led to the formation of CENTRiC Smartphones. After having successfully distributed many big phone brands in India, we have launched our in-house brand CENTRiC, which will be an active player in the Digital Revolution in India. Our vision for CENTRiC smartphones focuses very strongly on the Make in India initiative by our Hon’ble PM Shri Narendra Modi.”
He further said, “with the Indian smartphones market growing at a good pace, the company’s aim is to ensure that it has a range of products specially designed and customized for the Indian consumers.”

President of Devices, Reliance Jio Infocomm Ltd, Mr. Sunil Dutt, who graced the occasion via a video message said, “I congratulate Manish Agarwal and the entire team at Priyanka Communications and wish them all the best for CENTRiC.”

Founded in 1998, Priyanka Communications began with Infrastructure development and went on to distribution in the Telecom, IT Hardware, Software and Fashion Retail Industry with offices in India, China and Hong Kong. Priyanka Communication’s outstanding performance and positive impact has bred immense recognition in the form of market interest as well as industry awards. With over 500 qualified and committed professional executives, and offices in India, China & Hong Kong, Priyanka Telecom’s latest venture, CENTRiC is a befitting tribute to the spirit of Digital India.