Malaika Arora opens inaugural edition of Beauty India Show in Mumbai

Beauty and Personal Care Industry set for Exponential growth

 

 

India’s premium B2B exhibition on beauty and wellness raises its curtain to reveal the latest trends in the industry. Provides a holistic platform for brands, business owners and industry drivers to network and give birth to business expansions

 

Herbal products market estimated at Rs 4,500 crores. Industry players must adapt their offerings for the herbal age phenomenon.

 

 

March 27, 2017; Mumbai, India:The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. The market size of FMCG in India is estimated to grow to US$ 74 billion in 2018. The personal care industry makes up 22 percent of India's market for consumer package goods and experts agree that India is full of opportunities and is a potential gold mine for many beauty and personal care companies. Considering the growth potential of the industry, the internationally renowned organizers of various B2B and B2C exhibitions, Sumansa Exhibitions have launched Beauty India; an exclusive B2B exhibition catering to the needs of the beauty, cosmetics and personal care industries.

Beauty India’s debut edition opened in Mumbai at Bombay Exhibition Center, Goregaon on Monday, March 27^th and is running until March 29^th, 2017. The entry to the exhibition is free and show timings are from 10 am to 6 pm for all three days.

 

Popular Bollywood style icon and actor Malaika Arora and Lakmé Lever India CEO, Pushkaraj Shenai jointly inaugurated the exhibition that hosts over 75 exhibitors representing skin care & hair care (both professional, wellness and personal product lines), colour cosmetics, personal care products, nail care and accessories, professional equipment and Spa, fragrance and machinery, packaging and raw material suppliers among others.

 

 

 

Appreciating the initiative, Malaika Arora said: “An exhibition to cater to the booming beauty and cosmetics industry is the need of the hour. I am delighted to see this wonderful showcase and happy to be part of its inaugural edition. Looking well-groomed is part of our lives, and Indians understand that very well. The Beauty India exhibition simply reflects our thriving beauty industry and the potential that it holds for the global brands. With a population of over 1.3 billion, the opportunities for exhibitors to make inroads in this market are endless and extremely lucrative. This is a great platform to find partnerships and build on brand value”.

 

Further speaking answering to the media questions she said that she herself is an entrepreneur associated  for an online fashion brand . Further when a question was put up to her by a media person as to who besides her and Kareena Kapoor Khan is a natural beauty in Bollywood , she was in a fix but she did ans that according to her Madhuri Dixit and Deepika Pudkone both are Natural Beauty Ladies . Talking about her future aspirations she said that she aspires to  open an restautant of her own some day . You can watch a snippet of the press con by clicking on the link .

 

https://youtu.be/Sn-1-H0J22M

 

Prominent exhibitors at the show include Lakme India, L’Oreal India, Ozone Ayurveda, AcronPlast, Berina, EsselPropack, Shilpa Cosmetics, Veera Fragrances, Wespro Corporation, SSCPL Herbals, Skin Secrets, Sanex Packaging Connection, Nyassa Spa Products, All India Cosmetic Manufacturers Association, All India Hair and Beauty Association, Cospack India, Headstart International, Strands Salon, N.V. Organics, Forever Beauty care amongst many others. The exhibitor list also includes companies from China, Germany, Indonesia, Korea, Poland and UAE.

 

 

 

According to industry experts, the market size of India’s beauty, cosmetics and grooming market will touch 20 billion dollars by 2025 from the current level of 6.5 billion dollars. The rising awareness of personal care products, growing disposable incomes, changes in consumption patterns and lifestyles, and improved purchasing power of women, promises exciting times for the personal care industry. These trends are anticipated to boost the personal care market in India and raise the consumption of personal care products and services, thereby offering extensive opportunities for domestic and international players.

 

For further details, please visit www.beautyindiashow.com

 

 

Ankit Tiwari mesmerized the audience with his soulful music at Astitva 2K17

 

 

 

23^rd March 2017, Mumbai: Students of Grant Medical College, Mumbai and NGO Humanitarian Welfare & Research Foundation joined hands for presenting its vibrant Youth Cultural Festival – ‘Astitva 2017’. Famous Bollywood singer and composer – Ankit Tiwari performed live for all the music lovers who attended the concert today at Gymkhana Ground, GMC College Marine Drive. Singing his most loved songs from the Bollywood genre; the audience was truly entertained and encored for the star performer.

Ankit Tiwari weaved magic on stage with his crew enthralling students and the entire audience alike. NGO HWARF and the students of Grant Medical College together organized the entire concert wherein the proceedings would be used to help the under privileged people suffering from life threatening diseases. HWARF firmly believes in striving to uphold the rights and dignity of Women and Children Development across the country.

Mr. Rakesh Kumar, Trustee, HWARF NGO said, “Our NGO HWARF always takes efforts to provide the best possible care and resources to the underprivileged and needy. With this musical concert we are positive of helping more people with the proceedings. We shall organize more events in the future for people to come forward and contribute towards such moral and noble causes.”

Expressing his happiness on being associated with the noble endeavor, Ankit Tiwari said, “I am truly happy to perform for such a lovely and enthusiastic audience. I have always been excited to connect with the youth of our nation as they are our future and would like to thank NGO HWARF for their noble initiatives and making such an event possible. It makes me feel good that I have also contributed towards the betterment of our society.”

Honorable Padmashree Dr. T P Lahane, Dean – JJ Hospitals graced the occasion by his presence at the musical concert.

ASTITVA 2K17 throws spotlight on spirit, power, enthusiasm, ideology and the blueprint of future. This time it provides a platform where youth from all aspects of medical fraternity will express themselves on various issues. The central theme for this year is in view to support medically ill patients suffering from dreaded diseases, through joint collaboration with Humanitarian Welfare And Research Foundation NGO (HWARF), Mumbai.

About Astitva 2K17 – Medical students of Grant Medical College are holding a 5 days cultural events fest - "Astitva 2K17" at G.M.C. Gymkhana Ground Marine Drive on 24th March 2017. The 5 days cultural fest is celebrated by medical and engineering students who also participate in the events with different ideas and objectives towards our society. The number of students is expected to be as large as 5000 and more for the event. The students have joined hands with Humanitarian Welfare And Research Foundation NGO (HWARF), Mumbai to support needy patients suffering from dreaded diseases.

 

About HWARF NGO – Our NGO Humanitarian Welfare and Research Foundation serving the society with Non Profitable Interest. We have been serving medically ill poor people, and have been providing Medication, Education, Counseling, Monetary Support and Immediate Humanitarian Assistance etc. We have been carrying humanitarian services from 2010 till date. . The team of our organization is committed towards the importance of medical aid. They firmly believe in strive to uphold the rights and dignity of Women and Children Development. We are serving with humanity for one objective and greater cause for our society;

 

 

YouTube celebrates massive growth of online creators in India

 

More Indian YouTube creators hit 1 million subscribers in past 12 months than ever before

Gold Buttons given in recognition to star creators on eve of fourth YouTube FanFest

March 23, 2017, Mumbai —  YouTube today recognised the fastest growing online creators in India on the eve of fourth edition of YouTube FanFest in Mumbai, presented by Be Beautiful, 5 Star, Gionee and Maruti Ignis. With over 14 independent creators hitting the one million subscribers mark across Entertainment, Music, Tech and Food, YouTube is continuing to see massive growth in online video viewership in India, reaching over 180 million users per month in India on mobile alone, according to App Annie.
 
With over 300 million smartphone users now in the country, creators are finding audiences beyond the top metros thanks to improved access to the Internet, as well as more Indians coming online in tier 2 cities who are discovering new content in their languages. This demand is driving more hunger for YouTube content across all genres. These trends are driving YouTube’s massive growth in watch time, with mobile contributing to 80% of YouTube’s total watch time in India. That mobile watch time is growing at a staggering 400% year on year. Earlier this year, YouTube announced that its 1+ billion users worldwide are now watching 1 billion hours of video daily. 

Another big factor driving YouTube’s success in India is the rise of independent online creators. 2016 saw the fastest growth of creators’ subscriber base, with now over ten creators across the country boasting more than 1 million subscribers. YouTube has been consistently investing in boosting creators’ success, with initiatives such as the NextUp development program as well as holding more than 50 events and workshops across India.

At its pre-YouTube FanFest press conference today, YouTube congratulated Bhuvam Bam, otherwise known as BB Ki Vines, as the fastest creator ever in India to hit the 2 million subscriber mark — he had attained the 1 million milestone just a few months prior. YouTube also awarded a Gold Play Button to celebrate the 1 million subscriber milestone to Technical Guruji and Shirley Setia. Amongst other top creators, Being Indian, Kabita’s Kitchen, Nisha Madhulika, SANAM, and Vidya Vox also emerged as the next generations of stars who are defining a new form of entertainment for millions of Indians with their entry into the 1 million subscribers club.

Talking about YouTube’s plans to further grow the content creator ecosystem in India, David Powell, Director of Online Partnerships and Development, YouTube, APAC said, “With more people coming online especially in tier 2 cities, we’re seeing more hunger for YouTube content across all genres. In 2016, we saw over 500 creators across India get over 100k subscribers, meaning at least one channel is crossing this threshold every day. This meteoric rise of content creators across the country is at the heart of YouTube’s popularity in India, and we are significantly ramping up our efforts to make India one of the most vibrant and successful content creator communities in Asia. We will ramp up our efforts in creator community events across the country with a big focus on the south of India, and will continue to put the spotlight on creators as with our recent #SeeSomethingNew campaign.”

Fastest growing online creators in India*:

• BB Ki Vines (who crossed both 1m and 2m in 2016!)
• Shirley Setia
• Being Indian
• Kabita’s Kitchen
• VidyaVox
• Technical Guruji
• Nisha Madhulika
• SANAM
• Sandeep Maheshwari
• Sanjeev Kapoor
• InfoBells Telugu

(*In no particular order, all these creators have crossed a million subscribers)

 

Review of the Movie Phillauri

 

Producer : Anushka Sharma , Karnesh Sharma

Director : Anshai Lal

Cast : Anushka Sharma , Diljit Dosanjh, Suraj Sharma and Mehreen Pizada
 .
Overview : Phillauri is a beautiful love story amalgamating world of spirits with humans world.

Story Line : The story  begins with Kanan (Suraj Sharma) ,who is a young boy and  has returned after 3 years in  Canada to get married to his childhood sweet heart . Anu (Mehreen Pizada) in Amritsar . But Kanan is declared Manglik , so he is advised to first  get married to a particular tree in order to have a smooth life post marriage .

Reluctantly he agrees to get married to the tree due to parental pressure , only to find later that he has also married a ghost of Shashi (Anushka Sharma) , whose soul lived on tree for many years. Shashi follows him home , at first Kanan is scared with Shashi and he is unable to explain this bout with Ghost to Anu , also he is struggling a battle of getting married so soon as he is not settled yet  , only completed studies . Anu is upset with Kanan and takes him up wrongly .

Later Kanan is fascinated by Shashi’s story , Shashi’s  story is set in 1919 in  pre independence era  set in small village of phillaur in Punjab , Kanan  finally tells Anu about Shashi and both of them try to figure out how Shashi  can be free from her spirit , There is a major mystery  revolved around Shashi’s love story that is revealed in the climax by Kanan and Anu . What is Shashi’s Mystery  and why did she die , will Kanan be able to free Shashi of her spirit is for the audience to watch.

Script Review And Director Analysis :Script of the movie is good . It plays the concept of love in two time frames simultaneously . The gone by  era of Shashi and Daljit and new age era of  Kanan and Anu are blended beautifully, Anshai Lal has very well directed the movie , especially the climax is shot beautifully . The special effects and the vfx of the movie is fantastic . The poetries of Phillauri is beautiful and blend well in the romance of bygone era with good music .

Performances : Anushka Sharma , the bride in spirir has done a fantastic  job Visual effect is the key contributor in making Anushka look dreamy and not scary at all.

Diljit Dosanjh has amazing screen presence , He compliments well with his character .who has a change of heart and performs the transformation quite well.

Suraj Sharma aptly portrays the role of an N.R.I , He is dumbfounded as his character is such , he has done total justice .

Mehreen Pizada has done her debut with this film , this fresh face is delightful.

Final Words : The movie gives a strong message that love is eternal . Shashi’s friendly ghost will surely win your heart . Watch it for fun and good visual effects .

Ratings : 3*/5*

Twinkle Khanna Brand Ambassador Of L’Oréal Professionnel unveils the 2017 hair colour trend ‘French Browns’

 

 

 

Mumbai, 21^st March, 2017: At an elaborate French Rendezvous, L’Oréal Professionnel unveils the 2017 hair colour trend ‘French Browns’ with Twinkle Khanna.

 

In her first campaign for L’Oréal Professionnel, the enchanting ambassador launched exclusive looks that eluded shiny and coloured tresses replicating the ultimate French Girl Hair. The modern, elegant and effortlessly chic looks are inspired by the grandiose of France.  

 

L’Oréal Professionnel is the No 1 Professional salon brand in the World & in India. Born in Paris, the capital of fashion and artistic inspiration, L’Oréal Professionnel has always kept pace and rhythm in tune with the artistic community - sustaining its position at the forefront of hair fashion! Announcing the hair colour trend of 2017, L’Oréal Professionnel has created the ultimate French Browns palette to unleash the star in every woman!

 

 

Speaking at the launch, Twinkle Khanna, L’Oréal Professionnel brand ambassador said,

 

“My relationship with L’Oréal Professionnel goes way back to my first hair colour in the salon. I admire its deep rooted connection to hair fashion and its commitment to hairdressers.  I’m thrilled to be associated with this iconic brand as we together embark on new beauty adventures!”

 

“L’Oréal Professionnel is a brand with Paris at its heart, which is always at the forefront of the latest trends. Inspired by the quintessential French approach to beauty, I love my bespoke French Brown colour that’s modern, understated, and yet effortlessly chic!”

 

Further Twinkle Added that from the 3 looks that were created by l'oreal  , she absolutely loved the bob cut hair look.

 

 

Sussan Verghese, General Manager, L’Oréal Professionnel, shared, “We at L’Oreal Professionnel are glad to unveil the hair color trend of 2017 ‘French Browns’, which is curated from what’s trending on runways and red carpets worldwide. Twinkle with her contoured French brown hair looks effortlessly glamorous and makes for the ultimate French girl.”

The event also saw the launch of new bond protective and strengthening system, SMARTBOND, specifically designed for hairdressers and used during all technical services such as hair colour, pre-lighten, and straightening services.

 

 

 

L’Oréal Professionnel is the No 1 Professional salon brand in the World & in India. It truly elevates professional hair beauty every day by setting up new trends and innovative products and empowering the hairdressers to unleash the star in every woman!

 

Born in Paris in 1909, L’Oréal Professionnel has always kept its pace and rhythm in tune with the artistic community. Each season, the iconic brand celebrates hair artistry with the latest trends in hair fashion. L’Oréal Professionnel has partnered with some of the World’s most glamorous and connected women such as actresses and IT girls. They are women with strong personalities who share the same passion for trends and fashion, such as Eva Green, Alessandra Ambrosio, and, now, Twinkle Khanna.

 

 

 

For more than a century, education is still a crucial part of success for L’Oréal Professionnel. From the company’s academies to in-salon and on-location training, the company offers the professional salon community: technical expertise, artistic inspiration, and business building skills. This brings self-improvement to individuals and empowerment to salon staff.

 

Follow, Share and Love L’Oréal Professionnel on social media. Stay connected at www.facebook.com/TheLorealProfessionnel, www.instagram.com/LorealProfIndia,

www.twitter.com/LorealProfIndia

 

Moonfrog Labs Launches Official Alia bhatt GAME

 From the makers of Teen Patti Gold, here’s yet another fun and exciting mobile game for those who want to experience tinsel town magic aided by none other than Alia Bhatt in a new digital avatar
 
Mumbai – March 21, 2017 – Moonfrog Labs, one of India’s leading game developers, today announced their exciting new game – Alia Bhatt: Star Life on Google Play and Apple App Store. This is a first-of-its-kind game made for the Indian market in collaboration with actor Alia Bhatt. The game belongs to the life-sim genre of games, where the player lives through an exciting story driven simulation of the real world.
With Alia Bhatt: Star Life, players can get a sneak peek into the glitz, glamour and stardom of Bollywood. The game features a digital Alia Bhatt, who guides players through their career and helps them in their goal of becoming an A-list movie star.
The highly anticipated game has been created by the team at Moonfrog Labs, led by award winning game maker Mark Skaggs – ‎Director and Board member at Moonfrog. Mark has previously led teams that created some of the world’s most popular games – such as FarmVille,  Empire & Allies, CityVille, The Ville, Treasure Isle, and Command & Conquer Generals – and has reached 365 million people with his games.

“We believe in delivering top quality entertainment to Indians, and I’m very excited to share this game we’ve built with Alia,” said Mark. “She is a top actor and an inspiration for many youngsters in India. Having a digital version of her guide our players gives them excitement and a sense of belonging to the celebrity world. I’m proud of the hard work by our team to develop this immersive and truly engaging game for Bollywood fans. ”
The game features Alia Bhatt as the player’s best friend – who guides players to rise in their career in the film industry. In the game, players live in a vivid and vibrant virtual world – and work their way to the top through movie roles, TV shows, advertisements, fashion shows and glitzy media interviews. Players get to wear the most fashionable outfits, work with industry’s top photographers, directors and designers in the course of their journey. The game gets real – one has to hire a talent manager, work out to be in good shape, learn how to dance from a choreographer, and even hire a publicist to keep rumors and bad press at bay!

“I can’t express my excitement enough to launch this game and offer my fans a fun way to experience life in the movie universe.” said Alia Bhatt. “While it’s my game, I feel the best part is that it places the fan upfront and center and provides a wonderful experience. I first met the Moonfrog team in Goa around a year ago when I was filming Dear Zindagi and it’s been amazing to see just how much work goes into building a game that works on so many interesting levels.

“I can’t play games that frustrate me. I need the game to calm me down. I have played Farmville and Candy Crush. I have a hectic life so I want to play games to relax.”
 

I am not trying to compete with Kim. Celebrities like Britney Spears and Demi Lovato also have games on a similar platform. The genre of Alia Bhatt: Star Life happens to be first in Indian market and is my way to connect with fans.

Alia Bhatt also says she would like to have multiple dimensions to her personality rather than being known as just an actress. She wants to be like a big cake with multiple layers of different toppings .

• Speaking about the game, Tanay Tayal, Co-Founder, Moonfrog Labs said, “Alia Bhatt: Star Life is an example of Moonfrog’s goal to create world class games for India. We’re excited to be working with Alia. Her inputs on visual aesthetics and character customizations resulted in creating one of the most compelling celebrity-life simulations on mobile.”

Features of Alia Bhatt: Star Life 
*         Rule the Red Carpet – The goal of the game is to become an A-list movie star! Through various projects in modeling, TV shows and movies, the player rises in his/her filmi career as they complete tasks and earn credibility in the industry
*         Live Like a Star – The player can encounter other celebrities, have dedicated fans, run from paparazzi and get to hang out with Alia Bhatt at parties, events and even at her own home!
*         Rule the parties. – Like a true celebrity, the player can go party with virtual hot-shots in the most exclusive clubs, snazziest boutiques, and posh luxury homes!
*         Travel in style – The game has 48 different locations across 6 cities that the player can visit – not just Mumbai, but also Goa, Bangalore, Delhi, Singapore and even Udaipur!
*         Create Your Own Persona – There are hundreds of style options for the players to customize their avatars.
The Alia Bhatt: Star Life is available for download on Google Play (https://play.google.com/store/apps/details?id=com.starlife.celeb) and Apple AppStore (https://itunes.apple.com/us/app/alia-bhatt-star-life/id1178591043?ls=1&mt=8

 

 

 

IIFW: An alluring evening of unlimited Glamour and Style @ India’s First Intimate Fashion Week

Mumbai 18th March 2016: The first edition of India Intimate Fashion Week witnessed a spectacular evening amid much glitz and glamour at hotel Leela in Mumbai on March 18th. The most awaited and India first fashion extravaganza of the year, IIFW turned out to be a grand affair with the super models turning up the heat and setting the ramp on fire. Showcasing the prêt collections of India’s leading Lingerie and Resort wear designers like Nidhi Munnim, Karishma Jumani, Keith Jackson, Rajiv Mehta and jewellery designer Mona Shroff etc. the alluring event concluded on a mesmerising high.

On success of the first edition of India Intimate Fashion Week, Niraj Jawanjal, Founder and Director of IIFW said, “I am extremely glad with the success of India Intimate Fashion Week, which seemed an impossible task when the idea of doing a fashion week dedicated to lingerie and intimate wear came into my mind. We have got overwhelming response from the industry and now looks like India is really ready to Boo The Taboo.”

Speaking About the event Amit Pandey - Media Head and Associate Partner, India Intimate Fashion Week said “The remarkable success of the first edition of the intimate fashion week shows that India is ready to embrace this category and boo the taboo as was our intent with this landmark initiative. We are happy to have pioneered in this space and are sure that the event will only get bigger and better year on year.”

The first edition of India Intimate Fashion Week was kickstarted by Sanghai based Fashion Designer of Indian Origin, Keith Jackson who showcased his intimate wear and evening / cocktail gown designs collection under his brand ‘La Joli’. Miss Manipur 2016 Phapha Cara Ge Gachui walked the ramp as showstopper for his fascinating collection . This was followed by a stellar showcase by ‘La Intimo’, a brand that specializes in intimate clothing. La Intimo showcased an elegant collection of undergarments which included both men and women’s wear, showcasing the finest intimate apparel of all shapes and sizes. 

IIFW upped the glam quotient with the showcase of a ravishing jewellery line by internationally acclaimed jewellery designer Mona Shroff who brought her fine line of jewellery during the show. Mona mesmerised the show when the stunning models sashayed down the ramp wearing her exquisite jewellery collections along with clothing line of Internationally recognised fashion designer Rajiv Mehta and dancing on the tune of Sa Re Ga Ma Pa winner Sandeep Batra.  To add more to the shows appeal, Bollywood and South India Movie superstar Minakshi Dixit walked the ramp as show-stopper and took everyone by storm with her scintillating look and dance moves.

Mona has earlier showcased her collections in various fashion shows like Lakme Fashion week, India Beach Fashion Show, Fiji resort fashion show, India Fashion Week Dubai and Miss India Pagent. Shroff has been designing for in-house labels of Selfridges (London) and Galleri Lafayette (Paris). She is also the vice president and COO of The World Indigenous Fashion Week (WIFW), and a council member representing India and Hong Kong.

On association with IIFW, Mona said “IIFW is based on a very Bold subject which needs to be Tabooless, and that is why my association with the property. The slogan of MS brand is DIFFERENT IS ME ! LESS IS MORE ! Fits perfectly with IIFW.”

The show was followed by Karishma Jumani, who featured her collection at the French-European-Indian Fashion Week, 2016 in Paris, who showcased her latest resort wear collection of intimate wear ‘FAIRYTALE FLORAL’ under her label ‘La Lencería’.  Her collection pairs unusual forms of fresh flora with subtle and elegant style at the India Intimate Fashion Week. Reflecting the ‘Sun’s out, bra’s out’ trend this season, the collection walks you through the untrodden pathway to a secret garden where flowers catch the sunlight through the thicket and sprightly sprigs stretch forth unabashed.  Her new season lingerie wear blended with scene-stealing summer hand-painted bras, Formica hand embroidery and softly blossoming luxe lace. Bollywood star Manjari Fadnis walked the ramp as a show-stopper for Karishma, donning a beautiful collection designed by Karishma.

"It was great opportunity that knocked our door and opened our windows to some great success and an amazing platform to be on, I enjoyed my association with IIFW and looking forward to many more shows in the future.", said Karishma Jumani.

Triumph International India (Pvt) LTD, the leading makers of women’s inner wear in India, presented their exclusive line of high quality, fashionable and comfortable womens’ wear which turned out to be a major highlight of the show. Triumph displayed their Body Make-up Lace Collection, Magic wire collection, Beauty-full collection and many more during the show.

On the occasion, Jennifer Kapasi, Commercial Director, India and Sri Lanka, Triumph International said, “We are delighted to be a part of India’s first Intimate Fashion Week. The India Intimate Fashion Week 2017 is an endeavour to bring together the best of India and Global intimate wear designers and brands on a single platform. We are one of the world’s leading manufacturers of lingerie, are thrilled to be part of this event.”

The grand finale of the first edition of IIFW achieved great highs of oomph and allure with renowned designer Nidhi Mumnim’s inspiring swimwear, resortwear and sportswear collection. Her collection was inspired by strange beauty of the deep sea illustrating a dark and enigmatic mood to the line. Tropic inspired beach swimwear abd athleisure looks morph into sophisticated resortwear. Clamarous silhouettes have an elevated premium surf feel, with dark summer palettes uplifted by luminescent pinks and oranges. Her collection included a variety in terms of drapes, cover ups, colourblocks in print, crochets etc.  Nidhi’s show was opened by famous Indian model and beauty queen from Odisha, Sushrii Shreya Mishraa. Bollywood actress and model Dipannita Sharma walked the ramp as a show-stopper.

Designer Nidhi Munim said “It feels great to be associated with IIFW 2017 as a grand finale designer. My collection breaks the conventional boundaries by ease of wear, drape and use. The idea was simple; to let everyone be comfortable in their own skin.”

Providing high decibel entertainment at the glamorous event was the live performance of Se Re Ga Ma Pa fame Sandeep Batra which took the audience by storm.

 

For more information on IIFW, visit: <http://www.iifw.co.in/>

Social Media Campaign Hash Tags (#):
·    #BooTheTaboo
·    #TheRightCup
·    #IndiaIntimateFshionWeek
·    #IIFW
·    #IIFWIndia