Sensodyne’s #ForTheLoveOf campaign celebrates memorable dishes by India’s leading Chefs

Sensodyne, the leading sensitivity toothpaste from GSK Consumer Healthcare has launched the next phase of

its popular brand campaign that makes you fall in love with your favorite foods all over again. #ForTheLoveOf has been much loved by the audience, for rekindling the love for their favourites. Moving ahead, the campaign now brings together some of the most loved Chefs from India to share recipes that hold a nostalgic memory for them.

 

Sensodyne has ventured into the influencer space for this campaign in an attempt to strengthen its connect with the consumer and effectively communicate its core message of living life to the fullest without worrying about tooth sensitivity. The campaign showcases chefs Ranveer Brar, Anahita Dhondy, Ajay Chopra, Shivesh Bhatia, Kelvin Cheung and Pankaj Bhadouriasharing stories of dishes that have a special memory for them and urging consumers to recreate those recipes from the comfort and safety of their homes. Some of recipes include a healthy twist to the traditional Kulfi, seasonal delights, and travel treats.

 

The role of the brand is that Sensodyne enables you to enjoy your favourite food and drinks without the worry of tooth sensitivity.

 

Speaking on the occasion, Ms. Anurita Chopra, Area Marketing Lead- Oral Health, GSK Consumer Healthcareelaborated, “Over the years, Sensodyne has become the preferred toothpaste brand for consumers with tooth sensitivity. There are still a number of Indians that suffer from the condition, who do not take action and avoid enjoying their favourite food and drink. #ForTheLoveOf campaign has received a great response as it strikes a chord with these consumers and gives them an opportunity to live life to the fullest. We are confident that this new phase is going to strengthen our brand messaging even more and reiterate our commitment to a tooth sensitivity free India.”

BCL Team Mumbai Tigers roar with renewed confidence

Team Mumbai Tigers which has been one of the most popular teams of BCL has strengthened the team further with new players. This year Balraj Syal will be the new skipper; Balraj used to play for a competing team for the past 3 years. Speaking on the occasion Balraj said, “I love cricket, it’s a gentleman’s game. The best part of BCL is that you get paid for playing cricket with your friends. Our team owner Santosh Gupta is a dear friend, as well his company manages my work as well. All the players in the team are buddies.”

The Mumbai Tiger’s team comprises of Arjun Bijlani (also a co-owner), Suyash Rai, Mayank Gandhi, Shikha Singh Shah, Aarti Singh, Navraj Hans, Ashish Sharma, Gaurav Bajaj, Manu Punjabi, Alok Narula, Zaan Khan, Abhilash Chaudhary, Shiny Doshi, Chirag Sethi, Vaishali Takkar, Purva Rana and Aakash Ahuja. Arjun who was present for the launch said, “It’s a fact that Cricket and Bollywood are like a religion in our country. I used to be glued to TV set for hours as a kid while India was playing. Sachin Tendulkar was my God and I had a big poster of him in my room.”

Actress Vaishali Takkar said; “Sometimes the schedule becomes hectic as we practice late in the night after everyone packs up. We practice daily as the tournament is near.”

An ecstatic Santosh Gupta said, “This year the show will target the youth and the viewers of the digital platform. I am sure that the one of a kind unisex cricket matches will be a good source of fresh content for the young generation. I am sure that with a strong team like ours, we will lift the trophy this time.”

Royal Stag Barrel Select Large Short Films presents ‘Churri’

Royal Stag Barrel Select Large Short Films presents Mansi Jain’s short film ‘Churri’. Featuring Tisca Chopra, Anurag Kashyap and Surveen Chawla, Churri showcases a creative side of seeking revenge, cutting through the conventional ways of claiming what’s yours.

‘Churri’ features the story of a couple where the philandering husband has an affair outside of his marriage. The unconventional plot of the movie will create curiosity in the minds of the viewer when the wife confronts the mistress and an unusual and surprising twist transpires.

The director and writer is a young girl  Mansi Jainwho has very  well directed the movie. The movie has a pleasant take unlike previous tisca Chopra short movie chutney

Divya khosla kumar launches Bulbul Trailer at Jai Hind College Cultural event

Talaash is the brainchild of Bachelor of Management studies of Jai Hind College, Mumbai. It started off as a mere treasure hunt and has evolved to be one of the most sought after management festival in Mumbai. True to its name, it has served as a path of self-discovery for the students of BMS in Jai Hind College; realising their talents and achieving their dreams. With a glorious history spanning more than a decade, this year, the 18th yearof this awaited festival was just the best ever portrayal of talent, creativity and hard work.

The festival this year spanned over the course of four days, the 2nd of December consisting of skill based management events, on the 3^rd December itwitnessed an innovative Mafia themed Mumbai Treasure Hunt, on the 4^th December, the venue for the events was Phoenix Market City Kurla, where the Band and the Drama event took place and the 6^thDecember was the glamorous cultural day.

The Cultural Day was one of its kinds, with outstanding performances by colleges all over Mumbai. It was definitely a star-studded event. HèRMOSA Talaash had celebrities like Dino Morea, Divya Khosla Kumar, Ami Patel, Vinisha Jain (Curator – The Gentlemen’s Edition) 2016 Miss India Runners Up Pankhuri Gidwani, Mr. India International Dara Singh Khurana, Ayaz Ahmed, DJ J Man to name a few.

In accordance with this year's theme, 'Escape the Ordinary' the events were definitely an essential portrayal of unconventional. Few gems out of the exceptional array were Veni Vidi Vici, Jump Charades, Out if the Box, Russian Roulette, etc. If the names are any indication, the participant colleges sure were in for a ride.

Unfortunately, the students couldn't have their cultural day as planned on the 5th, due to the cyclone forecast; but Team Talaash pulled off and even better event on the 6th despite of all the hurdles that were thrown their way. Truly management students in very sense.

Dino Morea woed the crowd with his charming looks and dashing personality, he interacted with the contingent leaders of different colleges; on the other hand Divya Khosla Kumar pepped up the crowd with her quirky catchy lines from her movie ‘BULBUL’. The audience was astounded by the glamourous presence of 2016 Miss India Runners Up Ms. Pankhuri Gidwani, when she took to stage to show the students what a real diva walks like. There was an array of celebrity stylists and fashion bloggers like Ami Patel, Anchal Trivedi, etc. to name a few. The students wanted to create a judging panel for the fashion show where people from different arenas of the fashion industry come together under one roof and the students get to regard their work and also get inspired from them.

Mr. India International 2017, Darasing Khurana ‘s quoted, "I remember the times when I was a student of HR College and witnessed other students practising with enthusiasm and great deal of endurance for “TALAASH” fashion show -organised by Jai Hind College , on the college terrace. Today, I have been given the opportunity to witness ‘TALAASH’ fashion show as a judge. My mind was blown by the zest and creativity of the students and the only thing I would say to them is break a leg!"

And as this beautiful journey, an escapade to the Ordinary came to an end; HR College enthralled everybody with their performances and took the Winners trophy for Talaash 2017 as the Champions

Tata to be title sponsor of the Maharashtra Open

Honourable Chief Minister of Maharashtra Devendra Fadnavis on Wednesday announced Tata as title sponsor of the 1^st edition of Maharashtra Open here. The season opening ATP World Tour event in Maharashtra will be played at the Mhalunge Balewadi Stadium in Pune from January 1^st to 6^th 2018 and will be called as Tata Open Maharashtra 2018. The qualifiers will be played on December 30th & 31st, 2017 while the main draw starts from January 1st, 2018.

“I feel privileged to announce Tata as the title sponsor for Maharashtra Open. The Group has played a stellar role in upliftment of sports in the best of their capacities and their support to this ATP event organised in our state is a matter of great pride for us,” said the Chief Minister of Maharashtra.

“I would also like to extend my gratitude to Mr. Adar Poonawalla for coming on board as presenting sponsor and using sports as a platform to promote his Clean City Initiative, a very noble and one-of-its-kind cause for the city of Pune,” Fadnavis said.

The Honourable Chief Minister also unveiled the official Tata Open Maharashtra logo along with tournament officials including Praveen Singh Pardesi (IAS), Chairman, organizing committee, Banmali Agrawala, President, Infrastructure, Defense & Aerospace, Tata Sons, Pravin Darade, Secretary, organizing committee, Sanjay Khandare, Treasurer, organizing committee, Prashant Sutar, Tournament Director, Bharat Oza, MSLTA, President & Sunder Iyer, MSLTA, Hon. Sec.

We are pleased to announce that the Tata Open Maharashtra carries a prize money of US$550,000. The winner will take home US$80,000,” said Sanjay Khandare, Treasurer, organizing committee.  

Tennis fans can herald 2018 watching four top-50 players in world No. 6 Marin Cilic (Croatia), world No. 14 Kevin Anderson (South Africa), world No. 20 Roberto Bautista Agut (Spain) and world No. 42 Robin Haase (Netherlands) among a slew of other top international stars

Suchitra Pillai, Manasi Scott, Manish Raisinghani and more attended the launch of the new outlet~ HITCHKI

After receiving an overwhelming response in Powai, HITCHKI opened its door in BKC on 3^rd December. The launch of HITCHKI BKC witnessed the presence of various well known faces from the B-Town like Suchitra Pillai, Manasi Scott, Manish Raisinghani, Rajiv Paul, Rakesh Paul, Vidya Malvade, Ramesh Sippy, Kiran Joneja, Amit Gaur, Reshma Bombaywala, Madhoo Shah, Nisha Jamvwal, Amy Billimoria, Paulomi Sanghvi, Pooja Banerjee, Lavina Tandon, Mitali Kakkar thus making the bash a glamorous affair.

Like its flagship outlet, HITCHKI BKC surely upholds the elements of nostalgia with its contemporary chic ambience, as well its food and bar offerings. The economically priced menu incorporates regional and traditional flavours from across India and offers classic favourites with a modern twist. In addition to this, the menu introduces appetising Asian and Deli specialities such as Pad Thai Noodles, Nasi Mi Goreng, Sticky Pork Ribs, Paneer Koliwada Burger, Pav Bhaji Burger and many more along with its signature dishes. Perfectly complementing these lip smacking delicacies, HITCHKI BKC has a unique drinks menu, featuring quirky concoctions like the Boondi Mojito, Swadeeka, I Hate Tears, Bhat Saab ki Cha and others, at pocket friendly prices.

 

 

With a chic diner ambience during the day that alters into a vibrant party spot at night, the outlet’s vibe is classic yet contemporary, thus making HITCHKI BKC the hippest party spot to watch out for in BKC.

 

 

Colours Infinity new show goes on floors

COLORS INFINITY kicks off shoot for its upcoming model hunt, Top Model India with stylish Judges  Lisa Hayden, Atul Kasbekar and Anaita Shroff, along with Mentor Shibani Dandekar. Here's a sneak peek into the show