Mumbai, 26th April, 2016:
It was a momentous occasion as L’Oréal Paris and Aishwarya Rai
Bachchan celebrated significant milestones as they launched the Infallible Cannes 2016
Collection. While L’Oréal Paris has completed 19 years of
being a make-up partner to the most prestigious event in global cinema,
Aishwarya Rai Bachchan also celebrates 15 years of representing India at
Festival De Cannes. In an afternoon dedicated to glamour and style, the
infallible Aishwarya Rai Bachchan unveiled her signature look for the grand
event. L’Oréal Paris also announced that Aishwarya would be attending the event
on 13th and 14th
May, while Sonam would be present on 15th
and 16th May.
This year L’Oréal Paris wants every woman to embrace her true self and
be proud of it - Because We’re Worth it! Therefore for the daring woman who
lives her life on her own terms, L’Oréal Paris introduced ‘Infallible Never Fail Make-up range’.
Through this collection, the brand aims to encourage women to come out and talk about their ‘Infallible
moments’ – moments
when people tried to bring them down but they emerged stronger against all odds.
L’Oréal Paris believes that these women would stand proud and say ‘I may not be
Infallible yet I Cannes’.
Speaking on the occasion, Aishwarya said,
“It is an absolute privilege to represent L'Oréal Paris and India in
particular, at a platform that honours world cinema and beauty in equal
measure. 15 years with Cannes have gone by in a flash and the journey has been
immensely humbling and beautiful. I’ve treasured every moment at Cannes and I’m
ever so thankful to L’Oreal Paris, members of the Indian and World media, my
well-wishers and my family for always making this such a memorable experience.
I’m looking forward to now creating some Infallible moments at the French
Riviera with my L’Oreal family of amazing make up technicians and my
co-ambassadors.”
Also when media put the question to her about her opinion about Salman Khan been chosen as Goodwill Ambassador for Olympics , she said that whoever is doing something good whether from sports , art or films can be ambassador , she was happy that Salman was chosen for this . and she supports him . Also when she was asked that what is the secret for her staying put for 15 years as cannes and loreal ambassador , she said that all women are worth it whoever has confidence and will power to work hard.
Raagjeet Garg, General Manager, L’Oréal Paris said “Over
the last 19 years, L'Oréal Paris has
introduced some of the biggest beauty trends on the Cannes red carpet. This
year will be no different. This time around we would like to celebrate being
Infallible and are excited to have Aishwarya and
Sonam represent the brand at the festival. With the launch of Infallible collection, we intend to give our
consumers a chance to create individual make-up expression. We believe that
just like our ambassadors, every woman’s Infallible trait makes her truly
unique and absolutely worth it!”
The L’Oréal Paris Infallible
Collection is a complete
professional long wear range that lasts
up to 24 hours. Now no
more touch-ups, no fading and no feathering. The
collection includes – Infallible Silkissime
Eye Pencils, Liquid Foundation, Press Powder and a vivacious range of Lipsticks, Le
Gloss and Lip Liners.