Maybelline New York’s V Face Studio range #CallsForContouring this festive season

Looking to try something new this Festive season? Known for bringing international innovations, Maybelline New York now introduces the internationally trending contouring trend to India with it’s revolutionary V Face Studio contouring range. This range enhances your best features the Maybelline way and always ensures you stay a step ahead.

The range offers an all-in-one contouring experience - Duo stick, Powder and Blush  that can give your face a 10%  slimmer, contoured look, accentuating your best features for all of those special occasions that beg that little extra attention on vanity. Contouring adds dimensions to your face, creating high cheekbones and clearly defined jawlines which is perfect for all occasions- be it weddings, parties, fashion events and much more!

 

Contouring has never been so easy as made by the Face Studio range, which comes with a clear step-by-step labelling on each product; with products that can be used solo or in harmony with each other.

•       Experience ease with the dual ended contour stick that gives a one-stop solution to highlight and contour

•       Highlight the contour with the powder that enhances the contoured and highlighted zone

•       Discover colour with a range of blushes that provide a trio of contour, blush and highlighter for a contour quickie

 

Go gentle for a subtle contour and all-out for an eye-popping transformation. Find your #CallsforContouring occasion today!

 

MAKE WAY FOR THE EASIEST 3 STEPS TO CONTOURING!

Step 1. CONTOUR to shape and define. Use the darker end of the stick and blend the darker shade on the compact in a “3” shape along the hairline, jawline and under the cheekbones. 

Step 2. BLUSH to accentuate cheeks. Use the wide side of the brush. Apply blush onto the cheekbones above compact and blend. 

Step 3. HIGHLIGHT for an illuminating effect. Sweep the highlighter on the stick above cheekbones and on the centre of the forehead, chin and bridge of the nose.

 

 

Expert tip from Elton J Fernandez, official makeup artist, Maybelline New York, “Strobing, highlighting, cutting and contouring have each popped up as repeated trends across global runways, while skin relaxes with a lush translucency and velvety smoothness. Maybelline New York’s new V Face Studio Contouring range manages to fit each of these trends in one dainty, convenient and economical kit of products. The Duo Compact Powder sets makeup and mattefies required areas of skin, while the gorgeous ash-toned matte bronzer adds a delicate contour where needed. The application brush is perfect to contour into the hairline, on either sides of the nose bridge, under the cheekbones and jawline. The Duo Stick can be used by itself, or even alongside the compact powder. The creamy smooth texture allows for an impeccably blended, iridescent and radiant highlight, and a contour shade that’s not too warm or orange, with enough ashy-undertones to mimic the shadow of one’s natural bone structure. Available in several fresh happy shades like pink, brown and coral, the blush contour palette also allows to achieve a V Face look in just a quick minute! Either swirl the brush into the blush and onto the cheeks for a well-blended, organic and fruity effect, or pick your blusher for a more specific placement. My favourite thing about the V Face Studio range is that the bronzers are all matte and in fantastic shades for Indian skin.”

 

V Face Duo Stick

•       Contour for structure. Highlight to enhance. A sculpted, V-shaped face, now in an easy glide!

•       Dual ended stick with contour and highlighter on each end

•       Shades: Light to Medium and Medium to Dark

•       All-in-one contouring duo stick

•       Price - Rs 650

 

 V Face Duo Powder

•       Shades: Light to Medium and Medium to Dark

•       Duo Finishing Powder with highlighter and contouring segments

•       SPF 32 PA +++

•       Perlite Minerals

•       Price - Rs 500

V Face Blush 

•       Available in Coral, Brown, Pink

•       All-in-one contour, blush and highlighter

•       Price - Rs 550

 

 

Manoj Bajpayee and Pooja Chopra Presents Their Short Film Ouch By Neeraj Pandey

 

 

 

Mumbai, 24th October 2016: After the resounding success of Sujoy Ghosh’s ‘Ahalya’, Jaydeep Sarkar’s ‘Nayantara’s necklace’, Adhiraj Bose’s ‘Interior Café’ ,Royal Stag Barrel Select Large Short Films is back again with a fifteen minute short film titled ‘Ouch.’ Starring the very talented and versatile actor Manoj Bajpayee and Ex-Miss India Pooja Chopra, the new release has been directed by Neeraj Pandey. Releasing during the Jio MAMI 18^th Mumbai Film Festival, the short film is Royal Stag Barrel Select Large Short Films’ effort to bolster the growth of short films category in India.

 

Themed on the objective of “keep perfecting”, the Royal Stag Barrel Select Large Short Films is a platform for aspiring directors to feature along with mainstream Bollywood directors and chase their creative energy to establish themselves in the industry. The platform gives a stage to storytellers to showcase their artistic creativity and reach out to their target audience through the online world.

 

Commenting on the release, Raja Banerji, Assistant Vice President, Marketing, Pernod Ricard India, said “Royal Stag Barrel Select Large Short Films is extremely proud and honoured to present Neeraj Pandey’s creation “Ouch.” The outlook and approach by which we look at films today has completely changed and as an attempt to encourage and motivate the young and talented directors we present these short films to the audience. Keeping pace with the changing times, we are also happy to create a special category of short film at Mumbai Film Festival this year. This association is certainly a significant milestone for Royal Stag Barrel Select Large short films in its journey to become the destination platform for short films. Resonating with the core philosophy of Royal Stag Barrel Select, the platform is meant to help them keep perfecting their skills and establish themselves in the market.”

 

The man behind Royal Stag Barrel Select Large Short Films’ new release, ‘Ouch’, Neeraj Pandey is best known for his film ‘MS Dhoni: The Untold Story’ amongst others like ‘Baby’, ‘Special 26’ and‘ A Wednesday’.  The immensely talented Manoj Bajpayee and the very beautiful Pooja Chopra starrer ‘Ouch’ is a Black Comic Piece, centred on the characters of Vinay and Priya who work together, are in a relationship for three years and are married to Anjali and Rakesh respectively. However, their passion has brought them to a point where they have to take a call and they decide that they will divorce their spouses and re-marry each other. A date is set when they would break the news and post that they would meet at their regular place for rendezvous. Vinay confesses to his wife and lands at the hotel. Priya arrives a little later carrying a suitcase. 'Ouch' is what happens next.

 

Talking about his film, director, Neeraj Pandey said “The story of “Ouch” is an amalgamation of human emotions and feelings. As the story unfolds, it is interesting to see what a man and woman who are having an affair outside of their marriages do or not do to be with each other. I approached the story with a contemporary Indian outlook and the way Manoj and Pooja have brought the sentiments alive through their characters, it is commendable. As a filmmaker it is very important to be able to showcase your work freely and I believe Royal Stag Barrel Select Large Short Films is a great platform that lets you be as creative as possible.”

 

 

 Here is the link to the movie enjoy

 

Link :- https://www.youtube.com/watch?v=Q67WxYDyPKo

Review of Movie Ae Dil Hai Mushkil

 

Producer : Apurva Mehta. Hiroo Yash johar and Karan Johar

Director : Karan Johar

Cast : Ranbir Kapoor . Anushka sharma .Aishwarya Rai Bachchan and Fawad Khan

Overview : Karan johar is known for heart churning love stories . That's what we get to see in Adhm.

Storyline: The story begins with AYAN (Ranbir Kapoor ) who is an most eligible and aspiring singer  and millionaire bachelor based in London and also owns a private jet plane. He meets Alizeh (Anushka sharma) at a pub .Alizeh is a free spirited girl. They both hit as stone and fire and starting with few kisses they develop a strong relation of friendship and love. But both of them  have  different interpretation of love. Ayan wants true love but Alizeh who is heart broken before does not believe in love but genuine  friendship .Unexpectedly Alizeh one fine day finds herself face to face with DJ Ali (fawad khan) who had broken her heart before..But Ali  pleads for forgiveness and he wants her back in life.After much efforts Alizeh could not resist herself  decides to go back to him as she does really love him only, , they both get married  leaving  behind  Ayan , estranded and heart broken. With lots of pain in his heart he sings and records his first song which becomes a hit . Amidst all this  he meets Sabaa (Aishwarya rai bachchan) at the airport. Sabah is a poetess and also has her share of heart breakup. Sabaa and Ayan  instantly gets attracted to each other . but in this on off physical relationship somewhere on the line  Sabaa devolopes feelings for Ayan has   has feelings only for alizeh . this is where the movie becomes like a archetypal .

What will happen next what will AYAN do ?  Will Ayan be able to forget Alizeh ? Will Alizeh realise her love for Ayan ? What will happen to sabaa is for the audience to watch

Performances: Ranbir as AYAN has done a good job. He has just poured his heart out in this role depicting  different shades of emotions perfectly .Anushka as Alijez is very good and holds her  character strongly till the end  .Aishwarya is looking very glamourous in this movie .Her chemistry with ranbeer is mind blowing . Her eyes are very sensuous with which she has expressed her feelings intoxicatingly .. Fawad as DJ Ali has done total justice to his character. There is surprise element also played by Shahrukh khan who is Sabaa husband. Shahrukh delivers some great dialogues which is refreshing. Alia Bhat and  Lisa Hayden are cute they both     ..have special appearances

Director And Script Analysis : Karan Johar has returned to direction after 4 years. He has presented the movie in his grand and buetiful style. He has directed the movie brilliantly but inspite of all this the script gives a very bad jolt to  the movie .the script is weak , looks like bhelpuri of his previous movie Kuch Kuch Hota Hai , Kal Ho Na Ho and Kabhi Alvida Na Kehna.  Whenever Karan has nothing to add he adds up putting in od  r.d burman songs  Cinematography is good . The Music is nice with Buliya and and title track which are already chartbusters .  The first half  of the movie is enteraining but second half is repetitive and dragging . Karan tries to convey a message that true love happens only once and it is only for that one person who is your soul mate , no matter how many more and attractive person we meet .

Final Word : Watch it for Ranbir Kapoor who has given an intense performance

Ratings : 3*/5*

Chef Ranveer Brar Launches Daily Meal -HEALTHY MEAL SUPPLEMENT

 

 Mumbai, 20^th October, 2016: The ‘Future Of Food’ myDaily Meal – A Perfectly Engineered Meal Replacement Shake was launched today at The Classique Club, Andheri in Mumbai by internationally renowned Celebrity Chef Ranveer Brar along with Director and Business Head of MyDaily Meal Mr. Saurabh Garg. The event also witnessed the launch of myDaily Meal series ‘Meal In A Minute’ to hosted by Chef Ranveer Brar which will hit online soon.

myDaily Meal (www.myDailymeal.com) has been launched to stop you from skipping meals and eating junk food in your busy schedules. myDaily Meal is a Perfectly Engineered Meal Replacement Shake that provides exact nutrients including Proteins, Carbohydrates, Fats, Minerals, Vitamins and Fiber as required by your body in 1 meal. This gives perfect nutrition to your body within 1 min.

 

Talking about the launch, Celebrity Chef Ranveer Brar said, “myDaily Meal is working on the real scientific aspect of food to make sure that you get perfect nutrition anytime, anywhere in a minute. In our busy lives we end up either skipping a meal or eating junk food due to lack of time at least 10-15 times in a month. This positions “myDaily as a perfect solution to this urban problem“. In my hectic schedule, shoots and travelling, myDaily acts as my PET Meal; Perfect, Easy & Tasty.

 

Chef Ranveer also gave a demo by preparing a blueberry smoothie using a pack of daily meal . He also talked about micro nutrients that our body requires.

 

How did it start?

“myDaily started as a project to solve the problem of quick, convenient and healthy meal in our busy urban schedules. As entrepreneurs, we as well as people around us, were struggling to get the right nutrition in our tight schedules. And very quickly we realized that it is a problem faced by people well beyond the start-up world. Almost any working professional in today’s fast paced life has to face this problem multiple times in a week“, said Saurabh.

 

Mr Saurabh himself took to going on my daily meal diet for   ten days himself proving that daily meal is a complete meal complying total requirements of our body

It is neither a weight loss r weight gain formula but only replacement of meal in case

.fresh cooked meal is not  available

.

. It is also good for travellers and Vegetarians in case while abroad if they don’t get veg meal

.

Each pack of myDaily contains  – The Perfectly Engineered Meal Replacement Shake has ¼^th of your daily nutrition requirements including energy, proteins, carbs, fats, fiber, 12 essential vitamins and 13 important minerals. It has no added preservatives, artificial colours and is completely transfat free. myDaily is prepared using ingredients of natural origin. All the ingredients contained in the formula are essential nutrients needed by the body on daily basis. These ingredients are deemed safe by Food Safety and Standards Authority of India (FSSAI) and are not known to cause any side effects.

“myDaily Meal comes in a pack of 115g that just needs to be mixed with 350 ml water and the perfect meal is ready in less than 1 min. It is a unique product with perfect nutrition and convenience coming together. It is manufactured at a 3P location in Himachal Pradesh. It meets all stringent quality standards as required for a food product“, says Anurag Kedia, Co-founder, who is also an IIT Bombay and IIM Ahmedabad graduate.

 

 

AYURVEDA FOR MILLENIALS UNVEILED BY DR ARJUN VAIDYA

 

 

As the world moves away from chemicals and towards natural products, the ancient science of Ayurveda is gaining recognition for its preventive, curative properties. The government of India is definitely sitting up and taking notice. The AYUSH ministry of India is all set to rejuvenate and celebrate the industry, within the next few years with grants and resources dedicated to research and building hospitals. The existence of stressful lifestyles and sedentary habits has created a new found relevance Ayurveda in today’s generation. Dr. Vaidya’s, a company with a rich Ayurvedic heritage is aiming take its traditional knowledge to this modern consumer: bring Ayurveda back.

Dr. Natoobhai Vaidya, one of the most renowned Ayurvedic doctors in Mumbai, inherited his father’s practice in 1957. After more than 50 years of medical practice, he passed away in December 2013 leaving behind a rich legacy for the generations to come. From the 80s, Dr. Vaidya had a practice of more than 300 patients per day, as well as a postal practice of more than 9000 patients across India and 3000 patients across the UK and Germany.

 

ARJUN VAIDYA

CEO AND 6^TH GENERATION VAIDYA

Carrying the legacy of Dr.Vaidya’s forward, Arjun Vaidya has achieved a 4.0 GPA with a Double Degree in Economics and International Relations, Brown University (Magna Cum Laude, Omicron Delta Epsilon, Phi Beta Kappa).

Arjun is the Ex-E-commerce Lead & Consumer Sector Analyst, L Capital Asia (Private Equity Arm of Louis Vuitton Moet Hennessy Group).

He is also Co-Head, Brown University Alumni Club of India and currently the Advisory Member, Fund Raising and Strategic Partnerships for Just For Kicks, an NGO that focuses on social empowerment through football.

 

Dr. Vaidya’s: New Age Ayurveda is backed by 150 years of Ayurvedic heritage and a history of curing diseases like obesity, diabetes, arthritis, and more. Dr. Natoobhai Vaidya’s grandson, 6^th generation Vaidya & CEO of the company, Arjun Vaidya, believes in reviving the next generation’s conviction in the invaluable, age-old wisdom of Ayurveda. By making Ayurveda aspirational and accessible, Arjun wants to influence a younger generation to not only fight, but also prevent illnesses.

Dr. Vaidya’s – New Age Ayurveda, today, owns 96 FDA approved formulations, over-the-counter medicines that tackle everything from low immunity to hangovers. Their first launches, core to the brand ethos of new age Ayurveda, are the LIVitup Hangover Shield & Liver Protector and HERBOfit – Goodness of Chyawanprash in a pill.

LIVitup – Hangover Shield is the world’s first Ayurvedic hangover pill that doubles up as a long-term liver protector. It reduces the conversion of alcohol to acetaldehyde that will have you feeling fresh the morning after and simultaneously reduces your chances of liver cirrhosis in the long term. It is the brand’s traditional liver protector with a refreshed marketing story for the new age consumer.

Herbofit is the ‘multi-vitamin of Ayurveda’ and something that every Indian kid grows up having, Chyawanprash but, in a capsule form. Chyawanprash is a sticky, bitter tasting black paste that is full of sugar that is sold in large bottles. HERBOfit on the other hand is a tasteless supplement that comes in a convenient bottle and contains 1/60^th the sugar of a spoon of Chyawanprash. It is a daily revitalization, immunity and energy tonic that restores all human systems into working order.

Dr. Vaidya’s aims to be the Ayurveda company that takes traditional Indian knowledge and packages it in a form that appeals to the young generation. With new age Ayurveda, Dr. Vaidya’s is #BringingAyurvedaBack.
Dr. Vaidya’s Clinic
F-15, 6th floor, Commerce Centre, 78, Tardeo Road, Mumbai Central (W), Near AC Market, Mu

IILEANA D’CRUZ AND AMY JACKSON LAUNCHES NEW INNOVATIONS BY POND’S INSTITUTE

 

  Mumbai, 18^th October 2016: A pioneer in skincare innovation, The Pond’s Institute today, unveiled its proprietary science and technology breakthroughs created to solve skin problems of today and tomorrow. Dr. Shuliang Zhang, Sr. Principal Scientist, and Global Clinical Leader for Skin Care, Unilever presented a deep dive into the Pond’s Institute which is globally, a network of 700 scientists. He spoke about how the brand analyzes evolving skincare needs, uncovers insights on the existing skincare concerns and designs molecules to deliver superior results.

The event also hosted Prabha Narasimhan, Vice President Skincare – India, Unilever, expert dermatologist Dr. Aparna Santhanam and brand ambassadors Ileana D’cruz and Amy Jackson.

A specially designed daylong event recreated The Pond’s Institute in Mumbai with virtual zones demonstrating the science behind skincare innovations. Pond’s latest innovation – the ‘My Skin Advisor’ web- application was unveiled at The Pond’s Institute. This web app is designed to provide in-depth skin analysis using the facial recognition technology and recommend a skincare regime tailored to the skincare needs of the consumers on the go!

 

At the event, Pond’s unveiled a breakthrough innovation in face cleansing – Pond’s Pimple Clear Face Wash. Formulated with pimple-fighting Active Thymo-T Formula, this face wash is clinically proven to help clear pimples in just three days to give beautifully smooth, clearer skin on the outside.　 Leading actor and model, Amy Jackson, the face of Pond’s Pimple Clear Face Wash, was present to unveil the product and talk about this exciting solution to pimples.

 

Dr. Shuliang Zhang, Senior Principal Scientist, and Global Clinical Leader for Skin Care who spoke about the latest innovations at the event said, "It’s a pleasure to visit a diverse country like India and share our latest breakthroughs tailored for our Pond’s consumers here. With our strong scientific research and technology credentials we continue to stay committed to our mission of future proofing skin with the My Skin Advisor technology as well the launch of our breakthrough formula with Pond’s Pimple Clear Facewash."

 

 

 

Pond’s brand ambassador and popular Bollywood actress Ileana D’Cruz unveiled the ‘My Skin Advisor’ technology as she spoke about her journey with Pond’s. Ileana demonstrated the software and showed how she uses this technology to be her own skincare expert.

 

"It gives me immense pleasure to be associated with Pond’s, one of the world’s oldest and most trusted skincare brands. It’s a brand that has pioneered skincare innovation and has strongly influenced daily skincare regimes of women across age groups, including myself. I am very happy and excited to be a part of this event, it’s proven to be an amazing platform to learn about skincare," said Pond’s ambassador, Ileana D’Cruz

 

Shahid Kapoor Launches India’s first athleisure fashion brand: SKULT

 

 

 

Mumbai, India, October 18, 2016 – abof has announced the launch of India’s first athleisure fashion brand, SKULT, exclusively on its portal. This brand is in partnership with actor Shahid Kapoor, who has built an iconic reputation amongst India’s youth through movies such as Udta Punjab, Haider, and Jab We Met. SKULT, built on the principle of ‘Fashion meets functionality and Design meets Innovation’, is an evolved style of athleisure which draws inspiration from all around the world but adapted for Indian sensibilities and body types.

 

 

 

Athleisure is a huge trend globally. It is a completely new genre of fashion being introduced by abof to Indian millennials in its continued efforts to be a differentiated player in a market cluttered with discounts. In athleisure, clothes are designed to be sturdy to withstand vigorous routines, yet they are trendy and versatile to be worn everywhere. The fashion needs of millennials have changed in last one decade where comfort wear has permeated in routine life. Youth in India today wants to dress down in everyday wear which is casual yet chic. Identifying the void in Indian wardrobes and taking the idea forward, abof.com has taken this street-wear hybrid trend to next level with the launch of SKULT which stands for Shahid + Cult. SKULT’s athleisure collection is unconventional, highly voguish, yet easy to carry and more importantly reminds consumer something about Shahid’s personality in each of its piece.

 

The atypical ‘Athleisure’ collection by Skult has been designed in-house by abof and has taken more than a year to work on this brand and its products. Commenting on his idea of SKULT, Shahid said, “Skult is about free styling. Skult is about fashion and functionality. Skult is about being yourself wherever you are. It's about apparel that's an extension of your body. That allows you to express yourself with no restrictions or rules. Sometimes clothes that are cool feel too restricting. This line sets you free. Own style. Don't let style restrict you”.

 

The collection of SKULT is absolutely enthralling with never before seen silhouettes and designs. SKULT is crafted to suit all occasions - work, casual or social.  There is no other brand in India that offers anything even remotely close to the range of SKULT. The collection has strong emphasis on black, grey, nude and monochromatic tones. The offbeat, yet trendy brand has a wide variety of merchandise for men in its launch season with over 250 options, which includes internationally trending categories like meggings and shackets. Apart from bringing these never-heard-before categories in India, even the regular categories have intricate detailing - like thumb holes, drop shoulder jackets, scoop hem tees, long line tees with drawcord - which makes the collection really stand out. SKULT has used high-performance yet very lightweight fabrics - cotton viscose, slub jersey, grindles, melanges, snow heather, terry, lycra denim, cotton satin, and popcorn knit – with the single-minded objective to make it really comfortable. The line also consists of 50 key pieces under ‘SKULT SIGNATURE’ where each piece has been crafted by the actor himself.

 

“Shahid is a youth icon who is admired for his style. We are extremely excited to partner with him in creating India’s first athleisure fashion brand which combines the actor’s love for ‘fun and comfortable’ dressing", said Kedar Apshankar, Deputy CEO, abof.com. “Athleisure is the new age clothing and we believe that comfort twined with hi-class fashion will take SKULT to great heights. The collection is exceptionally promising and refreshingly on-point. I am confident that this brand and its collection will be embraced by millennials and replace a large part of regular clothes in their wardrobes”, he added.

 

 

 

 

 

 

 

 

 

 

 

 

About abof.com

www.abof.com is a go-to online destination for the best in fashion shopping, news and trend watching! www.abof.com has got the trendiest and celebrity-inspired apparel, footwear and accessories that belong in every fashionista's wardrobe in India. If one wants to get famous, abof assures fast deliveries of the best in branded clothing! Start Shopping Now!

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A glowing Juhi Chawla launches the first stand alone store of Gopi Vaid by Arnaz and Gopi!

 

All roads led to Mumbai's heritage district Kala Ghoda which get's yet another feather in its

illustrious hat as Gopi Vaid by Arnaz and Gopi makes a grand entry to the are. 

 

The label, GOPI VAID was launched in 2003 by Gopi Vaid & Arnaz Soonawalla with the vision to create garments that are not only comfortable and contemporary but also embodied their love for Indian traditions and textile. Gopi Vaid has been available at fashion houses in premier Indian cities. However, Arnaz and Gopi were keen to showcase their collection in Mumbai to the many who are increasingly seeking the global yet local – the glocal aesthetic and that is how the store got its place in Mumbai's heritage precinct, Kalaghoda, offering  the perfect geography for this charming home-grown label. The store was launched simultaneously with the Gopi Vaid - 2016 Launch Collection.

 

The store was launched with well deserved pop and fan fare by Mrs. Juhi Chawla who was not only glowing in a blue and green Gopi Vaid ensemble with a fishtail braid and minimal make up given the heat of the hour, but was also praises galore for Gopi and her clothes. The outfit worn by Juhi Chawla was from Gopi Vaid 2016- Launch Collection.  The actress clearly shares a close bond with both the founders of the label, Gopi Vaid and Arnaz Soonawalla and stated that, "I have known and loved Gopi and Arnaz for over two decades now. Our association goes so far behind that when she asked me to come and inaugurate the store, I was honored to do so as she is my favorite designer. The biggest USP of Gopi is that not only are her clothes gorgeous and wearable, but she is a lovely person so I hope all the ladies here will celebrate this occasion by doing what they do best, shopping!" 

Also present at the event was Spenta Publications mogul Maneck Davar, the lady behind the iconic Kala Ghoda Arts Festival Brinda Miller French Consul General Yves Perrin, Simone Poonawalla, Dr Mukesh Batra, Anuradha Ansari, Saryu Doshi, Neha Hirani, Rashmi and Arvind Jolly, Meenakshi Bajaj, 

 

Gopi Vaid – 2016 Launch Collection

The strong silhouette of the long jacket-cut kurtas combined with elegant fitted trousers focus on texture and geometric detail. Hand block printing, hand tie-dye as well as vegetable dye ajrak prints reappear in the 2016 festive collection. Floor sweep Ajrakh angarkhas and kurtas exquisitely embroidered in rich gold and silver zardosi are perfect for any occasion - from cocktails to weddings. Another highlight - elegant straight, slim tunics and jacketed ensembles in linen satin carry the visual of the Patola weave. Batik fabric with different textures becomes a vocabulary that ties together the basic easy to wear tunics, tunic dresses and kaftan collections for a more contemporary, trendy wardrobe

 

 

 

 

 

 

 

 

HRITHIK ROSHAN LAUNCHES #EVERYDAYHEROES CAMPAIGN

 

Mpower, the mental healthcare organisation launched earlier this year by Neerja and Ananya Birla,unveiled a new campaign #EverydayHeroes with Hrithik Roshan today at Tote, Mumbai. The campaign celebrates and encourages common people who have overcome their mental health problems. The campaign featuring Hrithik Roshan celebrates real life people who have bravely spoken up, overcome prejudices and biases against mental illnesses and sought help.

The event also saw the announcement of weekly Facebook Live sessions with MPower experts for those who would like to have their questions answered by professionals working in the field of mental health. MPower also announced its commitment to spreading awareness and helping to change attitudes towards mental health. To do this it will engage with various stakeholders, kicking off with a school and college outreach program for children and young people.

　Mpower was launched earlier this year to work towards empowering individuals with mental health issues, especially the young, by creating awareness and also providing all-rounded services. Mpower aims to get rid of the stigma, and misconceptions associated with mental health disorders through various awareness building initiatives and by acknowledging those who have successfully overcome their problems through the #EverydayHeroes campaign. The key objective of the campaign is to encourage those facing mental health problems and their family and friends to speak up and ask for help as that is the key to finding the road to recovery.

Speaking at the launch of the campaign,　Neerja Birla, Co-Founder & Chairperson, Mpower　said, “In our country, there is a huge stigma attached to people suffering from mental illnesses. One-tenth of our youth and children suffer from mental health disorders in silence out of shame and fear. We want to change this attitude and mindset- studies have shown that there is marked improvement if people undertake the right therapies and treatment, in children the earlier the better! Seeking help should not be challenging and should not be a source of shame. Anyone’s who chooses to speak up about the challenges they faced dealing with their mental health concerns, can inspire and be that example that leads the way. This is we launched #EverydayHeroes- to recognise people who deal with adversity daily, as they look to overcome and work towards mental-wellness. We feel very honoured to have Hrithik Roshan on this campaign and are grateful to him for his constant support in our endeavour.　“

 

 

Adding on,　Hrithik Roshan　said, "I believe the key thing in addressing mental health illness is stamping out the stigma associated with it. A mental health issue can happen to anyone, including you and me. We need to come together to help people embrace this problem. I salute Mrs Neerja Birla and her entire team at Mpower for their relentless efforts in this direction. I am so proud　to contribute my bit through ‘Mpower's campaign 'Everyday Heroes’, which I believe is my most purposeful film till date"

 

The MPower Movement works to improve awareness and understanding of mental health conditions. From a broader call to action through events like Ride to MPower, MPower is also undertaking targeted outreach through workshops at schools, colleges and corporates. MPower Centre offers diagnostics, treatment and counselling for children and young adults for mental health conditions such as anxiety, depression, bipolar disorder and substance use. We also offer guidance for school related issues such as learning disabilities, behavioural issues and neuro-developmental concerns such as autism spectrum disorders.

 

Watch it here - https://youtu.be/8g8529SctYw

Dshoom Team Re Unite At Its DVD Launch -Jacquiline and Varun Dhawan bond well at the launch

Abu Dhabi-UAE, 15 October 2016: twofour54 and Abu Dhabi Film Commission (ADFC) hosted a gathering for India’s production executives in Mumbai last night to celebrate the success of Bollywood blockbuster Dishoom. The event was attended by the film’s producer, Sajid Nadiadwala, along with guests of honour Rohit Dhawan, Varun Dhawan, Jacqueline Fernandez from Dishoom; and Kulmeet Makkar, the Chief Executive Officer of The Film & Television Producers Guild of India. 
During the event, Sajid Nadiadwala announced the DVD release of Dishoom and joined director Rohit Dhawan and cast members Varun Dhawan and Jacqueline Fernandez to participate in a panel discussion about their experience filming in Abu Dhabi. Rohit Dhawan highlighted the quality of the support infrastructure in Abu Dhabi and the easy access to government entities and locations facilitated by ADFC; while actors Jacqueline Fernandez, John Abraham and Varun Dhawan commented on the superb hospitality and facilities on offer.

Abu Dhabi has successfully served as the backdrop for several Bollywood films, most recently Dishoom, which filmed at 26 locations in the city over 38 filming days. This followed successful shoots in 2014 with Baby and Bang Bang! where twofour54 provided production services and as a result built up considerable understanding of the unique Bollywood format. While visiting the Dishoom set in Abu Dhabi, Sajid Nadiadwala, whose family have been in the industry for 60 years, commented that Abu Dhabi was a very film-friendly place and provided a great experience for his director, actors and producers.  He also said that the producers get a good rebate for shooting in addition to its excellent facility.

So relive the  dishoom magic with the dvd.

 

Rani Mukerji’s designer sister in law, Jyoti Mukerji designs a Divine Goddess Durga Maa Poshak!

 

 

The North Mumbai Sarbojanin Durga Puja, hosted by Rani Mukerji family  is the most anticipated very year in Mumbai. Besides the warm hearted nature of the hosts, the bollywood celebrities too come to pay their obeisance to Maa Durga at their pandal in Juhu. Celebrities like Kajol,  Ranbir Kapoor, Alia Bhatt,  Ayan Mukherjee,Raja Mukerji, Tapas Pal, Moushmi Chatterjee etc who attended this year were in awe of the strikingly beautiful Durga Idol.

Jyoti Mukerji  who was given the responsibility for designing the Poshak with her partner, designer Bhumika Chedda came up with aesthetically designed outfit with Silver and Crystal embellishments as its theme.
Says Bhumika ” We wanted to have  Silver and Crystals as the core motifs because it symbolizes feminine energy, tremendous power, divine nature, wisdom, unleashing vast positive energies, besides gives a very festive vibes. Goddess Durga symbolizes the divine forces (positive energy) known as divine Shakti (feminine energy/ power) that is used against the negative forces of evil and  wickedness. She is the bestower of good fortune, Intelligence and supreme knowledge. Durga Devi represents power, strength, morality and protection.and we wanted our design to encapsulate all these qualities in our own humble way”
Both the designer duo ‘Bhumika & Jyoti felt it was a very humbling and spiritual experience whilst designing Goddess Durga Maa Poshak and would like to continue this tradition every year

Tata Sky Music+ launched with curators Shankar-Ehsaan-Loy

First-ever one-stop music video destination with four music genres on a DTH platform in partnership with Hungama

 
October 12, 2016: Tata Sky, the fastest-growing brand in the DTH industry, has launched the nation’s first service with four music genres on a Pay TV platform, named ‘Music+’ in partnership with digital entertainment company Hungama. Segregated into four segments – Mehfil, Indie Rootz, Jazz & more and International, the service will be co-curated by the legendary singer, songwriter, composer trio Shankar-Ehsaan-Loy.
 
‘Music+’, will give Tata Sky subscribers exclusive access to a rich trove of music content (ranging from classics to latest launches) including music videos, concerts and artist interviews spanning a breadth of genres from international pop, country, rock and Indie music to jazz and blues, sufi, folk, nazms and ghazals. Subscribers of Tata Sky Music+ will also be able to watch some of the biggest on-ground music events and festivals in the country from the comfort of their homes.
 
At the launch Pallavi Puri, Chief Commercial Officer, Tata Sky, said, “While there are a lot of popular music channels on television today, we felt there is a need for a destination that showcases unique genres like Sufi, Qawwali, Folk, Jazz, Country & more. Now, with the launch of Music+, Tata Sky subscribers get access to the best of these genres, on their TV screens, any time of the day. And with content specially curated by the musical legends Shankar-Ehsan-Loy, the offering on Music+ is guaranteed to be qualitatively superior.” 

  
When asked about  responsibility as curators, Shankar Mahadevan said, “I am not gloating about us, but we make the ideal curators for Tata Sky Music+. The three of us share the kind of music spectrum that covers all genres. Ehsaan is more into Blues, I am into Classical and Loy listens to a lot of jazz, we sort of fit perfectly in this initiative.”
Ehsaan Noorani – who also happen to be  celebrating his birthday on the day of the launch  – addressed the issue of the uncovered regions and styles of music that the audience still has not been exposed to. Congratulating Tata Sky on the effort, Noorani added, “We (the trio) are more than Bollywood music. I am personally really glad that Tata Sky would be playing music from the genres like blues, jazz, alternative rock, sufi, ghazals, etc.”
Loy Mendosa had an interesting analogy to explain why different genres were incorporated into the initiative. He said, “I would be eventually bored of eating Chinese food everyday. It’s important to try other cuisines.” Loy even requested every attendee at the event to support the independent music scene.
 
Commenting on Hungama’s association with Tata Sky, Siddhartha Roy, CEO, Hungama.com said, “We are delighted to partner with Tata Sky for Music+ and offer curated music content for the discerning audience who have an evolved taste in genres like Ghazal, Sufi, Jaaz & Blues, International, Indies etc. The Music+ experience promises to be unique with a variety of content and a line-up of great artists like Pankaj Udhas, Jagjit Singh, Elvis, Abba, Miles Davis, Eric Clapton, Salim-Suleiman, Armaan Malik and many more.
Tata Sky Music+ will be available on Channel no. 817. It will be available to all Tata Sky subscribers free for the first five days and subsequently priced at just Rs. 3 per day, making it accessible to subscribers across age-groups, geographical and socio-economic boundaries.
Tata Sky Music+ was launched with music maestros Shankar-Ehsaan-Loy, at a press conference in Mumbai. The trio ended the proceedings with a captivating musical performance. Tata Sky Chief Commercial Officer, Pallavi Puri was present at the launch along with Siddhartha Roy, CEO – Hungama.com.
 
Content Features of Music+:
 
Weekday will have hit songs and new releases, artist interviews and recorded live concerts
 
•       ‘Mehfil’ section will play the best of songs across the genres of Sufi, Ghazal & Qawaali
•       ‘International’ section will play Rock, Pop, Retro and Dance hits of international artists
•       ‘Jazz & more’ section will play Jazz, Soul, Blues, Country and Soul Music
•       ‘Indie Rootz’ section will play contemporary pop, rock and folk music of Indian artists

MAHEKA MIRPURI’S FUNDRAISER SHOW - FASHION FOR A CAUSE GETS GLITTERATI SUPPORT

 

A sit down evening inspired by the opulence & grandeur of India was the premise of designer Maheka Mirpuri's charity gala & fundraiser in aid of the underprivileged cancer patients under the aegis of her charitable foundation MCAN. The décor for the evening was as grand as the cause it was being organised for.

The 4th installment of the fundraiser was graced by the First Lady of Maharashtra Mrs Amruta Fadnavis as the chief patron. Actors Soha Ali Khan & Kunal Kapoor walked the ramp for Maheka in support of this noble cause. They  briefly spoke about the deadly disease while cheering Maheka for organizing an evening to raise funds for the financially weak fighting cancer.

An amalgamation of music & fashion, the evening began with a soulful rendition by Vikas Bhalla. Models sashayed down the runway in Maheka's creations to retro music with a live saxophonist. The event was hosted by siblings Kubra & Danish Sait.

A myriad of thoughtfully put art pieces, jewellery by Renu Oberoi, a luxury destination stay in Thailand along with Maheka's création went under the hammer in a very interactive live auction that drew high bidding.

Guests for the evening included  Ramesh Sippy with his wife Kiran, actor Ranjit with his wife, Poonam Dhillon, Pooja Bedi, Tara Sharma, Bhagyashree, Urvashi Dholakia, Aamir Ali, Schauna Chauhan, Tanaaz & Chiraag Doshi, Amrita Raichand, Hafeez Contractor, Zeba Kohli, Konkona Bakshi, Arti Surendranath, Ravi  Krishnan, Bharat Dabholkar, Arzaan Khambatta, Abha Singh, Aditya & Divya Hitkari, Penaaz Masani, amongst others.