India’s
first fashion week (IIFW) dedicated to showcasing the Lingerie and Intimate
wear apparel category in India has announced its event dates . The 1st edition of the coveted fashion
extravaganza, IIFW is set to take place from 18th to 19th March at Hotel The Leela
in Mumbai.
The Dates was announced at an bloggers meet held at an classy lounge Social at Khar (west).
The
1st edition of IIFW conceptualised to bring together the Indian intimate
apparel industry is set to emerge as the largest platform for intimate fashion.
The landmark event will bring together leading premium Indian and International
Lingerie Brands, Lingerie Designers, Lingerie E-Commerce, Lingerie Stylists and
Experts, Next-Gen Lingerie Talents, Intimate Wear Bloggers, Sponsors and
numerous unique visitors from diverse fields under one roof.
Niraj Jawanjal, Founder
and Director of IIFW, said “The intimate wear industry is amongst the
largest industry’s across the world and has grown tremendously in last few
years. However, in India, we still consider talking about lingerie and intimate
wears as ‘Taboo”. While we are bringing a revolution in the field of fashion through IIFW, we would
urge people to open about their choices in this segment and ‘#BooTheTaboo’
in India.”
Talking
about the opportunity for the Indian intimate
wear industry in a global landscape , he further added “India is
undoubtedly amongst the largest potential Intimate apparel market in the world
but we still do not have any worthwhile fashion platform that promotes,
showcases intimate wear and its related talent. The concept of The India
Intimate fashion Week is to provide a
powerful and decisive platform to connect all potential stakeholders - Brands,
customers, designers etc. in one place.”, Niraj added.
Amit Pandey, Media Head
and Associate Partner, IIFW said “With India Intimate fashion
Week, we intend bring alive the most elegant yet unexplored segment of fashion
in India. IIFW has already gathered much appreciation from Industry stalwarts’
since it was announced. We are looking at delivering on the superior expectations
through a high impact awareness campaign and stunning event. We look forward to
some great participation from the industry this year.”
Speaking
about the thought behind the social
media campaign , he further added “Intimate wear and Lingerie fashion is still
in its nascent stage in India with communication being limited and constrained.
Our social media campaigns #BooTheTaboo and #TheRightCup will be
focussed on breaking the mindset barrier and facilitating open conversations
around the category.”
To
add more to the elegance of IIFW, the 1st edition of India Intimate Fashion
Week will be opened by internationally acclaimed designer Mona Shroff and the
glam and glitz of the event will be further added by ace designers like Nidhi
Munim, Karishma Jumani, Keith Jackson.
Moreover,
apart from ramp walk and fashion shows, IIFW will also witness in-depth
analysis of Indian Intimate apparel industry from experts from Fibre2Fashion,
who is the official Knowledge and Trade partner for IIFW. In addition to that,
internationally recognised Fashion and beauty expert Ramez Basmaji will
share some great fashion with to the Fashionista’ as an official Fashion
consultant.
Glamour
is the key quotient of any Fashion show. While the best models in the business
will be setting the ramp on fire at IIFW, they will be styled by IIFW’s
official style partner ‘Makeup Revolution London’ and promoted by
leading Fashion and Lifestyle network ‘ROPOSO’ as official Social Media
Network Partner and A&B Digital Marketing as an official Digital
partner. Leading online e-commerce ‘Ekatrra’ is the official online
fashion partner of IIFW.
The Owner of Make up Brand Revolution Ms Amelia Daswani also demonstrated her make up products which will be used on models at khar social venue
Intimacy
has always been a part of India since ages, whether it is Khajuraho or the
Kamasutra, India has a rich history of Intimate art. To exhibit the same,
India’s leading online Art Gallery Artspread.com, will showcase the
finest of the Intimate Arts from some of the best artists across India as
official Art Gallery partner of IIFW.
OXXY,
India’s Largest Healthcare Network which recently launched its Girl Child
Development Program where every girl born on OXXY Network will get Rs. 11,000
FD on the name of the Girl Child has associated as the official healthcare
partner for IIFW in order to support IIFW and its initiative toward women
empowerment.
India
Intimate Fashion Week will capture and showcase all segments of the category
including lingerie, loungewear, sleepwear, legwear, lingerie accessories, and
more for both men and women. The event is scheduled to be held from March 18th
to March 19th, 2017 in Mumbai.
Social Media Campaign Hash
Tags (#):
·
#BooTheTaboo
·
#TheRightCup
·
#IndiaIntimateFshionWeek
·
#IIFW
·
#IIFWIndia