Saturday, 25 February 2017

Kangana Ranaut is the new brand ambassador of Nakshatra Diamond Jewellery

 
Bollywood diva Kangana Ranaut has been roped in to be the face of Nakshatra Diamond Jewellery. The actress launched the new ad campaign of Nakshatra Jewellery at an event in Mumbai on February 23, 2017. Kangana, for the launch event looked glamorous in a pink strapless gown.

 The ‘Queen’ actress, while talking about her association with the brand said, “Nakshatra is a prestigious brand. I am honored to be associated with this brand”. Kangana, during her interaction with the media confessed that she loves jewellery and that she used to wear her mother’s necklace and ear-rings. The actress shared, “I bought my first diamond necklace at the time of my sister’s Rangoli’s wedding and that was very proud moment for me”.

Kangana also said that she likes neck pieces and prefer necklaces particularly  which  she was wearing at the launch
 .
Alike all women Kangana also loves wearing jewellery .

The Ad Campaign has been shot in classy manner, with Queen Actress looking a totally diva in the ad film

Kangana’s movie ‘Rangoon’ has hit theatres and it is receiving a good response from the audience and she shared that it feels good when people appreciate her performance and film.  she also talked about reports that actor Shahid Kapoor will not work with her in future as she threw a lot of tantrums on the sets. Kangana clarified that such rumours were not true,The actress added that she and Shahid were present at the screening event of ‘Rangoon’ and that the ‘Jab We Met’ actor has not communicated with her on any such issues
.
The actress also refuted the rumours that her character in the movie ‘Julia’ is based on the real life personality.

 The war drama movie ‘Rangoon’ starring Saif Ali Khan, Shahid Kapoor and Kangana has hit theatres

 

Deepika Padukone launches Venus Breeze by Gillette Encourages Indian women to embrace change and Feel the Breeze!




It was a Breezy affair with Gillette Venus and brand ambassador Deepika Padukone  as she

launched a  revolutionary product Venus Breeze  ,Also present at the event were shaving advocates Neha Dhupia and Soha Ali Khan who shared their first brush with shaving.

Also in attendance was celebrity dermatologist and Venus Expert – Dr. Rashmi Shetty who enlightened the audience on benefits of shaving while busting common myths that surround the category.
 

 Venus Breeze’ is designed especially for women to meet their modern and evolved beauty needs. It is a 2-in-1 product that has style and substance featuring water activated moisture gel bars that provid e an ultra-sensorial, all-in-one shaving experience. Formulated with body butters (Olive, Avocado and kokum) and Glycerin, it helps retain skin moisture and is designed to follow contours of a female body to give a close shave. The process gives out fresh tropical fragrance (Freesia) since the gel bars are created with refreshing fruity top notes, blended with radiant floral accords of sheer roses, all supported by beautiful musky base note. It is a beautifully feminine addition to any hair removal routine and nothing makes hair removal as painlessly smooth and sensorial than Venus Breeze.
 
Sharing his thoughts on the latest innovation from the brand, Karthik Srivatsan, Country Marketing Manager, Gillette India said, “Venus aims to provide women with a hair removal experience that beats what they expect from any product in the market. With the launch of Venus Breeze, our leading global product, Indian women can now get amazing smooth skin at home with the added benefit of having an ultra-sensorial experience.”
 
 
Speaking about Venus Breeze, Deepika Padukone, Brand Ambassador, Gillette Venus, said, “Venus Breeze fits perfectly into my lifestyle and beauty regime.I have always believed in maintaining a firm skincare regime and am very particular about choosing the right beauty products and methods.”
 
 
 
Giving her thoughts on the category, Dr. Rashmi Shetty, Celebrity Dermatologist and an Aesthetic Physician, commented, “There are so many myths associated with shaving but being a dermatologist, I can assure you that shaving is the most skin-friendly method of hair removal. It is extremely safe and hygienic as compared to other hair removal methods that have chemicals and can permanently damage your skin. As per a recent survey, it is the #no.1 hair removal method for women endorsed by dermatologists across the country.”
 
Neha Dhupia, who was present at the launch, said, “I am a huge advocate of shaving. Not only is it painless and hassle-free, it exfoliates my skin. Being in the profession that keeps me on my toes, I carry my razor wherever I go. With Venus Breeze, I get the benefit of 2-in-1 as the need for a foam gel or a soap gets completely negated. Being ready for any occasion will now be easy.”
 
 
 
Soha Ali Khan added, “Ever since I started shaving, I haven’t looked back. Its such an efficient and non-messy process. The razor has become an essential part of my beauty kit and hair removal is now a Breeze."
 
 
 
 
At the launch Deepika was asked whether she would be walking the red carpet at  Oscars , she said not at all .
 
Venus Breeze comes at a great price of Rs. 299 with the 2-blade pack at Rs. 350. So forget conventional hair removal methods and embrace the change by including Breeze in your beauty regime.
 

India Intimate fashion Week To Debut In March With A Bang


 
India’s first fashion week (IIFW) dedicated to showcasing the Lingerie and Intimate wear apparel category in India has announced its event  dates . The 1st edition of the coveted fashion extravaganza, IIFW is set to take place from 18th to 19th March at Hotel The Leela in Mumbai.
 
The Dates was announced at an bloggers meet held at an classy lounge Social at Khar (west).
 
 

 
The 1st edition of IIFW conceptualised to bring together the Indian intimate apparel industry is set to emerge as the largest platform for intimate fashion. The landmark event will bring together leading premium Indian and International Lingerie Brands, Lingerie Designers, Lingerie E-Commerce, Lingerie Stylists and Experts, Next-Gen Lingerie Talents, Intimate Wear Bloggers, Sponsors and numerous unique visitors from diverse fields under one roof.

 

Niraj Jawanjal, Founder and Director of IIFW, said “The intimate wear industry is amongst the largest industry’s across the world and has grown tremendously in last few years. However, in India, we still consider talking about lingerie and intimate wears as ‘Taboo”. While we are bringing  a revolution  in the field of fashion through IIFW, we would urge people to open about their choices in this segment and ‘#BooTheTaboo’ in India.”

 

Talking about the opportunity for the Indian intimate  wear industry in a global landscape , he further added “India is undoubtedly amongst the largest potential Intimate apparel market in the world but we still do not have any worthwhile fashion platform that promotes, showcases intimate wear and its related talent. The concept of The India Intimate fashion Week is to provide  a powerful and decisive platform to connect all potential stakeholders - Brands, customers, designers etc. in one place.”, Niraj added.

 

Amit Pandey, Media Head and Associate Partner, IIFW said “With India Intimate fashion Week, we intend bring alive the most elegant yet unexplored segment of fashion in India. IIFW has already gathered much appreciation from Industry stalwarts’ since it was announced. We are looking  at delivering on the superior expectations through a high impact awareness campaign and stunning event. We look forward to some great participation from the industry this year.”

 

Speaking about the  thought behind the social media campaign , he further added “Intimate wear and Lingerie fashion is still in its nascent stage in India with communication being limited and constrained. Our social media campaigns #BooTheTaboo and #TheRightCup will be focussed on breaking the mindset barrier and facilitating open conversations around the category.”

 

To add more to the elegance of IIFW, the 1st edition of India Intimate Fashion Week will be opened by internationally acclaimed designer Mona Shroff and the glam and glitz of the event will be further added by ace designers like Nidhi Munim, Karishma Jumani, Keith Jackson.

 

Moreover, apart from ramp walk and fashion shows, IIFW will also witness in-depth analysis of Indian Intimate apparel industry from experts from Fibre2Fashion, who is the official Knowledge and Trade partner for IIFW. In addition to that, internationally recognised Fashion and beauty expert Ramez Basmaji will share some great fashion with to the Fashionista’ as an official Fashion consultant.

 

Glamour is the key quotient of any Fashion show. While the best models in the business will be setting the ramp on fire at IIFW, they will be styled by IIFW’s official style partner ‘Makeup Revolution London’ and promoted by leading Fashion and Lifestyle network ‘ROPOSO’ as official Social Media Network Partner and A&B Digital Marketing as an official Digital partner. Leading online e-commerce ‘Ekatrra’ is the official online fashion partner of IIFW.
 
The Owner of Make up Brand Revolution Ms Amelia Daswani  also demonstrated her make up products which will be used on models at khar social venue
 

 

Intimacy has always been a part of India since ages, whether it is Khajuraho or the Kamasutra, India has a rich history of Intimate art. To exhibit the same, India’s leading online Art Gallery Artspread.com, will showcase the finest of the Intimate Arts from some of the best artists across India as official Art Gallery partner of IIFW.

 

OXXY, India’s Largest Healthcare Network which recently launched its Girl Child Development Program where every girl born on OXXY Network will get Rs. 11,000 FD on the name of the Girl Child has associated as the official healthcare partner for IIFW in order to support IIFW and its initiative toward women empowerment.

 

India Intimate Fashion Week will capture and showcase all segments of the category including lingerie, loungewear, sleepwear, legwear, lingerie accessories, and more for both men and women. The event is scheduled to be held from March 18th to March 19th, 2017 in Mumbai.
 
 
For more information on IIFW, visit: http://www.iifw.co.in/
Social Media Campaign Hash Tags (#):
·         #BooTheTaboo
·         #TheRightCup
·         #IndiaIntimateFshionWeek
·         #IIFW
·         #IIFWIndia
 
 
 
 
 

 

Monday, 20 February 2017

Athiya Shetty launches Nina Lekhi’s biography ‘Bag It All’



Nina Lekhi, Founder, MD & Design Curator launched her book, Bag It All with celebrity star Athiya Shetty today. After collating accolades from the industry on being the most loved bag brand of the industry and receiving several awards for her business acumen, the spirited entrepreneur launched the book that marked the completion of over 25 years of business. The book recounts her inspirational and challenging journey from a failure in college to a 100 crore company that was built with the power of love and intent.  The event saw an interesting dialogue between Nina and Athiya as they shared favorite passages, recounted old stories and advice for entrepreneurs filled with encouragement, grit and determination. 

 
The event was also graced by Sunil and Mana Shetty who have also supported and believed in the Baggit journey. Published by Jaico, the book has been penned down by Suman Chhabria Addepalli along with a heartfelt forward by Rashmi Bansal, the book is an inspiration for every entrepreneur. 
 
Sharing her thoughts on the occasion, Nina Lekhicommented, “My secrets are in these pages, the story of how a C-minus student – a failure in college – became an A-plus entrepreneur. When I started out, I just wanted to earn some pocket money. But I had a point to prove to myself. Along the way, I became a wife and a mother and navigated the twists and turns of personal and professional life trying to balance the two. Each challenge forced me to be innovative and level up. Each step towards success has helped me grow personally and the company to what it is today. And yes…If I can do it, so can you.”   
 
Athiya Shetty, also added, “It is so fabulous to meet such inspiring entrepreneurs. And this is one I know and admire personally. I have always had a deep respect for Nina and the way she has grown her company. It is so good to see entrepreneurs …especially women entrepreneurs do so well! I for one am all for it! You go girl! I wish her and this fabulous book that will be a source of great inspiration for many entrepreneurs out there, lots of success
 
Aimed at the Modern Indian Woman, Baggit offers a wide range of accessories such as bags, belts, caps, wallets, multi-utility pouches along with several more wardrobe must-haves. Taking into consideration the need to be organized through the day, each bag by Baggit offers several pockets and slots, making it easier to access one's vitals.
 
 

Bollywood Actress, Neha Dhupia launches – CENTRiC Smartphones




Bollywood Celebrity Neha Dhupia launched ‘Centric’ Smartphones – by Priyanka Communications India Pvt Ltd, at a gala launch event held in Mumbai at The ITC Maratha which ended with a great
fanfare.

“Stylish is Affordable! This is the thought that comes to my mind after seeing CENTRiC smartphones. I’m happy to be a part of this launch as it feels great that our tech savvy youth have such premium looking phones with such incredible features to look forward to, that too within their budget."she said.

The smartphone-launch event, which was presided by Mr. Manish Agarwal, MD of Priyanka Communications India Pvt Ltd, was attended by almost 300 distributors from all over Maharashtra and a host of other dignitaries from the Telecom Industry.



Mr. Manish Agarwal, quoted – “The idea of having a smartphone which delivers on both – incredible style and smart features for the youth is what led to the formation of CENTRiC Smartphones. After having successfully distributed many big phone brands in India, we have launched our in-house brand CENTRiC, which will be an active player in the Digital Revolution in India. Our vision for CENTRiC smartphones focuses very strongly on the Make in India initiative by our Hon’ble PM Shri Narendra Modi.”
He further said, “with the Indian smartphones market growing at a good pace, the company’s aim is to ensure that it has a range of products specially designed and customized for the Indian consumers.”

President of Devices, Reliance Jio Infocomm Ltd, Mr. Sunil Dutt, who graced the occasion via a video message said, “I congratulate Manish Agarwal and the entire team at Priyanka Communications and wish them all the best for CENTRiC.”

Founded in 1998, Priyanka Communications began with Infrastructure development and went on to distribution in the Telecom, IT Hardware, Software and Fashion Retail Industry with offices in India, China and Hong Kong. Priyanka Communication’s outstanding performance and positive impact has bred immense recognition in the form of market interest as well as industry awards. With over 500 qualified and committed professional executives, and offices in India, China & Hong Kong, Priyanka Telecom’s latest venture, CENTRiC is a befitting tribute to the spirit of Digital India.

Monday, 13 February 2017

Anushka and Diljit launch new Phillauri poster!

 Phillauri trailer broke the internet with an unprecedented, more than 10 million views in less than a day on digital platforms (Facebook and YouTube), the highest for any romantic (genre) Hindi film!!
 
To watch the trailer, please click: bit.ly/PhillauriTrailer<http://bit.ly/PhillauriTrailer
 
The audience, Bollywood celebs, film trade pundits and industry experts applauded it as both entertaining and engaging and said Phillauri's unique storyline had got them completely hooked on. 
 
The most popular parts of the trailer are Anushka’s role as that of a friendly ghost who inadvertently gets entangled in a typically crazy Punjabi wedding and Diljit Dosanjh with whom the spirit has a deep, beautiful love story from the past. 

The makers have now released another poster of the film .
 
Here is the latest poster from the movie
 
 



Phillauri, directed by debutant Anshai Lal and written by Anvita Dutt, has been produced by Fox Star Studios and Clean Slate Films (Anushka's production banner with brother Karnesh Sharma), is set to release on March 24.
 
 
 
 



Saturday, 11 February 2017

Dipika Pallikal, Geeta Phogat and Nikhat Zareen at the launch of the #HeretoCreate campaign By Addidas


adidas CHALLENGES ATHLETES TO UNLEASH

THEIR CREATIVITy IN 2017 WOMEN’S CAMPAIGN
 

 

Supermodel Karlie Kloss, WNBA All-Star Candace Parker and Fitness Influencer Hannah Bronfman Prove Creativity is the Difference Maker in the New Film Series

 

 Adidas unveiled a global campaign underlining the brand’s aggressive pursuit for creativity to push the boundaries of sport.

 

The new campaign, titled “Unleash Your Creativity,” is told through a female athlete’s lens and stars supermodel Karlie Kloss, fitness influencer Hannah Bronfman, fitness instructor and best-selling author Robin Arzon, WNBA All-Star Candace Parker and USWNT soccer star Becky Sauerbrunn, among others.

 

“Like this campaign, creativity enables me to accomplish more and follow my passions. It is inspiring to work alongside this incredible group of women and help each other achieve our personal goals," said Karlie Kloss.

 

“Unleash Your Creativity” builds upon the brand’s belief that hard work only gets you so far. The campaign includes a multi-athlete TV spot and short film series that brings to life authentic stories of 15 female athletes around the globe who use creativity to defy conventions, reinvent routine, create their own path and inspire others to make a difference in sport.

 

Karlie Kloss’ film highlights how she uses her imagination to make a difference in the world while Candace Parker shows how she uses creativity to shape her style of play and elevate her game. Dancer and fitness influencer Ally Love inspires women to unleash their own creativity daily from her motivational spin classes to charging up an arena as host of the Brooklyn Nets. Ruqsana Begum is a British and European Kick-Boxing champion who blazed a trail for Muslim women to access sport. Running coach Jessie Zapo found a way to open her sport to a new generation of runners. USWNT Captain Becky Sauerbrunn uses her creativity in soccer to challenge her opponents on the field and win championships.

 

“Hard work is a given. We believe that athletes who tap into their creativity have a powerful edge,” said Lia Stierwalt, Senior Director of Global Brand Communications at adidas. “This new film series continues the ‘Here to Create’ conversation that we began in 2016 reinforcing the brand’s point of view that engaging an athlete’s imagination to unleash their creativity will take them further than their mind or body ever could.”

 

Follow the “Here to Create” conversation via #heretocreate on @adidas Twitter, Instagram and Facebook channels and view all films in the series via www.youtube.com/adidas, www.adidas.com/heretocreate.
 
 

 

 

Review Of The Movie Jolly LLB 2




Director : Subhash Kapoor

Cast : Akshay Kumar , Huma Qureshi , Saurabh Shukla , Sayani Gupta

Overview : Jolly LLb 2 is entertaining as well as hard hitting

Story Line : The story is set in Lucknow where Jagdishwar Mishra aka Jolly (Akshay Kumar), is a struggling lawyer who makes his living assisting a big time lawyer . also on the side he takes up small cases individually . His wife is Huma Qureshi who supports him totally in thick and thin .Jolly has a desire of having his own chamber and make his father proud . To fulfil his desire he takes up case of Hina (Sayani Gupta) , whose husband Iqbal has been killed by cop Suryveer Singh (Kumud Mistra)y in police encounter . But unfortunately Jollhim . y mess up the Hina’s Case leading her to commit suicide . This incident turns Jolly’s life as his conscience beats him . He  apologies and promises Iqbal’s Father that he will fight to get justice for Iqbal’s death . Jolly Takes up a legal battle against the cop Suryveer who has hired a top Lawyer Sachin Mathur (Annu Kapoor ) , The case is very complicated involving terriorism corruption and fake encounters  .Why was Iqbal killed ? Will Jolly be able to get justice ? What tough situations he has to face from Opposition is for the Audience to watch .

Script Review And Director Analysis : Subhash Kapoor who has given us Jolly LLb before has managed to gives us yet again a court room drama with a good plot . He has directed the movie quite well . The movie has many light moments escpecially by Judge Tripathy (Saurabh Shukla) , who was in Part 1 also . Dailogues are quiet quirky . The portrayal of Indian Judiciary and how things progress in lower courts is depicted quite aptly .Subhash Kapoor has succeeded in presenting a movie that have mix of light and funny moments simultaneously hits hard on how our Judicial System Functions as number of judges are too short compared to number of cases filed and thus it takes too long to get justice .

Performances : Akshay Kumar as Jolly shines in the movie . He fits in the role perfectly which initially played  a schemer and con Hina  to transforming into somebody who is determined to get justice for Hina and Iqbal
.
Saurabh Shukla is the best thing that can happen to this film . His performance is beyond any comparison . With great ease we see him do goofy things like dance to Gulaabo  and also resuming court till 3 am .

Sayani Gupta though has a cameo but she has managed to leave a strong impact .

Huma Qureshi as Akshay;s Wife Pushpa is alright in her role .

Kumud Mishra as the Alleged Cop has done a negative role for a change , but he has pulled off the role perfectly.

Final Words: Jolly LLB 2 is an interesting Court Room Drama that has both entertainment and hard hitting . There is not a single dull moment

Rating : 3.5*/5*

Monday, 6 February 2017

U Me Aur Ghar: India’s first web-based feature film by Web Talkies

 
 
Web Talkies, the  fastest growing digital home entertainment brand in the country, is at the forefront of bringing art and innovation back to the commercial online entertainment space. Bidding adieu to the conventional medium of watching cinema, Web Talkies is on the verge of creating entertainment history by launching India’s first web-based feature film U Me Aur Ghar. The film revolves around a couple who is looking to buy a house in Mumbai. Along the way, they realize that a house hunt is more than just timely EMIs and romantic ideals. The film can be easily viewed on platforms such as YouTube, Hungama, and Web Talkies itself.
 
Releasing on the 10th Feb 2017, the film features, actors Omkar Kapoor of Pyar Ka Punchnama 2 fame, who is seen playing the role of Mittu aka Mithilesh, and Simran Kaur Mundi from the film  Kis Kisko Pyar Karoon?, with her character known as Chitti aka Chitranshi Mazumdar. U Me Aur Ghar will be of a duration of 1 hour  30 minutes.

Omkar Kapoor, whose first film Pyar ka Punchnama 2 did extremely well at the box-office, reminisced about his experience of working with the cast and crew. He said, “The unit at Web Talkies is extremely talented and it was a pleasure working with such a creative and diligent team. U Me Aur Ghar is probably one of the most hilarious and significant films of this generation, and I am overjoyed to be a part of it. The fact that it’s India’s first web-based feature film makes the experience all the more exhilarating.”

Simran Kaur Mundi, the promising new actress on the block who has impressed everyone with her talent said, “It is always exciting to be a part of something which can potentially be the first step towards bringing a massive change in entertainment consumption patterns of the entire country. The movie depicts the true experiences of numerous couples in Mumbai and the whole modern-day relationship story to the T. We hope audiences will relate to the film and support the great work Web Talkies is doing.”

Commenting on the film, Umesh Ghadge, Chief Creative Officer of Web Talkies, said, “From the days of Do Deewane sheher mein, aabudana dhundte hain from the film Gharonda, the theme of a couple searching for their very own abode in the midst of a bustling city has been explored time and again. With U Me Aur Ghar, we are revisiting this theme to see how modern-day dynamics affect the relationship between a couple and how the house represents a physical manifestation of their love for each other. Full of love, laughter, and relatable situations, the film is bound to be a hit with new-age viewers.”
  
The concept of a web-based feature film has not been previously attempted in the Indian entertainment industry. Commenting on what propelled Web Talkies to go the digital way with U Me Aur Ghar, Web Talkies Chairman and Managing Director Virendra Shahaney said, “Moving over from silver screens and
​ 
TV screens, the digital screen is undoubtedly the new platform for the visual medium. As a result, we at Web Talkies felt that it was high time the Indian web got its very own feature-length film. The film caters to modern-day youth in big cities and the different insecurities and aspects of their lives. Hence, it seemed only feasible and logical to launch U Me Aur Ghar on the web as it is the most popular way for the 18-35 age group to access their preferred forms of entertainment.  In an attempt to bring cinema to the comfort of one’s home, Web Talkies has enhanced its business while generating more audiences for the film, resulting in a win-win situation for all.”


U Me Aur Ghar,  with its stellar cast, great content and a generous sprinkling of humour, promises to be one-of the most anticipated films this year that will surely enhance the reputation the web platform has generated as the ultimate destination for new-age audiences.
 
 
 

Lauren Gottlieb the brand ambassador of Mevolife endorses the simplest all-in-one health & fitness app

 
 
Recently MevoLife a true all round fitness system that boosts your health and lifestyle, announced the launch of its merchandise and fitness app - MevoLife today by Lauren Gottlieb, Bollywood actress, dance and fitness Diva.
 
MevoLife is launching the first edition of their exclusive fitness bands - MevoFit Drive. The band can be easily connected via blue tooth and offers amazing features like tracking steps, calories, distance & active minutes. Along with this the band also inhibits, multi-sport modes with reminders & alerts for social accounts and sedentary motion. The band is light weight, skin friendly, splash proof and scratch tolerant.
 
Being an avid fitness follower myself, I started trying various apps available and found some of them quite interesting & had started using them actively. But after sometime I came to a point of fatigue having to deal with over five apps simply to maintain my needs from available features. This got me thinking which helped create my own fitness app – MevoLife.  The only intend behind the app was to build a 360 degree solution for all the people looking for fitness with amazing features like  calorie tracker with nutrition facts of more than 5 lakh food items, workout plans, meal recommendations, fitness challenges, 500+ healthy recipes. Additionally this is the first fitness app that has REWARDS as an inbuilt feature which can be earned for each activity you use in the app. Now we have over 100,000 lakh users in 4 months and has a consistent 4.6 rating on google playstore”, commented Khyati Mahajan, Founder & CEO, Mevolife.
 
“MevoLife spreads the importance of healthy living and taking the right steps towards absolute fitness because 'ignorance isn't a bliss' when it comes to your personal well-being & health. It's also a platform for you to explore your true potential. I am glad to be a part of Mevolife which is working towards the benefit of people’s health and fitness.added Lauren Gottlieb, Bollywood actress, dance and fitness Diva.
 
Kirat Damani, ex Ranji Trophy player who has been actively using MevoFit shared his wonderful personal experiences about the app.       
 
The winners of the app got a chance to interact and were felicitated by Lauren Gottlieb. 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
 Don't feel overwhelmed by all the health info that is out there, simply download MEVO-Weight Loss& Fitness to get the right coaching & support that you need!