LAUNCH OF EVARA PLATINIUM BLESSINGS

EVARA Platinum Blessings for the modern Bride and Groom unveiled in Mumbai

The Platinum Evara campaign stars, Amrita Puri and Smaran Sahu showcase the elegant range of jewellery

 

Mumbai, 9^th December, 2014: Platinum Guild International (India) today introduced EVARA Platinum Blessings the much awaited foray of platinum in the bridal jewellery segment in the style capital of India Mumbai. Introduced with an exquisite range of jewellery for men and women, EVARA Platinum Blessings taps into the massive growth potential of the bridal jewellery market to offer an opportunity for dual gifting for the modern bride and the groom from the parents, in-laws or from the elders in the family, who wish to bless the couple.

 

Showcasing the Platinum Evara range of jewellery in all its splendour, were the stars of the EVARA Platinum Blessings campaign; actress Amrita Puri and fashion model Smaran Sahu. At the launch, Vaishali Banerjee, Country Manager India, Platinum Guild International and Michael Foley, Jewellery & Product Designer, Foley Designs elaborated on the concept and the emotion behind EVARA Platinum Blessings.

 

Built on platinum heritage and infused with cultural relevance integral to Indian weddings the name EVARA is rooted in Sanskrit and stands for blessings and carries with it the platinum promise of everlasting love. Love is at the heart of every Platinum Evara design as each piece has a ‘Platinum Bond’ that holds multiple strands of platinum together, symbolic of a coming together to create a beautiful new relationship.

 

Vaishali Banerjee, Country Manager India, Platinum Guild International said, “We have seen phenomenal success of the platinum programmes till date and how well it has resonated with young India, making platinum a must-have in their wardrobe. So we step forward and embark on a new journey to create and build another platinum milestone with EVARA Platinum Blessings, a blessing of everlasting love from the parents to the bridal couple at the wedding.”

 

She further added, “Platinum bridal is not about traditional wedding day jewellery. Platinum is about emotions and expressions of love and it was very important to stay true to platinum and form a differentiated position in the bridal jewellery segment, which is highly cluttered and traditional. So in a space that is so social and outward, with emphasis on display of wealth and status, platinum had to define a place that is personal, special and emotional. Hence the creation of EVARA Platinum Blessings, a space unique to platinum and most definitely in the wedding domain. And because blessings are always everlasting and all about love.”

Michael Foley, Jewellery & Product Designer, Foley Designs said, “Platinum Evara brings a contemporary expression to ornamentation with a sense of sophistication. The first challenge of taking platinum into bridal wear was to filter several design directions to create a universal concept that stays unique to platinum and its core essence. The journey began with building design concepts depicting the symbolic essence of everlasting bonds. The platinum bond, a soft contoured design form, did seem to converge from a series of evolutionary refinements, making it versatile to women’s and men’s jewellery. The intent of every piece in Evara is to symbolically create a bond representing the convergence of two families and subsequently building new relationships. The strands are versatile elements that could take any form such as ropes, links, chains all depicting the confluence of families.”

Speaking on Evara, Actress Amrita Puri said, “I think Platinum Evara is a great way for parents to bless a newly married couple with everlasting love. I love this Platinum Bond, as it signifies the coming together of 2 families. What I like about the Platinum EVARA is that it has been designed for me.  It can be worn beyond just the wedding occasions. I can team it up with almost anything in my wardrobe be it Indian, Western or Formal. But what is even more special is that every time I would wear this, I would be carrying with me my parents love and blessings. I think I would be very touched if my parents gifted me Platinum EVARA when I decide to get married.”

 

Smaran Sahu from the Platinum EVARA campaign added, “The blessings of parents are very significant during any marriage and I think Platinum EVARA is a modern way for parents to express this thought. Personally I don’t wear a lot of jewellery, but when I saw EVARA, I immediately took to the designs. It’s minimal, elegant and my personal favourite is the Platinum EVARA Chain it’s very versatile and something I could wear every day.”

 

Platinum Evara jewellery has been designed keeping in mind that it can be worn beyond just the wedding occasions. So post marriage, right from a promotion or a new venture to a baby shower or an anniversary and so on, key milestones are designed with blessings and made of precious platinum. The concept of Platinum Evara will be promoted through a robust 360-degree campaign to inspire an emotional connect for platinum wedding jewellery. This will be supported by a strong trade programme that will deliver a superior consumer experience in-store with dedicated branded Platinum Evara zones.

Price Range:

·         Necklace Earring Set: Starting from INR 400,000 – 500,000

·         Bangles / Bracelets: Starting from INR 125,000 – 150,000

·          Men’s Chains & Bracelets: Starting from INR 125,000 – 180,000

*Price subject to vary depending on the daily metal rate, metal weight and diamond content.

 

Availability: Leading platinum authorised retailers across India such as ORRA, Waman Hari Pethe, Popley Jewellers, Chintamani, Manubhai, Joyalukkas, Malabar Gold & Diamonds, Senco Gold & Diamonds amongst others.

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.

About Platinum Guild International: Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has been providing support to the world's major jewellery markets for over 35 years. The India office was set up in September 2000 and runs a comprehensive marketing programme to build desire for platinum jewellery. Also provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.

 

ACTION JACKSON FILM REVIEW

Action jackson and Action jai kishan

As mentioned above action jackson from bangkok and action jai kishan u can say from mumbai , . confused ? /Well  prabhudeva  is repitetily tryimg to bring south action on  bollywood and also trying to bring out salman khan from ajay devgan . the movie has gone terribly wrong , from high end s, the , streets of bangkok to pune and mumbai streeets all no sense fighting by action jackson in bangkok and in mumbai streets by action jai kishan . whole movie is going hay wire , with ajay devgan the jackson one being a right hand of big bangkok gangster , whose sister falls in love with him and played by manasvi mamgai , but ajay rejects her as his love interest is yami gautam , , on learning this the sister of the gangster says that she wants ajay by hookor crook ,for this she even gets yami gautam almost killed , who is pregnant with a baby , the stupidness of this is that inspite of beaten up how come yami is alive and the child is safe , its utter non sense , ajay brings her to mumbai for surgery , there he meets action jaikishan , ajay devgan no 2 , he tells him his story and pleads him to go to bangok in his place for 10 days so he can get his wife operated and then return ,all action drama takes place , ajay no 2 love interest is sonakshi sinha , where in how they meet there is a very bizzare way in how they meet , sonakshi is one unlucky girl , whose luck always fails her evrwhr with freinds or personal , but suddenly bumping into ajay no 2 in a mall trying an underwear eeks and sonakshi bangs into his changing room seeing him not wearing one , once she does that she feels that her luck has suddenly changed as she gets lucky voucher from the same mall , from that onwards she keeeps chasing him for his luckto hv a peek a boo , utter rubbhish , , will all the action and and interchanging of 2 ajays will the gangster and his sister win or ...


 The action and choreography is good , but direction and screenplay is terrible , some funny moments are there but the story line is zero , Ajay devgan is good but singham is the role which is perfect for him , but getting into salman khans shoes is not his forte , salman has his own very personality to carry off such roles .

dont forget to take vicks action 500 to watch this action jackson .
my verdict is 2 *

UNGLI MOVIE REVIEW

Ungli  - as we all know the famous saying that agar ghee seedi ungli se nahi nikalta hai toh ungli teedi karni padti hai but this movie gives us a a third perspective  that agar ghee seedi aur tedi dono se nahi nikalta hai toh middle ka raasta have to be taken . This movie does exactly that  when the police and law order dept whose aim is to protect people when they are only corrupt then what should the common person do .

The story revoles around team of four persons headed by randeep hooda , followed by kangana ranaut , angad bedi , etc and one other person brother of kangana arunouday singh , who is half dead person and base for formation of ungli gang . , the gang is born on the day when arunouday singh  gets injured while protecting a senior citizen from team of 3 spoilt brats one of them been the son of fixer of mumbai police department , whe n the police refuses to write an fir against the brats , these four persons takes up the responsibility of taking action under cover against corruption invovling in various dept of govt , rto etc etc . they become heroes of the mango people but criminals in the eye of police and law and order dept , this case is submitted to sanjay dutt an honest police officer to unveil the identity of the ungli gang and bring them in front , in this he takes help from imraan hashmi son of his co parthner in police force ,emraan who is a happy go lucky guy least interested in police work but due to favours done by sanjay dutt he agrees to help him in crackung the case , he thinks of ways in getting into the gang by doing such actions as done by them he enters the gang but slowly he becomes freinds with all of them , on the other hand sanjay dutt is asked to bribe the fixer handsome amount of money to get a good posting at good police station , he then plans with ungli gang and imraan hashmi to face of all the corrupt officer in law dept right from commissioner to various levels and the fixer and his son to ,, will the unli gang and sanjay dutt will be able to get justice done and put ebd to corrupyion that is fro you to watch .

the drirection by rensil d 'silva is average , the movie looks like we are watching episodes of crime patrol ,savdhan india etc on big screen , the movie edition is poor , music is also average , fun song by imraan and shraddha kapoor gives refreshment to all in all snoring plot , the movie is totally minus entertainment , . emraan hashmi obvoiuslystarts off with his image of a chain kisser , overalll it is a once watch movie , with the age old formula of fight against corruption .

my verdict is 3*  ,

Production banner : Dharma Production

 Director : Rensil D'Silva

Cast  ; Emraan Hashmi
           Randeep Hooda
           Kangana Ranaut
           Sanjay Dutt
           Angad Bedi
           Neha Dhupia
           Neil Bhoopalam








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HAPPY ENDING MOVIE REVIEW

HAPPY ENDING OH YA TWISTY ENDING PRODUCER : ILLUMINATY FILMS CAST : SAIF ALI KHAN , ILLEANA D'CRUZ, KALKI KOECHLIN AND RANVEER SHOREY HAPPY ENDING WE ALL EXPECT AN HAPPY ENDING FROM ALL LOVE STORIES BUR THIS MOVIE IS ALL ABOUT SOMETHING DIFFERENT , IT GIVES A MORAL THAT ONE SHOULD NOT RUSH IN WHEN IN LOVE TO REACH THE DESTINATION OF MARRIAGE BUT LIVE LIFE EACH DAY IN LOVE AS IT COMES . IMAGINE A DASH FULLOF SALAAM NAMASTE , A PINCH OF COCTAIL AND KAL AAJ AUR KAL , THIS MOVIE IS KIND OF A MIX OF ALL 3 MOVIES , THE HERO OF THE MOVIE SAIF ALI KHAN AS USUAL PLAYS THE CHARSCTER OF THE GUY WHO IS A FLIRT BUT WHEN IT COMES TO COMMITMENT HE GOES TAY TAY PHIS , HE IS A WRITER WITH ONE BOOK FAME ONLY ,ENJOYS HIS SUCESS TO THE FULLEST GIRLS AND PARTYING , NIGHT CLUBS ETC ETC , BUT AT ONE POINT OF TIME HE GETS TOTALLY BANKRUPT , AT THIS POINT HE MEETS GOVINDA , A PRODUCER CUM ACTOR FROM BOLLYWOOD WHO FLIES ALL THE WAY TO L.A IN SEARCH OF AN ORIGINAL SCRIPT FOR MASALA MOVIE AND SCRIPT WRITER , BOTH OF THEM MEET AND SAIF STARTS WORKING ON SCRIPT , IN THE MEANWHILE ENTERS ILEANA A NEW , YOUNG BUDDING WRITER REPLACING OUR HERO ON THE WALL OF FAME , SHE HAS WRITTEN A ROMANTIC NOVEL BUT SHE HERSELF IS TOTALLY OPPOSITE IN REAL , SAIF MEETS HER TO KNOW HOW SHE DOES THAT , HE GETS INSPIRATION FROM HER TO WRITE HIS SCRIPT , BUT LO HE ACTUALLY DOES FALL IN LOVE WITH HER , BUT THIS TIME THE GIRL REJECTS HIM AND GOES AWAY . WILL HE BE ABLE TO GET HER BACK AND MAKE HER SAY THOSE 3 MAGICAL WORDS OR SMTHNG OPP HAPPENS THATS FOR YOU TO WATCH , ALSO WHETHER HE IS ABLE TO WRITE THE SCRIPT , THE MOVIE HAS SOME COMIC MOMENTS , BY GOVINDA WHICH IS REFRESHING , ALSO THERE ARE FUNNY MOMENTS WITH LONG LIST OF GIRLFRIENDS THAT INCLUDE KAREENA KAPOOR , KALKI AND PREITY ZINTA , OVERALL PERFORMANCES BY SAIF AND GOVINDA MAKES US TO LAUGH AND ENJOY LIFE , CINEMATOGRAPHY IS GOOD , OF L .A AND SAN FRANCISCO. ITS A ONE TIME WATCH , BUT ENJOYABLE MOVIE 3***

Happy new year game sucess party photo

Ra

HAPPY NEW YEAR GAME SUCESS

Eksees Topon Ki Salami

Eksee topon ki salami is truly up to the mark . Its the story of a mango persons that is aam aadmi ki khaas kahani. The story revolves around anupam kher who is a common worker of bmc , , who has worked his whole life in bmc dept totally as a wafadar banda , . He has 2 sons who are totally not in sync with their fathers pirnciples , the younger son played by dibyendu is a party worker for cheif minister and he totally into politics . Anupam kher who dies not get any respect his whole working carreer which he deserves , infact on the day of his retirement he is humilated and allegations comes on him that he is a theif . This blow anupam cannot take he reaches his death bed , on his death bed he demands his sons that his last wish is that he wants a eksees topon ki salaami on his funeral , the younger son promises that he will get his fathers wish fulfill and his lost dignity too . on the other hand the cheif minister also suffers from heart attack due to scams and games by his kin neha dhupia , dibyendu takes advantage of this situation ND WITH THE HELP OF HIS FIANCEE played by aditi sharma who happens to be the personal staff of the cheif minister . . Dibyendu makes a plan to change body of the cheif minister with his fathers so that when he is cremated he will get eksees topon ki salami . amd his fathers last wish will be fulfilled . Will dibyendu be able to get his fathers honour back and his soul will be left in peace is for you to watch . The story has a moral that every person who is honest desearves respect irrespective whether he is a politician or a common man . My verdict is 3.5 stars . Such movies are required in todays politicalscenario . Jai Hind
Produced by Nautanki Films Directed by Anuradha Prasad Star Cast : Anupam Kher , Dibyendu Sharma , Aditi Sharma.

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ang' Collection with Hrithik Roshan & Katrina Kaif THE EXCLUSIVE FASHION PARTNER OF BOLLYWOOD's HOTTEST FILM OF THE YEAR 'BANG BANG!' STARRING HRITHIK ROSHAN AND KATRINA KAIF Sport the looks of Hrithik Roshan & Katrina Kaif with the launch of Bang Bang movie inspired Pantaloons Limited Edition Collection Mumbai, 20th September 2014: Pantaloons, India's leading fashion and lifestyle retail format, the exclusive fashion partner of Bang Bang movie that releases on October 2, launched their latest limited edition collection inspired by the highly anticipated Bollywood movie. The launch saw the city’s top models sporting the Bang-Bang Inspired Limited Edition Pantaloons Collection. Hrithik Roshan and Katrina Kaif, also graced the event by their presence. The Bang-Bang line, filled with dynamism and energy, translates the style statement of the characters played by the iconic pair in the movie. The men’s line  inspired by Bang Bang has sleeveless t-shirts, burn outs and Aztec prints dominating the collection, camo denims are the shining stars of the denim range. This limited edition range will be available in over 60 variants in menswear. The woman’s Bang Bang collection is a mix of party and bling with palazzos and dresses being the highlights. The collection features a lot of lace and embellishments. The women's range is available across 30 options and 25 unique designs and styles. Commenting on the occasion, Mr. Shital Mehta, CEO, Pantaloons Fashion & Retail Ltd. said, “Pantaloons has stayed true to its mantra - In Love with Life, In Love with Fashion. Bollywood  being the single largest inspiration when it comes to the fashion-aspirations, our association with Bang-Bang as a fashion partner reinforces our commitment to provide our customers with the latest fashion-trends and styles. The Bang- Bang  inspired line is a limited edition collection available across Pantaloons stores. This exclusive range features newly introduced brands such as Candies and SF Jeans. Candies from New York, is for young ladies who like to flaunt their style whereas SF Jeans (San Frisco Jeans Co.) offers the latest edgy attitude in jeans wear for young men and women.” Bang Bang, the most awaited action romantic film of 2014, is directed by Siddharth Anand and produced by Fox Star Studios. The film is scheduled to release worldwide on October 2, 2014 in three different languages Hindi, Tamil and Telugu. According to Shikha Kapur, Fox Star Studios, "Style and fashion is an inherent part of Bang Bang. The look is of urban sophistication and class, and the lead characters exude a sense of style that is both fashion-forward and aspirational. We are delighted that Pantaloons, as the exclusive fashion partner of the film, has managed to translate the same energy and style in their Bang Bang collection, and created a line which is trendy and dynamic. We hope that through this collection, we take fans a step closer to their favourite stars and reach out to them in ways that extend beyond just the film." Pantaloons, a brand that spells comfort and style that is combined with unique 'freshness', truly proves that they house an exciting, holistic and fashion forward collection. Apart from this exclusive line, it covers a gamut of ready-to-wear western and ethnic apparel for men, women and kids, in addition to accessories and exotic fragrances. The Brand enjoys a strong national presence in 85 exclusive stores across 41 cities. The Limited Edition Bang-Bang inspired collection starts from Rs. 699/- available in SF Jeans, RIG and Ajile and Candies. About Pantaloons Fashion & Retail Ltd.: Pantaloons Fashion & Retail Ltd. is a subsidiary of Aditya Birla Nuvo Ltd. Aditya Birla Nuvo is a USD 4.75 billion conglomerate operating in the services and the manufacturing sectors, where it commands a leadership position. Its service sector businesses include Financial Services (Life Insurance, Asset Management, NBFC, Private Equity, Broking, Wealth Management and general insurance advisory), Fashion & Lifestyle (Branded apparels & Textiles), Telecom, and IT-ITeS. Its manufacturing businesses comprise of the Agri, Rayon and Insulators businesses. Aditya Birla Nuvo is part of the Aditya Birla Group, a USD 40 billion Indian multinational. The Group operates in 36 countries across the globe, is anchored by an extraordinary force of over 136,000 employees belonging to 42 nationalities and derives more than 50% of its revenue from its overseas operations Spotlighting today’s buoyant youth, Pantaloons, India’s most loved retail brand offers chic and trendy fashion to make every customer’s wardrobe fashionably updated. With a plethora of choices across exclusive brands, the design philosophy is par excellence giving way to innovative silhouettes and playful styles. The first Pantaloons store was launched in Kolkata in 1997. Over the years, the brand has undergone an evolution process to bring to life compelling trends and styles catering to every fashion needs across women, men and kids. Currently we are a chain of 85 fashion stores across 41 cities. -- --

Sonya Shaikh sonya.shaikh@mediamoments.in Recent photos Show details

September Offers

Sonya Shaikh sonya.shaikh@mediamoments.in

FINDING FANNY - FANNY   'O' FANNY

Finding Fanny , movie is a mix of  fun , love realisation on a road trip . The movie revolves around the search journey of the non existent fanny  .the backdrop and locales is set in beautiful and authentic goan tiny village , which is owned by dimple kapadia , the main protagonist is naseerudin shah who plays the character of ferdi , the head postmaster of the village , its his unsuccessful love strry , one day out of the blue a letter comes at  the door of ferdi , the letter that he had written to the love of his life proposing her , which came back to him after 46 years , he shares his grief with deepika pudkone his young friend and widowed daughter in law of dimple , ,deepika on hearing his story decides that she wants to find fanny for ferdy , so that his love gets its destination , somehow she finds means and way to find fanny , she somehow manages to get pankaj kapoor who is playing character of a renowed painter and who has come to this village to gets his last inspiration for creating master piece which he finds in dimple somewhat knowing this deepika convince him for this road journey , now the driver is arjun kapoor a childhood friend of deepika , eho has returned to village after 6 years ,  somehow the five some get together and go on this road trip for finding fanny , on to the journey of this road trip many realisation of truth , breaking of ego and lost and found love brews between deepika and arjun , this journey gives the viewer of all emotions of human being , love , betrayal , realisation of truth and finally love which always remain even though people don't live but love does . Naseer udin shah is an exceptional artist , the cinematography of the movie is execellent , its a movie for the classes lover of arts and its artistry , the costume specially of dimple are as per the character , upto mark , homi adjania direction is excellent , the movie gives a fresh and green look , de stressing us with some funny moments too .

A must watch for people who wants to watch movie for freshness and art

My verdict is 3.5 stars for the movie

PLEASE NOTE THAT DONT MISS THE LAST SONG WHEN CREDENTIALS COME ITS A GOOD PUPPET SONG.
 

Film Review of Mary Kom

Mary Kom A Perfect Punch

Mary Kom is a movie of reallife boxing champion mary kom herself , Omung Kumar is debuting in direction with this movie , I must say that it is a very well directed movie , Priyanka chopra is totally aot for the role , for her totally muscular body and physique , Sports being the centre of the story where no father would promote his daughter getting into boxing , a girl wanting to be a boxer from her teenage days later is given a choice by her father to choose either him or boxing  ofcourse she chooses boxing the ring as her life , this is what makes her mary kom .being punched by her decisions her hard work finally pays and she makes india proud by being 3 times world champion . after the success , she falls in love with her long time friend and decides to get married , her coach gets very upset with her decision and tells her that her career as a boxer is over , but she being a fighter she sticks to her decision and gets married , making room for her family life and potrays she shuts behind all her trophies and medals and replace them with family snaps ,blessed with twin childs she is happy but somehow disappointed that her boxing has taken backstage seeing this her husband encourages her to go back to her boxing career , she again starts her practice but nopractice is perfect without that one perfect coach , she somehow manages to convince her previous coach , he than trains her vigorously which is potrayed in very brilliant manner , she again reaches great heights with some negative troubles from selection committee for which she has to give written apolgy but this doe not dampens her spirit and she reaches the finals of world champoioship in china , playing against the hard cored Germany boxer sasha , but lo at the last moment shegets the news that her son is hospitalised with fatal health issue and being operated ,this is a real moment of test for her strength , her , her persevance , what happens then is what u  need to see, whether she will be able to play the game and make herself and india proud or will this big blow affect her performance and let mary kom go away in dust is what u need to watch ,hats off to this story celebrsting the strength of indian woman . and proving that woman even after motherhood can stillbe strong and reach great heigts ,

A Must watch for all of Indians , celebrating the glory of indian woman and India A Great counry . My vERDICT IS 4 STARS

JAI HIND