ang' Collection with Hrithik Roshan & Katrina Kaif
Sport
the looks of Hrithik Roshan & Katrina Kaif with the launch of Bang
Bang movie inspired Pantaloons Limited Edition Collection
Mumbai, 20th September 2014:
Pantaloons, India's leading fashion and lifestyle retail format, the
exclusive fashion partner of Bang Bang movie that releases on October 2,
launched their latest limited edition collection inspired by the highly
anticipated Bollywood movie. The launch saw the city’s top models
sporting the Bang-Bang Inspired Limited Edition Pantaloons Collection.
Hrithik Roshan and Katrina Kaif, also graced the event by their
presence.
The
Bang-Bang line, filled with dynamism and energy, translates the style
statement of the characters played by the iconic pair in the movie. The
men’s line inspired by Bang Bang has sleeveless t-shirts, burn outs and
Aztec prints dominating the collection, camo denims are the shining
stars of the denim range. This limited edition range will be available
in over 60 variants in menswear.
The
woman’s Bang Bang collection is a mix of party and bling with palazzos
and dresses being the highlights. The collection features a lot of lace
and embellishments. The women's range is available across 30 options and
25 unique designs and styles.
Commenting on the occasion, Mr. Shital Mehta, CEO, Pantaloons Fashion & Retail Ltd. said, “Pantaloons
has stayed true to its mantra - In Love with Life, In Love with
Fashion. Bollywood being the single largest inspiration when it comes
to the fashion-aspirations, our association with Bang-Bang as a fashion
partner reinforces our commitment to provide our customers with the
latest fashion-trends and styles. The Bang- Bang inspired line is a
limited edition collection available across Pantaloons stores. This
exclusive range features newly introduced brands such as Candies and SF
Jeans. Candies from New York, is for young ladies who like to flaunt
their style whereas SF Jeans (San Frisco Jeans Co.) offers the latest edgy attitude in jeans wear for young men and women.”
Bang
Bang, the most awaited action romantic film of 2014, is directed by
Siddharth Anand and produced by Fox Star Studios. The film is scheduled
to release worldwide on October 2, 2014 in three different languages Hindi, Tamil and Telugu.
According to Shikha Kapur, Fox Star Studios, "Style
and fashion is an inherent part of Bang Bang. The look is of urban
sophistication and class, and the lead characters exude a sense of style
that is both fashion-forward and aspirational. We are delighted that
Pantaloons, as the exclusive fashion partner of the film, has managed to
translate the same energy and style in their Bang Bang collection, and
created a line which is trendy and dynamic. We hope that through this
collection, we take fans a step closer to their favourite stars and
reach out to them in ways that extend beyond just the film."
Pantaloons,
a brand that spells comfort and style that is combined with unique
'freshness', truly proves that they house an exciting, holistic and
fashion forward collection. Apart from this exclusive line, it covers a
gamut of ready-to-wear western and ethnic apparel for men, women and
kids, in addition to accessories and exotic fragrances. The Brand enjoys
a strong national presence in 85 exclusive stores across 41 cities.
The Limited Edition Bang-Bang inspired collection starts from Rs. 699/- available in SF Jeans, RIG and Ajile and Candies.
About Pantaloons Fashion & Retail Ltd.:
Pantaloons
Fashion & Retail Ltd. is a subsidiary of Aditya Birla Nuvo Ltd.
Aditya Birla Nuvo is a USD 4.75 billion conglomerate operating in the
services and the manufacturing sectors, where it commands a leadership
position. Its service sector businesses include Financial Services (Life
Insurance, Asset Management, NBFC, Private Equity, Broking, Wealth
Management and general insurance advisory), Fashion & Lifestyle
(Branded apparels & Textiles), Telecom, and IT-ITeS. Its
manufacturing businesses comprise of the Agri, Rayon and Insulators
businesses.
Aditya
Birla Nuvo is part of the Aditya Birla Group, a USD 40 billion Indian
multinational. The Group operates in 36 countries across the globe, is
anchored by an extraordinary force of over 136,000 employees belonging
to 42 nationalities and derives more than 50% of its revenue from its
overseas operations
Spotlighting
today’s buoyant youth, Pantaloons, India’s most loved retail brand
offers chic and trendy fashion to make every customer’s wardrobe
fashionably updated. With a plethora of choices across exclusive brands,
the design philosophy is par excellence giving way to innovative
silhouettes and playful styles.
The
first Pantaloons store was launched in Kolkata in 1997. Over the years,
the brand has undergone an evolution process to bring to life
compelling trends and styles catering to every fashion needs across
women, men and kids. Currently we are a chain of 85 fashion stores
across 41 cities.
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