Max, India’s largest value fashion brand, today unveiled its Festive Collection with the celebrated Bollywood actress Bhumi Pednekar. They also launched an exclusive festive offer –Sanjeev Kapoor’s Virasat Collection limited edition collection,making this festive season shopping experience a delight for the esteemed customers. Designed by India’s eminent Chef- Sanjeev Kapoor, the Virasat Collection is an ode to the opulence and the grandeur of India’s rich heritage. Exquisite coffee mugs and cups and saucer sets from the Virasat Collection were launched as a part of ‘Max Celebrates India’ festive collection and will be available across all leading Max Fashion stores in India.
“I am very excited to be associated with Max’s Fashion Festive collection launch that ensures that there are grand designs for the entire family available. Festive time is an emotional time for all of us and this collection by Max brings out just the best of this warm spirit. The modern shoppers demand latest fashion trends and Max brings a variety of festive wear to make everyone stand out this season. Said Bhumi Pednekar, talking about her association with Max.
Speaking on the launch, Mr. Vasanth Kumar, Executive Director, Max Fashion Indiasaid “We are excited to unveil ‘Max Celebrates India’ festive collection that showcases the beauty of India’s diverse and rich cultural heritage. We are also very happy to bring to our Max customersthe exclusive limited edition festive offer from Chef Sanjeev Kapoor’s Signature Virasat collection”.
Chef Sanjeev Kapoor said, “This festive season, I am happy to bring forth my exquisitely designed Virasat Collection with Max Fashion, as it offers a perfect platform to reach out to millions of festive shoppers. The brand Sanjeev Kapoor signifies ethnicity, which is being intrinsically weaved into its Virasat range of crockery through its intricate designs based on royal architecture synonymous to Jaipur’s heritage. Moreover, patrons can have the pleasure to discover and cook traditional Diwali delicacies with the Virasat recipe book, which contains a treasure of festive Indian recipes”.
Indian festivals are grand celebrations of our rich culture and heritage and to commemorate the festivities, Max Fashion offersexclusive limited edition offer from the Virasat Collection. Inspired by the Jharokhas (window) and leaf motifs in the Royal City Palace, Jaipur, the Virasat Collection features exquisite coffee mugs and cup and saucer sets designed by India’s renowned Chef, Sanjeev Kapoor. Max Fashion is exclusively offering its valuable customers a pair of Coffee Mugs on every purchase of Rs. 3499. For all purchase of Rs 6,999 and above, the festive shoppers at Max will receive the limited edition beautiful Virasat Collection set of 4 cups &saucers.
Also on this occasion when Sanjeev Kapoor was asked about his biopic ,He said: "A biopic on me is in talks. However, I feel I need to work more. I still have to achieve many things in life." Simultaneously when he was asked , Who would best portray him on the big screen? He Said
"There are so many good actors in Bollywood and anyone can portray my character. However, I wish my good friend and a very good actor Aamir Khan to play my character in the biopic," said Kapoor.
Also Bhumi Pednekar said that though she could not cook well , but she is a great fan of Sanjeev Kapoor's recipe . Sanjeev Kapoor has become a house hold name with his cookery channel Food Food . Chef
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