Royal Stag Barrel Select Large Short Films presents ‘Churri’

Royal Stag Barrel Select Large Short Films presents Mansi Jain’s short film ‘Churri’. Featuring Tisca Chopra, Anurag Kashyap and Surveen Chawla, Churri showcases a creative side of seeking revenge, cutting through the conventional ways of claiming what’s yours.

‘Churri’ features the story of a couple where the philandering husband has an affair outside of his marriage. The unconventional plot of the movie will create curiosity in the minds of the viewer when the wife confronts the mistress and an unusual and surprising twist transpires.

The director and writer is a young girl  Mansi Jainwho has very  well directed the movie. The movie has a pleasant take unlike previous tisca Chopra short movie chutney

Divya khosla kumar launches Bulbul Trailer at Jai Hind College Cultural event

Talaash is the brainchild of Bachelor of Management studies of Jai Hind College, Mumbai. It started off as a mere treasure hunt and has evolved to be one of the most sought after management festival in Mumbai. True to its name, it has served as a path of self-discovery for the students of BMS in Jai Hind College; realising their talents and achieving their dreams. With a glorious history spanning more than a decade, this year, the 18th yearof this awaited festival was just the best ever portrayal of talent, creativity and hard work.

The festival this year spanned over the course of four days, the 2nd of December consisting of skill based management events, on the 3^rd December itwitnessed an innovative Mafia themed Mumbai Treasure Hunt, on the 4^th December, the venue for the events was Phoenix Market City Kurla, where the Band and the Drama event took place and the 6^thDecember was the glamorous cultural day.

The Cultural Day was one of its kinds, with outstanding performances by colleges all over Mumbai. It was definitely a star-studded event. HèRMOSA Talaash had celebrities like Dino Morea, Divya Khosla Kumar, Ami Patel, Vinisha Jain (Curator – The Gentlemen’s Edition) 2016 Miss India Runners Up Pankhuri Gidwani, Mr. India International Dara Singh Khurana, Ayaz Ahmed, DJ J Man to name a few.

In accordance with this year's theme, 'Escape the Ordinary' the events were definitely an essential portrayal of unconventional. Few gems out of the exceptional array were Veni Vidi Vici, Jump Charades, Out if the Box, Russian Roulette, etc. If the names are any indication, the participant colleges sure were in for a ride.

Unfortunately, the students couldn't have their cultural day as planned on the 5th, due to the cyclone forecast; but Team Talaash pulled off and even better event on the 6th despite of all the hurdles that were thrown their way. Truly management students in very sense.

Dino Morea woed the crowd with his charming looks and dashing personality, he interacted with the contingent leaders of different colleges; on the other hand Divya Khosla Kumar pepped up the crowd with her quirky catchy lines from her movie ‘BULBUL’. The audience was astounded by the glamourous presence of 2016 Miss India Runners Up Ms. Pankhuri Gidwani, when she took to stage to show the students what a real diva walks like. There was an array of celebrity stylists and fashion bloggers like Ami Patel, Anchal Trivedi, etc. to name a few. The students wanted to create a judging panel for the fashion show where people from different arenas of the fashion industry come together under one roof and the students get to regard their work and also get inspired from them.

Mr. India International 2017, Darasing Khurana ‘s quoted, "I remember the times when I was a student of HR College and witnessed other students practising with enthusiasm and great deal of endurance for “TALAASH” fashion show -organised by Jai Hind College , on the college terrace. Today, I have been given the opportunity to witness ‘TALAASH’ fashion show as a judge. My mind was blown by the zest and creativity of the students and the only thing I would say to them is break a leg!"

And as this beautiful journey, an escapade to the Ordinary came to an end; HR College enthralled everybody with their performances and took the Winners trophy for Talaash 2017 as the Champions

Tata to be title sponsor of the Maharashtra Open

Honourable Chief Minister of Maharashtra Devendra Fadnavis on Wednesday announced Tata as title sponsor of the 1^st edition of Maharashtra Open here. The season opening ATP World Tour event in Maharashtra will be played at the Mhalunge Balewadi Stadium in Pune from January 1^st to 6^th 2018 and will be called as Tata Open Maharashtra 2018. The qualifiers will be played on December 30th & 31st, 2017 while the main draw starts from January 1st, 2018.

“I feel privileged to announce Tata as the title sponsor for Maharashtra Open. The Group has played a stellar role in upliftment of sports in the best of their capacities and their support to this ATP event organised in our state is a matter of great pride for us,” said the Chief Minister of Maharashtra.

“I would also like to extend my gratitude to Mr. Adar Poonawalla for coming on board as presenting sponsor and using sports as a platform to promote his Clean City Initiative, a very noble and one-of-its-kind cause for the city of Pune,” Fadnavis said.

The Honourable Chief Minister also unveiled the official Tata Open Maharashtra logo along with tournament officials including Praveen Singh Pardesi (IAS), Chairman, organizing committee, Banmali Agrawala, President, Infrastructure, Defense & Aerospace, Tata Sons, Pravin Darade, Secretary, organizing committee, Sanjay Khandare, Treasurer, organizing committee, Prashant Sutar, Tournament Director, Bharat Oza, MSLTA, President & Sunder Iyer, MSLTA, Hon. Sec.

We are pleased to announce that the Tata Open Maharashtra carries a prize money of US$550,000. The winner will take home US$80,000,” said Sanjay Khandare, Treasurer, organizing committee.  

Tennis fans can herald 2018 watching four top-50 players in world No. 6 Marin Cilic (Croatia), world No. 14 Kevin Anderson (South Africa), world No. 20 Roberto Bautista Agut (Spain) and world No. 42 Robin Haase (Netherlands) among a slew of other top international stars

Suchitra Pillai, Manasi Scott, Manish Raisinghani and more attended the launch of the new outlet~ HITCHKI

After receiving an overwhelming response in Powai, HITCHKI opened its door in BKC on 3^rd December. The launch of HITCHKI BKC witnessed the presence of various well known faces from the B-Town like Suchitra Pillai, Manasi Scott, Manish Raisinghani, Rajiv Paul, Rakesh Paul, Vidya Malvade, Ramesh Sippy, Kiran Joneja, Amit Gaur, Reshma Bombaywala, Madhoo Shah, Nisha Jamvwal, Amy Billimoria, Paulomi Sanghvi, Pooja Banerjee, Lavina Tandon, Mitali Kakkar thus making the bash a glamorous affair.

Like its flagship outlet, HITCHKI BKC surely upholds the elements of nostalgia with its contemporary chic ambience, as well its food and bar offerings. The economically priced menu incorporates regional and traditional flavours from across India and offers classic favourites with a modern twist. In addition to this, the menu introduces appetising Asian and Deli specialities such as Pad Thai Noodles, Nasi Mi Goreng, Sticky Pork Ribs, Paneer Koliwada Burger, Pav Bhaji Burger and many more along with its signature dishes. Perfectly complementing these lip smacking delicacies, HITCHKI BKC has a unique drinks menu, featuring quirky concoctions like the Boondi Mojito, Swadeeka, I Hate Tears, Bhat Saab ki Cha and others, at pocket friendly prices.

 

 

With a chic diner ambience during the day that alters into a vibrant party spot at night, the outlet’s vibe is classic yet contemporary, thus making HITCHKI BKC the hippest party spot to watch out for in BKC.

 

 

Colours Infinity new show goes on floors

COLORS INFINITY kicks off shoot for its upcoming model hunt, Top Model India with stylish Judges  Lisa Hayden, Atul Kasbekar and Anaita Shroff, along with Mentor Shibani Dandekar. Here's a sneak peek into the show

Twinkle Khanna , Saurav Ganguly , P.Gopichand And Many Other Celebrities At Panel Discussion Held By Surf Excel

Today’s kids live in a highly competitive world where parents do everything in their ability to help them succeed in life. This constant striving for excellence is not just limited to academics but also includes a whole lot of other activities like dancing, sports, music etc. All of this leads to a pressure cooker type environment for kids where they start looking at failure as a constant judgement on their abilities. As a result of this, kids start fearing failure. The results of a recently conducted survey were quite telling and revealed that a staggering 67% of the kids feared the consequences of failure.

Parents today denounce failure, society stigmatizes failure and as a result, the kids dread failure. However, children fail as often (if not more) than they succeed. Coping with failure is a key life skill that kids need to build With this context in mind, Surf excel kicked off its #HaarkoHarao campaign to change the perspective on failure to a learning experience.

 

 To kickstart the same, Surf excel hosted a launch event with inspiring stories on defeating failure from Sourav Ganguly, former Indian cricketer and one of the most successful Indian captains and Pullela Gopichand, former badminton player turned India’s most successful badminton coach. The event also had Twinkle Khanna, film actress and now renowned author who spoke about her perspective on failure as a parent of two kids. The event also featured Mrs. Preeti Kumar, Headmistress Poddar School and Dr. Harish Shetty, one of India’s most renowned Psychiatrist in the field of child development.

 

 

This was followed by a panel discussion where the panelists brought in their diverse experiences to bring forth the current societal view on failure and what it means for kids as they grow up. The discussion also had some interesting thoughts on what we can do as parents and a society at large to change this current perspective on failure from a judgement on a kid’s abilities to an experience that kids learn from. The panelists vision of the future was a pressure free and happier environment for kids to grow up in.

 

Speaking on the occasion Twinkle Khanna Said that "SheFailed As An Actor After Spending eight Years in Bollywood I realised that I failed Spectacularly in Bollywood but though it is disheartening but it did not shattered me due to my upbringing that I realised that having failed at something doesn't make me a failure "

 

When I was in 12th grade I wanted to become a Chartered Accountant but since my parents were in entertainment they were keen that I  join in which I did "

 

“It (the failure) meant that I now had the opportunity to try and succeed at million other things. I moved on and here I am today. Life is like flying a kite. Sometimes you have to hold on tight, sometimes loose. Sometimes your kite can fly effortlessly and at other times no matter what you do, you cannot control it.

 

Saurav Ganguly and P.Gopichand also shared their experiences with failure and how they did overcome it

The key takeaways from the discussion were as follows:

§  We live in a society that places a heavy emphasis on performance and achievement, so parents have high expectations from their children. This in turn translates into a fear of failure with kids.

§  Failure is a critical step in the learning journey. When we look back as adults, a lot of our character defining moments come from failure. We understand this with the benefit of hindsight but at that time it is important to not give up.

§  Learning to cope with failure helps kids develop key life skills that they need as they grow up. These include resilience, grit or learning something new about themselves which eventually enable success.

§  As parents and as a society, we can all contribute to creating a better environment for kids to grow up in by changing our perspective on failure to a learning experience

§  There is no failure, only learning

 

A short social experiment conducted by Surf Excel on this campaign: https://www.youtube.com/watch?v=g4-BsyNLq1A    “I learn by falling, I learn by failing (#HaarkoHarao

 

 

Juhi Chawla sets pulses racing, reading from Jyotin Goel’s gripping new book, ‘Bheem - Destiny’s Warrior’

Juhi Chawla highlighted engrossing sections of Jyotin Goel’s new book, ‘Bheem - Destiny’s Warrior’ during a book launch cum book reading session held at Title Waves, Bandra. Several bibliophiles from the city came together to take part in the literary gathering. The actress read selected passages from the book, her dramatic rendering and the enthralling content immediately riveting listeners.

Officiating as moderator, actor/director Jugal Hansraj maintained the flow of the event and coordinated the post-reading question-and-answer session with smooth professionalism. Indian film director Ashim Samant, , Congress MP Priya Dutt and noted film critique Bhawna Somaaya, graced the event with their presence. Several questions relating to the uniqueness of the novel’s concept and its fascinating narrative came up, which Jyotin Goel and Juhi Chawla answered with incisiveness and humour.   

 

  

    

Commenting on the book Juhi said “I am a fan of Jyotin’s writing. I have begun reading ‘Bheem-Destiny’s Warrior’ and I’m glued to it! I just can't seem to put it down!”

 

Asked by the media  to comment on the ongoing controversy over the film Padmavati
Juhi said she wanted to keep the focus on the occasion, but just mentioned: “Yesterday, I met the Maharani of Jaipur and she was saying that no matter what has been written in the book, the power of film is such that people believe them as the ultimate truth. It stays in their mind forever, generation after generation.”
When Jyotin Goel who is a filmmaker himself was asked about Padmavati controversy said
 

“Threatening a filmmaker or an actor for a film is horrifying.

“One can oppose a film with another film, a speech with another speech, one can get into arguments but not violence. The moment violence starts, civilization ends.”
Wherein about the book when media asked him how did the concept of Bheem came about he said

 

“I was intrigued by the idea of using the epic hero Bheem as the protagonist of a thriller set in the modern era. From the excited stir the book is causing among readers, it is increasingly evident that I was right!” said Jyotin.

 

That many book lovers seemed to agree was obvious from the never-ending queues that formed for the post-event book signing by Jyotin Goel, Juhi Chawla and Jugal Hansraj.

 

 

Synoposis of the Book :

From the ancient battlefields of Lanka and Kurukshetra arises a deadly threat to the modern world. Only one man is bold enough to confront it – THE LEGENDARY WARRIOR BHEEM! As Mandodari, the queen of Lanka, watches the destruction of her golden kingdom, her fury erupts as a curse. Morphing into an incurable virus, the blight takes root in the vaanars and sets out on a destructive path through the centuries. Unknown to present-day humans, the seed of their total annihilation has already been sown. Ripping through the vortex of time, Bheemarrives in the twenty-first century to seek out the only four humans who, with their natural immunity, can help develop an antidote. However, his quest becomes a perilous race against time, for a sworn enemy from the past – Ashvatthama – has also journeyed to the present to prevent the cure from being found. Amid the glitter and chaos of modern India, an ancient war reaches its cataclysmic finale.

MTV & Royal Stag Barrel Select return with the 7th Season of the iconic show ‘MTV Unplugged’

Perfection only needs a stage and Royal Stag Barrel Select MTV Unplugged Season 7 is the perfect stage to feature India’s musical perfection. Having given the country some of the most magical raw renditions, Royal Stag Barrel Select MTV Unplugged is back with yet another mellifluous season, this time giving us an insight into the musical talents of musical maestros like Vishal Bhardwaj, Shankar Mahadevan, Farhan Akhtar, Papon, Monali Thakur and Armaan and Amal Malik. Serenading the audience with stripped back versions of songs from some of India’s biggest hitmakers, the greatest musical property will be coming back into full swing on our television screens on Saturday 9^th December at 8 PM only on MTV.

 

After garnering unparalleled success in its sixth season by raking in an overall reach of around 130 million viewers on social media platforms, the latest season of Royal Stag Barrel Select MTV Unplugged ensures to be nothing less than the best. This season is special in every sense as it brings together the popular musical families of our nation on one platform. Bringing back the good old days of Maachis, Vishal and Rekha Bhardwaj will give an unforgettable premiere to this season. Brother Armaan and Amaal Malik will give tribute to the yesteryear music composer and their grandfather Sardar Malik with Main Rahoon Ya Na Rahoon song. Bringing together three different generation of music will be the singing trio of Mahadevan family; Shankar Mahadevan, Siddharth Mahadevan and Shivan Mahadevan.

 

Launching the seventh season of MTV’s biggest musical property, Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18 said, “Year on year we have been surpassing audience expectations and surprising ourselves with each new season of Unplugged. The latest season features a unique and beautiful confluence of soul- stirring vocals and interesting musical arrangements, doing away with anything that distracts from what is pure. This year as well, the audience will be privy to a great line up of artists who will be transforming some of their biggest musical numbers to the unimaginable in a more vulnerable and intimate setting. It’s going to be fascinating to see artists like Vishal Bharadwaj, Shankar Mahadevan, Farhan, Papon, Monali and others going unplugged and recreating songs that people love so much.”

 

 

Talking about his fondness towards the show, Vishal Bhardwaj said; “MTV Unplugged is a platform where artists can display their musical talent and exhibit their potential to the fullest. In its last six seasons, the show has elevated the threshold of creativity that entails a unique mix of both mainstream as well as classical music. Both me and my wife, Rekha Bhardwaj, are ardent fans of the show and have followed every edition of it. I am delighted to perform at MTV Unplugged, more so as I collaborate with Rekha. I eagerly await and look forward to my participation in the show.”

 

A Question was put to Vishal Bhardwaj that there are many Tamil Melodious Songs which if he can translate to Hindi , He said that he will be working on converting it in Hindi .

 

 

 

Sharing his happiness on performing with his sons, Shankar Mahadevan said, “MTV Unplugged has a history of presenting artists, each of who have a different creative identity which is unique to themselves. This brings a distinctive charm to the show. I am glad that my son Siddharth Mahadevan was a part of its wonderful line up in the previous edition. I am happier to be performing with both my sons Siddharth and Shivam Mahadevan for this edition. Looking forward to work our magic and celebrate music as a splendid trio.”

 

 

Commenting on his debut on Unplugged, Farhan Akhtar said, “According to me, Music has an universal language which brings people together. Unplugged is one such platform that allows artist to perform the stripped down, bare-it-all, acoustic version of the biggest hits. I'm really looking forward to this one.”

 

 

Singing heartthrob Armaan Malik added, “MTV unplugged is an amazing platform which gives artists an opportunity put forth their creativity in a very interesting manner. I am extremely pleased and thrilled to be a part of MTV unplugged for the very first time. I’m sure the audiences will resonate with the beautiful unplugged arrangements of my songs, which they already love. Lastly, I await eagerly to perform with my brother, Amaal Mallik coz it’s not every day that you get a spectacular opportunity like this where the music in our family can shine bright for the world to see.”

 

 

Expressing her happiness on being part of the show, Monali Thakur said, “As music is an ever evolving work of art it requires platforms that can channel it in an accurate manner. I believe that MTV Unplugged ensures this occurs effortlessly thus providing the industry and audience with beautiful and unique musical creations. It gives me great joy to be a part of MTV Unplugged and be able to showcase a soulful take on some beautiful melodies.” 

 

 

Adding further Papon said, “MTV Unplugged is all about music in its purest form and coming from a folk background, raw music is really close to my heart. It is one such exceptional show that allows the artists to perform at their best on a common podium. I have performed for Unplugged earlier and I am very happy that I again got a chance to display my musical perspective on MTV Unplugged. I hope that this time also audience will appreciate and relish my music.”

 

 

Translating the vocals of the country’s greatest singers into an intimate setting, viewers will be witnessing legends, Vishal Bhardwaj and Shankar Mahadevan and fan favorites, Armaan Malik and Farhan Akhtar in their acoustic glory for the first ever time. Audience will be in for a musical treat as Shankar Mahadevan will be seen performing with his sons Siddharth and Shivam and Vishal Bhardwaj will rekindle magic with his wife, Rekha Bhardwaj. Apart from this, Monali Thakur, Papon, Amaal Malik, Shalmali Kholgade, Amit Mishra, Tushar, Shaswat Singh, Naakash, Nikita Gandhi, Ahen, Akhil Sachdeva, Sunny MR will be delivering stunning acoustic performances.

 

Get ready to experience heart-touching and soul stirring music with Royal Stag Barrel Select MTV Unplugged Season 7, every Saturday at 8 PM only on MTV!

 

watch a sneak peak of the upcoming season by clicking on the link

https://youtu.be/2Uo5bod_FjY

Sixth Edition of COLORS Pinkathon Mumbai to be held on December 17

Mumbai: The Sixth Edition of Colors Pinkathon Mumbai 2017 - Inspiring Partners Bajaj Electricals, India's biggest women's run to be held on Sunday, December 17, 2017 at R2, MMRDA Grounds, BKC. Online registrations for the multi-category run are open at www.pinkathon.in/mumbai for the V WashPlus3km, 5km &Tata Salt Lite 10km run and for the 21km distance drop a mail on [email protected]

Pinkathon - Empowering Indian Women, India's biggest women's run to encourage and promote fitness & health among women and create awareness for Breast Cancer, Bone health, Thyroid disorder and other issues relating to women's health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions.Super model, actor, Ultraman and Pinkathon founder Milind Soman formally announced the launch of the sixth edition of COLORS Pinkathon in Mumbai at a press conference held at Verbena, Lower Parel, Mumbai.

Committed to encourage progress of women and move forward in life, India's leading entertainment channel, Colorshas extended full partnership towards this cause by partaking in spreading the message of 'wellbeing of women' through this initiative.

As a part of the brand's association with Colors Pinkathon, Active Living Partner Tata Salt Lite also launched its #GoActive Campaign through two digital films. The campaign inspires every woman, irrespective of her societal and financial status, to commit to an active lifestyle and take up running.

A crusader for women empowerment, Raj Nayak, COO - Viacom18 said, "Initiatives like Pinkathon are a great way to boost the confidence of women and strengthen the belief that women can do wonders! COLORS Pinkathon not only works for the wellbeing of women but also encourages meaningful participation of women in all aspects of life. COLORS has always lauded the contribution of women in a big way, be it at workplace or through the content it showcases.

With such associations ween visage a better future for our women who nurture and shape us."

Expressing delight on the launch of the sixth edition of Colors Pinkathon Mumbai 2017 - Inspiring Partners Bajaj Electricals founder Milind Soman said,"We are very excited to bring COLORS Pinkathon to Mumbai once again for the sixth time. We are confident the city and its people will support us and help make this run a humongous success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society.

Empowerment is not a gift of society; it is a gift you give yourself."

The fitness icon further added, "Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn't happen enough due to various cultural reasons. We now organize Pinkathon in eight cities.

More than 8000 women run at each of these events at the VWash plus3km, 5km, Tata Salt Lite 10km and 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable."

Reema Sanghavi, Co-Founder Pinkathon &Managing Director, Maximus MICE & Media Solutions Pvt Ltd said, "Besides Mumbai, Pinkathon has already been held in various cities like Bangalore, Hyderabad, Kolkata, Delhi, Chennai, Guwahati and Pune in the year 2017. The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participated this year. This number is expected to grow in leaps and bounds in 2018 with Pinkathon expanding to more cities.

The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. We have introduced events to encourage running across the strata of the society and age groups as well as differently abled. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have also introduced the traditional attired cycle really and the Fearless Midnight Run."

Said Ms Devieka Bhojwani, Vice President, WCI "As you are aware Women's Cancer Initiative- Tata Memorial Hospital, has been working,for the past 14 years, since its inception in 2003, on creating awareness on the importance of early detection of women's cancers which could save many lives.I am more than delighted to be a part of the Pinkathon Initiative, to give visibility to this important issue, which affects so many women. Running is an activity that not only promotes well being but also raises immunity levels and improves health, and helps protect against diseases like cancer."

Colors Pinkathon in Mumbai has received huge response from corporate sponsors like Colors, Bajaj Electricals, TATA Salt Lite, V Wash Plus, Reebok, Apollo Foundation, Red FM, Bisleri. Bajaj Electricals will be planting 1000 trees to commemorate the 'Pinkathon going green' in Mumbai.

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Mickey Mehta ups fitness quotient through strategic alliance with Talwalkars

 

 

 

 

Global leading holistic health guru, wellness wizard & corporate life coach, Dr. Mickey Mehta, announced a strategic alliance with Talwalkars Better Value Fitness Limited (Talwalkars), one of Asia’s largest fitness companies. The two titans of fitness and wellness have partnered in a global endeavour to start a wellness revolution for human evolution. The agreement was signed by Dr. Mickey Mehta and Mr. Prashant Talwalkar, MD & CEO of Talwalkars at St. Regis Hotel, this afternoon.

 

With the health and fitness industry evolving, Mickey wants to bring a holistic offering to the fitness industry. This partnership helps consolidate his leadership position in the industry enabling him to make world-class holistic health and wellness offerings accessible to everyone across India and eventually across the globe. With Mickey Mehta’s branded workout programs, products, services, wellness intellectual properties and Talwalkar’s organizational strengths, infrastructure and national network, both brands complement each other and will collectively grow to reinvent fitness standards and thus get this world ‘Mickeymized!’

 

 

 

The visionary guru plans to revolutionize the usual gym workout, by transforming the mindsets from conventional fitness modalities to adopting ancient wellness wisdom & philosophies. Today Mickey has 15 wellness centersacross Mumbai propagating Mickey’s wellness programs. With Talwalkars’ industry leadership and national footprintof over 220 fitness centers, this partnership will leverage Talwalkar’s infrastructure to promote Mickey’s signature wellness offerings and branded IPs in India which will help him build a global brand footprint. Some of Mickey’s signature wellness offerings and branded IPsinclude wellness foods, nutraceuticals, fitness/sports merchandise and programs such as ‘Learn swimming in 24 hrs’, ‘Grow Tall with Mickey Mehta’, ‘Be stronger, Live longer- Age Reversal Program’ and most importantly Mickey’s ‘Eco-friendly Go Green Workouts-the first ever green work-out in the world amongst many others.Apart from this Mickey plans to strengthen his digital presence and launch Mickey Mehta 2.0across the world!

 

Speaking about the alliance, Dr. Mickey Mehta says, “I want to make wellness the religion No.1, and this partnership takes me one step closer to fulfilling that dream. This alliance represents the coming together of a fitness and wellness brand who share the same ideologies, values and vision tobring a holisticoffering to consumers in the health and wellness category. My partnership with Talwalkars gives me a national platform and is just the first step in building a global brand footprint.”

 

Prashant Talwalkar, MD and CEO of Talwalkars say, “We believe in Mickeys’ vision and want to create more value through wellness foods, nutraceuticals, merchandise, digital Mickey and Mickey’s IPs and services via the Talwalkars network. We are excited about this partnership, and believe the synergies this  will benefit not only our audiences in the markets we directly impact, but thousands of people pan India in our effort to make our nation live fitter, thus have healthier and happier souls walking this earth.” 

FITNESS MAXIMIZED, WELLNESS OPTIMIZED, UNIVERSE MICKEYMIZED!