Mumbai, 21st
March, 2017: At an elaborate French Rendezvous, L’Oréal Professionnel
unveils the 2017 hair colour trend ‘French Browns’ with Twinkle Khanna.
In her first campaign for L’Oréal Professionnel, the enchanting
ambassador launched exclusive looks that eluded shiny and coloured tresses
replicating the ultimate French Girl Hair. The modern, elegant and effortlessly
chic looks are inspired by the grandiose of France.
L’Oréal
Professionnel is the No 1 Professional salon brand in the World & in India.
Born in Paris, the capital of fashion and artistic inspiration, L’Oréal
Professionnel has always kept pace and rhythm in tune with the artistic
community - sustaining its position at the forefront of hair fashion!
Announcing the hair colour trend of 2017, L’Oréal Professionnel has created the
ultimate French Browns palette to unleash
the star in every woman!
Speaking at the launch,
Twinkle Khanna, L’Oréal Professionnel brand ambassador said,
“My relationship with
L’Oréal Professionnel goes way back to my first hair colour in the salon. I
admire its deep rooted connection to hair fashion and its commitment to
hairdressers. I’m thrilled to be
associated with this iconic brand as we together embark on new beauty adventures!”
“L’Oréal Professionnel is a
brand with Paris at its heart, which is always at the forefront of the latest
trends. Inspired by the quintessential French approach to beauty, I love my
bespoke French Brown colour that’s modern, understated, and yet effortlessly
chic!”
Further Twinkle Added that from the 3 looks that were created by l'oreal , she absolutely loved the bob cut hair look.
Sussan Verghese, General Manager, L’Oréal Professionnel, shared, “We at L’Oreal Professionnel
are glad to unveil the hair color trend of 2017 ‘French Browns’, which is
curated from what’s trending on runways and red carpets worldwide. Twinkle with
her contoured French brown hair looks effortlessly glamorous and makes for the
ultimate French girl.”
The event also saw the launch of new bond protective and strengthening
system, SMARTBOND, specifically
designed for hairdressers and used during all technical services such as hair
colour, pre-lighten, and straightening services.
L’Oréal
Professionnel is the No 1 Professional salon brand in the World & in India.
It truly elevates professional hair beauty every day by setting up new trends
and innovative products and empowering the hairdressers to unleash the star in
every woman!
Born
in Paris in 1909, L’Oréal Professionnel has always kept its pace and rhythm in
tune with the artistic community. Each season, the iconic brand celebrates hair
artistry with the latest trends in hair fashion. L’Oréal Professionnel has
partnered with some of the World’s most glamorous and connected women such as
actresses and IT girls. They are women with strong personalities who share the
same passion for trends and fashion, such as Eva Green, Alessandra Ambrosio, and,
now, Twinkle Khanna.
For
more than a century, education is still a crucial part of success for L’Oréal
Professionnel. From the company’s academies to in-salon and on-location
training, the company offers the professional salon community: technical
expertise, artistic inspiration, and business building skills. This brings
self-improvement to individuals and empowerment to salon staff.
Follow, Share
and Love L’Oréal Professionnel on social media. Stay connected at www.facebook.com/TheLorealProfessionnel, www.instagram.com/LorealProfIndia,
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