Anil
D. Ambani led Reliance Entertainment's pioneering movie platform, BIGFLIX, is
now a global personal blockbuster for Indians in India and audiences across the
world. Reliance Entertainment today announced the launch of BIGFLIX in a nine-language,
multilingual avatar for India and global markets. With
the re-launch, the country’s
first video-on-demand brand is back with a contemporary positioning and abigger
reach in and outside of India.
The
new BIGFLIX will have 2000 HD movies in nine Indian languages to start with,
including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri
and Bengali. The indigenously developed technology of BIGFLIX will deliver a
personalised theatre experience to users who can stream and download movies
advertisement-free, on any Internet-connected device including personal
computers, tablets, smartphones, smart TVs and game consoles.
BIGFLIX
technology will allow a multi-screen experience to users who will be able to
switch devices – smartphone to tablet to television and back – in the middle of a film. The same technology will also
allow a clean and smooth film experience.
Said Mr. Shibasish Sarkar, Chief Operating Officer,
Reliance Entertainment, “Indians are moving to digital
entertainment in a big way with consumption growing on daily basis. Notably,
BIGFLIX will fill in the void created by the decline of the home video market
by digitally delivering movies.”
With 3.9 million registrations, BIGFLIX is already amongst
the leading SVOD (Subscription Video On Demand) provider. It offers video
content in categories such as feature films, short films, devotional, and movie
trailers.
Mr. Amit Khanduja, CEO, Reliance Entertainment-Digital,
said, “Globally the demand for video content has risen steeply,
and the digital platform is witnessing a wider audience everywhere, including
India. BIGFLIX will provide high quality video content from some of the biggest
banners including Dharma, Disney, Viacom, Phantom, Telegu One and Rajshri,
among others.”
In its revamped avatar, BIGFLIX will also serve the latent
demand of the Indian expatriates across the world. With its multi lingual
library of 2000+ HD films, including latest films, BIGFLIX aims to put an end
to piracy and poor quality film viewing.
The sudscription charges are minimal of rs 50 per month , so get set go for non stop fun on the go
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