Berger Paints India Limited, the
second largest paint company in India announced a new ad campaign for the
launch of their Silk Glamor Luxury Emulsion paint.
The new ad campaign of Berger Paints features
Katrina Kaif telling the story of her home and how she nurtures the feeling of decorating
her home to make it picture perfect.The concept of a beautiful home and colourful
glamorous walls go hand in hand and help us to make the journey of our lives brighter.
The walls are not just a physical structure but they have soul in it to witness
all our memories and capture these precious moments.
The philosophy behind this new ad campaign is to create
a unique brand identity in the super premium interior emulsion category around
luxury & glamour. This campaign gives the viewers an imagery to find out the
reflection of ourselves in our individual homes. Houses are reflection of our
tastes and thus this campaign makes the consumer feel that ‘Silk Glamor’ is the
last word in the super premium category and therefore it should be the most
preferred choice. The product epitomizes luxury for the walls due to its ultra
smooth finish, supreme sheen and exotic colors. Formulated with 100% acrylic
binders to enhance scratch resistance, anti-fading pigments for those rich hues
and bio-resistant additives for enhanced durability, Berger Silk Glamor is the
treat of a lifetime for your walls.
Commenting on the concept, Mr. Sudhir
Nair, General Manager, Marketing, Berger Paints India Limited, says “The new
advertisement harps on the idea of giving a stylish makeover to the walls of
our home with new reflective technology, Silk Glamor. The idea of roping in Katrina
Kaif is to explain the beauty of the product to the customers and to accentuate
the Silk Glamor brand to higher levels.”
https://www.youtube.com/watch?
Making of the Film
https://www.youtube.com/watch?
Good information, Very nice. Thanks for the useful article.
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