Oriflame India, the leading Swedish direct selling beauty brand, has
always been committed towards sustainability. To create more awareness around
the brand’s strong legacy and ambition for the future, it has roped in National
Award-winning actress Kalki Koechlin as Oriflame’s brand ambassador to launch
the much-awaited campaign, “A Beautiful Change”. Through the campaign, the
brand aims to emphasize on the idea that everyone can make a beautiful change
in this world the way Oriflame is doing; by creating opportunities for people
along with manufacturing responsible products that do not harm the environment.
For the past 50 years, Oriflame has been a quintessential beauty
brand with its foundations in sustainable innovations and creations. From
creating opportunities for people to improve their lives to giving back to
local communities and nature, it has established its position as an
environment-friendly and sustainable company. Much of the brand’s vital
philosophies are reflected via its many social and environmental policies.
Oriflame aims to reduce carbon emissions by 50% by 2020. It has collaborated
with the RFA to source 100% of its paper and packaging requirements from
credible certified sources by 2020. Oriflame is also the first cosmetics
company purchasing GreenPalm credits for 100% palm oil usage. All these
initiatives push the brand closer to its goal of sustainability in bringing
about a beautiful change in the world.
Further, having established a global community comprising employees,
customers, and consultants, it has many truly inspiring and heart-warming
stories of progress, passion, and success. Oriflame provides an opportunity to
people, especially women, and empowers them to fulfill their dreams. With its
core beliefs of empowerment and sustainability, Kalki Koechlin is the perfect
choice for Oriflame to take its message further.
Commenting on the
sidelines, Mr. Sergei Kanashin, SVP and Head of South Asia & MD India at
Oriflame said
, “Being one of the fastest growing
cosmetic companies in the world, we
believe that beauty is beyond looks but it’s the way one acts. While our
products bring beauty and wellbeing into the lives of consumers, they are also
manufactured in a way that they don’t harm nature and the environment. We
welcome Kalki in the Oriflame family and we look forward to a fruitful
association with her .
On the event Kalki was happy with the association . Answering to media questions about beauty ,Kalki said that "Beauty is such a vast thing. We tend to look at beauty from a commercial angle. Uniqueness is another kind of beauty...What you stand out in, is what makes you beautiful.”
"I am always told I am an unconventional actor and I embrace that unconventionalness as that is what I am. Beauty is not just about external beauty but about honing your personality,"As Orilfame always aims to empower women . The Brand that launched its new campaign 'A Beautiful Change' and tend to make the brand sustainable . When Kalki was asked thequestion regarding what 'Beautiful Change Would she want in Society Kalki said that she believes that gender equality is still needed in the society, when it comes to sharing responsibilities at home.
"Today, we live in a society where there are jobs and education available to women but they still lack confidence as women go through the pressure of getting married. Certain laws are patriarchal.
"I think domestic responsibility too needs to be shared at home. You can't have women empowered in office but not at home. This balance is a big challenge," she said.
On the work front, Kalki will next be seen in Jia Aur Jia, alongside Richa Chadha and Ribbon.ssociation with her.”
For more information, log on to www.oriflame.co.in
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