BIRLA CELLULIOS LAUNCHES KANGANA RANUAT AS BRAND AMBASSADOR

BIRLA CELLULOSE LAUNCHES LIVA - THE NEW AGE FLUID FABRIC

KANGANA RANAUT ANNOUNCED BRAND AMBASSADOR AT A GRAND FLUID FASHION SHOWCASE TITLED “PANCHTATVA”

Mumbai, 27^th March 2015: Birla Cellulose, from Aditya Birla Group, unveiled their much awaited new age fabric brand, LIVA with their new stylish brand ambassador Kangana Ranaut and announced the launch of Liva Accredited Partner LAPF at JW Mariott, Mumbai with an exclusive fashion show.

LIVA is a new age fabric that is natural, fluid, and fashionable which infuses fluidity into the garment.

The evening saw a beautiful amalgamation of the five elements to bring out the essence of LIVA, in a fluid fashion showcase titled ‘Panchtatva’. James Ferreira, renowned for his subtle non-literal infusion of Indian elements, presented the LIVA Collection themed AIR, Puja Nayyar, known for her unique ideation towards experimentation in design, used EARTH as an element to showcase the expanse of the fabric LIVA, Narendra Kumar, well known for his structured silhouette and sharp tailoring, displayed the fluidity of the fabric, using WATER as the inspiration and Anita Dongre, who is known for her wide range -prêt to couture, traditional to contemporary, classic to avant-garde and desi to global, took inspiration from FIRE to bring alive the fiery fluidity of LIVA. The highlight of the showcase was show stopper Kangana Ranuat, walking the ramp in a gorgeous  LIVA creation.

Speaking from the venue, actress Kangana Ranaut said “When I saw the fabric I was really surprised at how flowy and fluid it was. It draped by body in just the right way, wasn’t too boxy or too tight. The fabric moved as I moved. I think it’s the kind of fabric that can go well with any clothing and occasion. Moreover, I personally feel that LIVA is going to play a very important role in the world of fashion. People always want something new; something exciting and I can see it happening with LIVA. The collections seen tonight are very much testament to the great potential the brand has for women’s wear. It feels great to be here tonight with the wonderful design team from LIVA, and of course, the absolutely brilliant designers who have show cased their collections”

Hosted by Mr K.K. Maheshwari, Managing Director - Grasim Industries and Group Director - Textiles, the evening sawleading fashion designers and industry stalwarts from textile and retail gather under one roof to experience the world of natural, fluid fashion. Seen in high fashion spirits were Wendell Rodricks,Puja Nayyar, James Ferriera, Jatin Kochhar, Anita Dongre and(more names to be added here please).

Speaking during the press-conference, Mr. K.K Maheshwari (Managing Director - Grasim Industries and Group Director - Textiles)  said, “Firstly, we needed to create a distinctive and relevant end-consumer promise. With years of experience and several intense rounds of understanding consumers, we have found one that we believe resonates strongly with their desires and beliefs. Not only does it fully satisfy them on the aspect of being a natural product, it also delights them on the distinctive aspect of the product which is its soft drape, or “fluidity”. I am delighted to announce that we are launching this product under the brand name “Liva” with the very simple but very meaningful and attractive proposition of “Natural Fluid Fashion.”

  

FARHAN AKHTAR NEW FACE FOR CODE BY LIFESTYLE

Mumbai, March 18, 2015:

Lifestyle International Pvt Ltd has announced that they have signed charismatic Bollywood Superstar, Farhan Akhtar as the Brand Ambassador for their contemporary menswear brand – Code by Lifestyle. Code by Lifestyle, with its wide range of offering in the formal and smart casual menswear space, appeals to the New Age Man who is ambitious, an achiever and always dresses sharp. With this association, Code by Lifestyle aims to further enhance its appeal amongst its target audience, most of whom see Farhan as an inspiration as he continues to redefine the boundaries of success with his creativity, stellar achievements and enigmatic persona.

At a highly stylish event in Mumbai, Farhan took centre stage along with Kabir Lumba, Managing Director – Lifestyle International Pvt Ltd to unveil the new campaign “Farhan Akhtar for Code by Lifestyle”. The new campaign captures the myriad facets of Farhan in the latest Spring Summer collection of the brand while highlighting the brand’s key philosophy ‘Live by your Code’ that is perfectly embodied by Farhan. This new brand campaign will be rolled out across outdoors, print, digital and in-store this March.

Commenting about the association, Mr. Kabir Lumba, Managing Director, Lifestyle International Pvt. Ltd. said, “Code by Lifestyle has emerged as the most preferred smart dressing brand targeted at the new age man who has a keen sense of style and always dresses sharp. Farhan wholly symbolises the Code Man with his effortless style, confidence and versatility. A source of inspiration for many, Farhan’s achievements as a multi-talented star coupled with his inspiring persona make him the ultimate style icon. We are happy to have him as our brand ambassador.”

Farhan Akhtar added, “I really like the collection Code has. The apparels are both trendy and stylish. It’s great to be representing the brand.”

Code by Lifestyle consists of sophisticated formal wear and vibrant casual ensembles that fulfil the fashion needs of smart, urban male in the 22-35 years age group. The latest range has been crafted keeping global trends in mind and offers stylish looks in formal and casual wear. Code Formals boast of elegant cuts in a rich palette of blues, pepper greens and coral pinks juxtaposed with neutral khakhis and greys in the finest of fabrics such as cottons and linens.  Code Casuals comprises of a sunny range of blazers, shirts, trousers and T-shirts  in sporty stripes, romantic pastels and stylish prints. Daffodil yellow, indigo and salmon hues in summery fabrics lend character to this range. Presenting Farhan Akhtar’s fans a golden opportunity to sport the look of their favourite star, the collection is available across all Lifestyle stores and is priced between Rs 599/- and Rs 4,599/-.

MOVIE REVIEW OF FILM HUNTER

Production House  : Phantom Films

Producers :  Anurag Kashyap , Vikramditya Motwane , Vikas Behl

Director   : Harshwardhan Kulkarni

Star  Cast  :  Gulshan Devaiah , Veera Saxena, Sai Tamhankar , Radhika Apte

Plot Line.
The movie revolves round a sex addicted guy Mandar played by Gulshan Devaiah , he is a engineering student studying in pune  he is fascinated by girls and does shikar of  girls , attacts them and befreinds them in this bandwagon  he dets involved  with college girl and also a lady from the colony whr he is staying and who is married , his journey is full of romancing the ladies and on getting caught his departure from those places ,.. until one day he meets a girl through  arranged meeting  played by radhika apte , he falls in love with radhika who is least interested and who has a colourful past but she is under the imoression that mandar is clean and does nothave any such past , after all this still mandar wants to marry her , after a few meetings she agrees to marry him and they get engage , in comes ex boyfreind of radhika and all confusion happens , mandar even after engagement cannot keave his vasugiri new mane for sex addiction , Whether mandar will become serious about life and also will he realise his mistakes and lots of suspense in radhika life , that is for you to watch .

The movie is fresh and covers the topic that is still a taboo in society , The movie is a low budget  with small  starcst but perfornance by gulshan is excellent , the movie is bada dhamaka in small packet . though the movie has not been promoted much but its a mustwatch speciaaly for youngsters , having comedy , drama , tragedy etc .
Its a very well directed movie . Music is not much which is not much needed

My verdict is 3.5*/5*

MOVIE REVIEW OF NH 10

NH 10 - ACTION THRILLER
STAR CAST - Anushka Sharma
                        Neil Bhoopalam
                        Darshan Kumar

Director  -  Navdeep Singh

Nh 10 - Is a Dark and Intense Movie . Its a women centric movie continuing the trend going on since last year .
The story has its own set of flaws but it potrays a strong message.

STORY OUTLINE ;
The story revolves around a young educated couple who are Anushka (Meera) and Neil (Arjun) from delhi . After getting exhausted  from their respective corporate jobs anushka and neil leave for a romanctic getaway from the hustle and bustle of city life  to some weekend trip via the nh 10 enroute gurgoan jungles . Anushka is also forced to carry a licenced gun with herself owing to some scary incident in her life just before leaving for weekend break .  once they are on nh 10 highway such incidents happen that changes their life completly .Out of the blue they get trapped in the jungle amisdt the very unfortunate incident of honour killing , the incident happens when they stop at a local dabba to freshen up , there comes darshan singh who was last seen in mary kom playing her husband ,with his fellow goons dragging his sister and her boyfreind who is from another caste , the girl pleading for help , neil tries to stop but he gets slapped by darshan , they take the girl and bf in a car , neil and anushka follows them , in the jungle , lvg anushka in the car neilgoes to just scare the haryanvi and his goons but when he reaches the spot , he sees that they hv killed the girl and her boyfriend brutally  They see  neil watching them now they are after him , anushka also comes in search for neil , both of them get trapped in between these rowdy . the chase starts with both of them running for life , neil gets badly hurt by darshan , anushka runs for help , but ultimately lands up at sarpanch house ,played by deepti naval who happens to be the mother of the girl who was killed by his own brother ,son of deepti , deepti callsher son and his goons to kill anushka  , anushka however manages to escape from there but only to find that her husband has been killed by haryanavi , she shows courage and goes on a revenge spree killin all the culprits . Anushka has played a very strong character and overwhelmeseveryone.

MESSAGE : 
the story potrays that today in moderm times too such horrific events of honour killing and caste discrimation still prevails in small villages especially north side , 

VERDICT  THE e story is gripping and dark , shot in one entire night sequence minus any music or songs though such movies don"t reqire any song performance by anushka sharma is brillant and power packed .Neil bhoopalam is average performance 

Its a must once watch movie 
My ratings are 3*/ 5*