FARHAN AKHTAR NEW FACE FOR CODE BY LIFESTYLE

Mumbai, March 18, 2015:

Lifestyle International Pvt Ltd has announced that they have signed charismatic Bollywood Superstar, Farhan Akhtar as the Brand Ambassador for their contemporary menswear brand – Code by Lifestyle. Code by Lifestyle, with its wide range of offering in the formal and smart casual menswear space, appeals to the New Age Man who is ambitious, an achiever and always dresses sharp. With this association, Code by Lifestyle aims to further enhance its appeal amongst its target audience, most of whom see Farhan as an inspiration as he continues to redefine the boundaries of success with his creativity, stellar achievements and enigmatic persona.

At a highly stylish event in Mumbai, Farhan took centre stage along with Kabir Lumba, Managing Director – Lifestyle International Pvt Ltd to unveil the new campaign “Farhan Akhtar for Code by Lifestyle”. The new campaign captures the myriad facets of Farhan in the latest Spring Summer collection of the brand while highlighting the brand’s key philosophy ‘Live by your Code’ that is perfectly embodied by Farhan. This new brand campaign will be rolled out across outdoors, print, digital and in-store this March.

Commenting about the association, Mr. Kabir Lumba, Managing Director, Lifestyle International Pvt. Ltd. said, “Code by Lifestyle has emerged as the most preferred smart dressing brand targeted at the new age man who has a keen sense of style and always dresses sharp. Farhan wholly symbolises the Code Man with his effortless style, confidence and versatility. A source of inspiration for many, Farhan’s achievements as a multi-talented star coupled with his inspiring persona make him the ultimate style icon. We are happy to have him as our brand ambassador.”

Farhan Akhtar added, “I really like the collection Code has. The apparels are both trendy and stylish. It’s great to be representing the brand.”

Code by Lifestyle consists of sophisticated formal wear and vibrant casual ensembles that fulfil the fashion needs of smart, urban male in the 22-35 years age group. The latest range has been crafted keeping global trends in mind and offers stylish looks in formal and casual wear. Code Formals boast of elegant cuts in a rich palette of blues, pepper greens and coral pinks juxtaposed with neutral khakhis and greys in the finest of fabrics such as cottons and linens.  Code Casuals comprises of a sunny range of blazers, shirts, trousers and T-shirts  in sporty stripes, romantic pastels and stylish prints. Daffodil yellow, indigo and salmon hues in summery fabrics lend character to this range. Presenting Farhan Akhtar’s fans a golden opportunity to sport the look of their favourite star, the collection is available across all Lifestyle stores and is priced between Rs 599/- and Rs 4,599/-.