Fevicol Presents 11th Edition of Annual ‘Caring with Style’ Fashion Show

 

~ Organised in association with the Cancer Patients Aid Association~

~ Show to raise funds for children suffering from blood cancer~

~ Celebrities, achievers and socialites walked the ramp in support of the cause~

~ The theme unveiled during the show ##JudengeLadengeJeetenge~

 

Mumbai, Mar 20, 2016: Fevicol, an iconic brand from Pidilite Industries Ltd. (PIL) presented 11th Annual ‘Caring with Style’ Fashion Show in association with The Cancer Patients Aid Association (CPAA), held at NSCI Club, Mumbai on March 20, 2016.

Ace fashion designers Shaina NC and Manish Malhotra lent their support to the event. Their exquisite creations were showcased by icons from the film fraternity, achievers and prominent figures from different walks of life on the ramp.

Renowned celebrities Shabana Azmi, Manisha Koirala, Huma Qureshi, Athiya Shetty amongst others walked the ramp for the fashion designers and extended their support for the noble cause. Dino Morea, Boman Irani, Adnan Sami, Atul Kasbekar, Marc Robinson, Sonali kulkarni, Armaan Malik were  some of the personalities who graced the occasion with their presence. Veteran singer and music director Bappi Lahiri and talented singer Kanika Kapoor set the stage on fire with their scintillating performance.

This year the theme of the show has moved one step further. The theme #JudengeLadengeJeetenge symbolises unification, the spirit to fight and grit to win. Funds raised from the show will be donated to CPAA towards the treatment of children suffering from blood cancer.

The ‘Caring with Style’ fashion show is part of Pidilite’s commitment to support children suffering from blood cancer. Over the last ten years it has been held, the event has seen strong support from prominent figures including Bollywood stars Aamir Khan and Sonakshi Sinha, who walked the ramp last year

 

Their peers from the film fraternity like Zayed Khan and Anu Malik as well as other celebrities and notable public figures like Maharashtra’s Honourable Chief Minister Shri Devendra Fadnavis, actor Varsha Usgaonkar, health guru Mickey Mehta, model Diandra Soares, singer Shaan and music director duo the Meet brothers have also lent their support.

In all, the last ten editions of the event put together have raised a decent amount for the treatment of blood cancer patients.

Shaina NC said, “It gives me immense satisfaction to see the growing awareness and increased support for children suffering from cancer.  The concept of ‘Caring With Style’ is ‘glamour with a purpose’ and I thank all my celebrity friends and each one associated with the event for the support they extend to the cause each year. It is truly overwhelming and I am sure it will be equally, if not even more, so this year.”

 

Manish Malhotra said, “It’s an honour to be a part of a cause as noble as this, which not only celebrates fashion but also raises funds for those suffering with cancer. I do wish that this small effort of ours goes a long way in creating awareness on the cause”.

Cancer Patients Aid Association Founder Chairman Y. K. Sapru said, “The 'Caring With Style ' event goes a long way every year towards raising funds for children suffering from blood cancer. We are grateful for the support the Bollywood fraternity and other notable public figures extend to us each year and would also like to thank Fevicol for their commitment to the cause over all these years. By hosting the event we are hoping to save the lives of several young

 

Melange by Lifestyle announces Kangana Ranaut as the new Brand Ambassador for the brand

 

Mumbai, March 22, 2016:

 

Lifestyle International Pvt. Ltd has announced that they have signed on the talented Bollywood superstar Kangana Ranaut as the brand ambassador for their contemporary ethnic wear brand – Melange by Lifestyle. Kangana is scorching in the latest ‘Rethink Ethnic’ campaign by the brand that challenges the conventional and is inspired by her fearless, bold and strong individualistic style.   

 

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With modern silhouettes, classy cuts and vibrant patterns, Melange by Lifestyle’s latest Spring Summer collection redefines ethnic wear and is crafted for the independent woman of today whose sense of style reflects her individuality.  With this association, Melange by Lifestyle aims to further enhance its appeal amongst its target audience, most of whom see Kangana as an inspiration with her appealing persona, eclectic fashion choices and stellar achievements.

 

At a glamorous event, Kangana Ranaut took centre stage along with Kabir Lumba, Managing Director – Lifestyle International Pvt. Ltd to unveil the new collection– “Kangana Ranaut for Melange by Lifestyle”. The collection takes inspiration from Kangana’s strong individuality and interplays the latest season’s trends highlighting eclectic designs patterns and global accents while bringing forth the brand’s new philosophy – Rethink Ethnic. This new brand campaign will be rolled out across outdoors, print, digital and in-store this March.

 

Commenting on the association, Mr. Kabir Lumba, Managing Director, Lifestyle International Pvt. Ltd. said, “Melange by Lifestyle has emerged as a preferred contemporary ethnic wear brand for modern women who have a keen sense of style and dress in a manner that amplify their individuality. Kangana wholly embodies the Melange Woman with her effortless style, fierce personality and independent persona. Her achievements as a versatile actress coupled with her quintessential confidence are inspirational to women across the country, and we are delighted to have her as our brand ambassador.”

 

Kangana Ranaut added, “Melange is a brand that gives a contemporary twist to traditional Indian-wear and adds a chic vibe to ethnic looks, much like my free-spirited sense of fashion. The way the brand marries Indian aesthetics with fun, modern nuances makes me rethink ethnic & fall in love with it. Hence, the endorsement.”

 

Kangana's birthday was on next day , so her birthday was also celebrated at the event with cake cutting ceremony . her sister Rangoli was also present . About controversy with Hrithik Roshan , she said that she will definitely face the media and talk about it but at a later date .

 

Melange by Lifestyle consists of vibrant ensembles that redefine contemporary fusion wear and fulfil the fashion needs of independent, urban females in the 20-32 years age group. The latest range has been crafted by fusing ethnic elements with global trends, and offers stylish looks for various occasions. The casual collection has a Bohemian vibe with a mesmerising interplay of tribal, garden and paisley prints in sheers, maxis, cover ups and flowy silhouettes. Whimsical elements of Indigo palette, tribal textile from Central Asia, vintage Cross-stitch styles and Indigo tie-and-dyes add a dreamy touch to the collection. With edgy shoe-lace tie up detailing, high slits, romantic lace and ruffles, and asymmetric hemlines, the diverse range also offers Arabesque inspired stylish patterns and summery floral designs. Solid tones and monochromes paired with unconventional volume pants or beautifully patterned kimonos and waist coats are a season must have.

 

Presenting Kangana Ranuat’s fans a one-of-a-kind opportunity to sport the look of their favourite star, the collection is now available across all Lifestyle and Melange by Lifestyle stores, and www.landmarkshops.in and is priced between Rs. 899 and Rs. 2999.  

Review of Movie Rocky Handsome

 

Co Produced by : John Abraham

Director : Nishikanth Kamat

Cast :     John Abraham , Shruti Hassan  Diya Chalwad

Overview : The film is based on Korean Film Man From No Where , It seems Nishikanth Kamat just works  on making remakes .

 Story Line : The story revolves around Rock Handsome (John Abraham ) , who with his floppy hair and boyish looks , turns out to be the mean killing machine with special forces  , who is plagued   after his pregnant wife gets killed , he leaves his city and comes and stay in goa , he runs a pawn shop there , his only friend is  small girl Naomi (Diya Chalwad )  from ,next  door , whose mother is  stripper and a drug addict , One fine day she steals a stash of drug from the club that she works in , and tries to sell it in the open market . The drug dealers come to her place to claim their product  , they kidnap her and her daughter Naomi also , John tries to run after them but in vain , from there starts the whole action , and a roller coaster round ,  the stripper is killed in a very bad  way  , hers organs were sold in the hospitals , the daughter is also taken  for begging , John chases them , amidst this he comes to know that there is a whole racket going on of drugs , organ trading and many more bloody business , spearheaded by two Konkani brothers ,  John is trapped by them so the  whole police force is after him , on one side there is police force on other he has to save Noami from their clutches , Will he be able to do is for the audience to watch .

 Performances : John Abraham is the Co producer of the film , and the whole film is based on him only . It is a one man show ,  Shruti Hassan just have a special  appearance , of course Diya the small girl has acted well , she is the star of the movie . John has played such action sequences  that will blow your mind there is no doubt about it , his chisiled body is a an apple of the eye , it’s a treat to watch his body .  But John lacks lots of things like his expressions , just mean killing  machine

Verdict : Director Nishikant Kamat has failed to give us a good screenplay , the movie has many loop holes and many loose end , plus it is nerve wrecking to watch such movies . It is not for the weak hearted . There is no entertainment in the movie

Rating : 2 */5*

Shraddha Kapoor launches Veet “Girls on the Go”

 

·       Girls from 7 countries can win an all-expense paid trip to Bali with their girl gang and Veet brand ambassador Shraddha Kapoor

·       Introduces the new “Veet Silk & Fresh Hair Removal Cream” for salon like silky smooth skin, anytime, anywhere

 

 

Mumbai, 17^th March 2016: Veet, the world’s No.1 hair removal brand, along with brand ambassador Shraddha Kapoor launched a nationwide mega campaign #VeetGirlsOnTheGo. Encouraging girls to get camera-ready for their next summer beach vacation, the campaign will also give them a once-in-a-lifetime opportunity to take an all-expense paid holiday to Bali with their girl gang. To enable girls in their on-the-go lifestyle, Veet also launched a new Veet Silk & Fresh range, which works in just 5 mins. – It is available in Normal, Sensitive and Dry skin type variants and comes with a new fragrance technology, ensuring no linger malodour 

 

#VeetGirlsOnTheGo is rooted in the insight that girls love to travel together with their girl gang to exotic locations to relax, rejuvenate and explore their free-spirited, fun side. This international campaign will be launched in more than seven countries and winners from each country will get an all-expense paid trip to Bali along with their girl gang. You can participate in the contest by following the simple steps shared below:

 

1.      Log onto the microsite, www.veetgirlsonthego.com

2.      Share an incredible selfie with your girl gang (A gang of 4)

3.      Win the chance to travel with them to Bali!

Commenting on the association with the brand, Shraddha Kapoor said, “I am really excited to launch #VeetGirlsOnTheGo campaign! Girls love to take a vacation with their girl gang and it becomes a must to look fantastic in the holiday pictures we share on social media with our friends. But sometimes prepping yourself can be a real chore! With #VeetGirlsOnTheGo contest and the fantastic Silk & Fresh range of hair removal cream from Veet, girls can win an opportunity to travel with their gangs to Bali and have the skin they want to flaunt, look beautiful, confident and holiday-ready too!”

 Shraddha Kapoor also commented on the occasion that she endorses only those products  that she believes in ,and that she is user of veet for before only . Speaking about the contest she says that she and her girl gang  always enjoys going on all girl trip.

Commenting on the launch, Rohit Jindal, Marketing Director – RB India said, “Today marks a new milestone for Veet as we unveil the all new ‘Veet Silk & Fresh’ and announce the launch of the #VeetGirlsOnTheGo campaign. We are confident that girls today want to have-fun, travel together and create some fantastic memories and with Veet look effortlessly fabulous too.”

 

Veet Silk & Fresh Hair Removal Cream effectively removes even the shortest of hair, giving you smooth, hair-free skin for up to one week! The product range has been clinically proven to leave the skin fresh and hydrated for up to 24 hrs.  Its new fragrance technology is designed to ensure that there is no lingering mal-odour, leaving your skin with a pleasant scent after use. Available in 25 gms, 60 gms and 100 gms pack, the range is priced at Rs. 59 Rs, 110 Rs and Rs 175 respectively.

 

For more information about the contest, please log on to www.veetgirlsonthego.com

 

 

Celebrities like Ranvijay Singha and Anita Hassanandani turn to Business to save the environment

March 17, 2016 Mumbai: Rannvijay Singha, Raghu Ram, Rajiv Laxman and Anita Hassanandani launched India’s first live ride sharing app along with the Founder, Rashid Khan and Co-Founder, Ritvik Mathur. The app provides convenient and affordable alternatives to commercially owned car and bikes. The digitization of services and increasing interest of the common man coupled with the growth of internet penetration has led to the start of this social enterprise.

Rannvijay Singha said, “Using Liftiee is easier and quicker than waiting for a cab or an auto rickshaw, all you require is this app downloaded on your mobile phone. Through Liftiee we are attempting to build an impactful digital commerce ecosystem that creates life-changing experiences for daily travellers.” Anita Hassanandani who is also an investor in Liftiee said, “People taking different modes of transport have different problems. Liftiee is a breeze to use and will change the way people travel.”

“It connects you with verified car/ bike owners going your way at the same time so one starts ride-sharing in a matter of minutes. There’s no long term commitment as each carpool is for a single trip and utmost care has been taken to ensure all the safety precautions with verified profiles and an SOS button. We offer the cheapest way of commuting in India at a rate of Rs. 10/ - for 0-3 kms. So practically a trip with us is cheaper than your morning cup of tea!” says Rashid Khan, Founder & CEO of Liftiee. Rashid also happens to be the first ever sports professional in India to foray into a tech start-up.

“But that’s not it”, continues Ritvik Mathur, Co-Founder & COO of Liftiee. “Liftiee also is India’s first ever concept of bike ride-sharing. So the next time you’re stuck in traffic, we have just the perfect solution for you. You can take a lift on someone’s bike or give a lift to someone on your bike.”

For the first time ever a sports professional and celebrities have collaborated together for this unique app that’s just not easing the daily commuting for the people across the country but is also helping reduce pollution and traffic. Liftiee is available for download on Google Play and will soon be available on IOS App Store.

Website: www.liftiee.com

Facebook: https://www.facebook.com/Liftiee

Google Play Store: https://play.google.com/store/apps/details?id=com.appsplanet.liftiee

LIFTIEE is India’s first real-time bike-sharing and Ride Sharing app. Verified car/bike owners, who might be your colleagues and neighbors, offer rides during their commute. The world is changing by the minute. We’ve embraced new technologies, made new discoveries and so much progress. Yet there’s one thing that’s changed little – your commute. And with Liftiee we will be doing just that, changing the way you commute . Its a vry international concept which will help in saving our environment and make our city a better place to live in . Also we get opportunity to meet like minded people and also enjoy ourselves on the go

What are you waiting for  download the app and save the environment from pollution.

Review of the movie Kapoor And Sons

Producer : Hiroo Yash Johar , Karan Johar

Production House : Dharma Productions

Director : Shakun Batra

Cast : Rishi Kapoor , Siddarth Malhotra, Fawad Khan , Alia Bhatt , Ratna Pathak Shah And Rajat Kapoor.

 

Overview : Kapoor And Sons is a family oriented movie as expected from Karan Johar production House . It has many flavours , Like a Hot and Sour Soup .

 

Story Line : The story revolves round Rahul(Fawad Khan ) and Arjun (Siddarth Malhotra ) who are brothers living entirely different lives in London and New Jersey . While Rahul is established as a successful writer . Arjun who also aspires to be a writer but is still struggling to find a right job . He keeps shuffling  work .  They have a family home in Coonoor consisting of Dadu (Rishi Kapoor ) , Mother Sarita (Ratna Pathak Shah) and Father Harsh (  Rajat Kapoor ) . A call about 90 year old Dadu brings both brother’s home .

It’s a dysfunctional family which doesn’t think twice before yelling at each other , each family member have mind of their own . Similarly not everything is right between the brother’s especially when the younger one has grown up in the shadow of a perfect successful big brother , He feels he is  treated as a loser . Sarita ( Ratna Pathak Shah) , is a jealous and tired house wife whose desire to become a caterer but her dreams are shattered as her husband loses all money saved by her in setting up his own business leaving his bank job , There is tension between husband and wife due to this and other factor too of infidility by Harsh , he is having an affair with his friend . The whole family is sitting on a time bomb with explosions to happen any minute.  Rishi Kapoor dadu tries to ease the tension with his humorous jokes and his dramatized emotions . He wants to have a happy family portrait . . Amidst this enters neighbour Tia (Alia Bhatt) who meets each of the brother’s separately , her heart beats naturally for the long lashed matured Rahull but she gets along better with the easy going and boyish Arjun .

A spat over a game of cards at the grand father’s 90^th birthday takes place at the same time as a blow up between Harsh and Sunita . Both cancel each other out . This spat also leads to revelation of lies which each member  have said to each other even Rahul the perfect one reveals his secret and perfectly displays his vulnerability . After this thunder a storm takes place that shakens  the  whole family , and no its not grandfather , What happens next is for the audience to watch .

 

Performances : Rishi Kapoor is at his best , He is doing so cute roles   now in his 2^nd innings that makes you fall in love with him .Ratna Pathak Shah  displays both her ire and vulnerability in ways that makes her hurt more human than anyone around . Fawad  Khan demonstrate his character with grace and sentiments ,  His looks are killing .

 

Siddarth Malhotra has played his part perfectly as young immature brother Alia Bhatt gives freshness to the film with displaying her bubbly part and her tragic part perfectly blending them . She is like sunshine in the movie . 

Music is good and soothing and rocking too .

Shakun  Batra has very well directed the movie , it has good screenplay , though it drags a bit in first half but 2^nd half is fast paced . He has portrayed that there is no family as perfect family , there are dysfunctional family too . But family bonding is still there , he displays that its ok to voice your indifferences  nothing wrong but family bonding is important .

Final Word : Kapoor and Sons is an emotional roller coaster but also features the intricacies of a middle class life . A fantastic family drama after a long time .

Verdict : Do watch it with your family

Rating : 3.5*/5*

Michelle Poonawalla and her father, Phiroze Vazifdar launched a coffee table book on the legendary "Jehangir Vazifdar- Artist and Visionary" & hosted an art exhibition of his select art works.

 

One of India’s most prolific modern artists Jehangir Vazifdar never sold a single painting. He chose not to! He was an architect & builder by profession, but an artist by passion. Yet his work stands alongside paintings by FN Souza, MF Husain, Krishen Khanna, Somnath Hore, Mohan Samant and Krishna Reddy, in the New York University’s Gallery of Art.

The same man was celebrated on what would have been his 96th birthday with great pomp and flair at The Taj Art Gallery, a place where Vazifdar's works were last shown in 1966!  Michelle Poonawalla (grand-daughter of the artist)  and her father, Phiroze Vazifdar (son of the artist) launched the coffee table book title "Jehangir Vazifdar- Artist and Visionary" and hosted an enchanting evening that consisted of an art preview of select works of the man who is recognized as India's finest architects, Jehangir Vazifdar. 

 

Jehangir Vazifdar is better known for his contributions to the skyline of Bombay in the form of iconic buildings like the Breach Candy Apartments, Sorrento, Eden Hall, Amalfi, Cuffe Castle and Washington House. He is considered to be one among Mumbai’s best architects. As famous an architect, Vazifdar kept his work as an artist fairly personal. He had created over 10,000 works, although he seldom exhibited, and never sold, his works. 

 

Five years after his demise in 2011, his legacy was immortalized last evening with a Coffee table book titled “Jehangir Vazifdar – Artist & Visionary”, a compilation of his accomplishments and art works that has been a work in progress for his son, Phiroze Vazifdar and grand-daughter, Michelle Poonawalla. The creme de la creme of Sobo and beyond were there to celebrate a man who is iconic to the heritage of Mumbai and was surely far ahead of his times what with building some of the tallest sky scrapers in our city decades ago! Michelle looked gorgeous in a Fendi dressed styled with classic nude Christian Louboutins' and an Hermes clutch. Her husband Yohan Poonawalla was seen playing the perfect host and ensuring that everyone had a good time. The man of the hour, Phiroze Vazifdar was seemingly proud and beaming at the praise his fathers' artworks were receiving.  

Present at the event was the famed writer and theatre personality, Babasaheb Purandare  whose works are mostly based on the events related to the life of Shivaji. Purandare held Jehangir Vazifdar in high regard and in fact, the last painting that the artist completed was a portrait of Shivaji that has received immense praise from the likes of Raj Thackeray. Also present were guests who were close to Jehangir and had seen him paint since his 20s like Sabira Merchant, Pheroza Godrej Monica Vazirali and more. Also spotted having a great time and looking their best were the girl gang of Ramona Narang, Prerna Goel, Laila Lamba, Renu Chainani, Delna Poonawalla, Shaheen Abbas, Rouble Nagi, Namrata Barua, Tanaaz Doshi, Maheka Mirpuri,  Farah Khan Ali and many more. In the couples Falguni and Shane Peacock were seen praising the works as were Gaurav Bhatia with his wife Pramita, Praveena and Jamal Mecklai, Aarti and Kailash Surendranath, Deveika and Suresh Bhojwani, Bindu with her husband, Milan and Liane Luthria. Boman Irani and Mohit Burman were seen catching up and discussing the modernism of the art of a man who was a part of the Pre-British Era. 

 

 

Speaking about the book during the launch and the emotional value it possesses, Phiroze stated, “Thank you friends for coming here for the launch of the book on my late father on what would have been his 96th birthday. My father was surely an artist and visionary and was way ahead of his times. Through this show and the book, I would like to share his passion and vision. The fact that his last exhibition was at The Taj Art Gallery 50 years ago in 1966, makes this one even more special and dear to all of us. I would like to thank all the people who helped with this book and Niyati Shinde who has worked tirelessly. My special thanks to my team, my office and my family members. Last but not the least I want to take this oppurtunity to thank shiv Shahak Babasaheb Purandare to encourage my father. This was his last painting, Shivaji portrait and It is here because of Babsaheb."

Niyati Shinde, who has compiled the book for the last two years stated that, "The book has been weaned out of a voluminous but very amazing archive of paintings, drawings, press cuttings, personal letters, photographs etc,Every document presented exciting information and it was an arduous but fulfilling project. We also conserved all the paintings making it an aesthetically formidable collection." 

Michelle took the stage and added that, "Good evening and thank you for coming today. My grandfather was a man of many talents and there is a story to be told. Born in 1920 he started in JJ school of architecture. He then became a prominent architect and built Bharti Vidya Bhavan, the TATA memorial hospital, Breach Candy Apartments and was a great architect. He was the first builder to have the courage to build in Cuffe Parade, since at the time, nobody wanted to go on that side of town. He made Cuffe Castle and Palm Springs and today Cuffe Parade is a township in its own! However, His passion was art and he used to have many exhibitions at the Taj Art Gallery. In 1965 at an exhibition, a lady from the USA called Abbey Grey saw his collection and wanted to buy one painting. He believed that in his art he was a free man and he did not want to be curtailed by money and refused her. She persisted and he agreed to giving her a gift. It was his self portrait which you must have seen that was done in a geometric style using the "colour alphabet" which he was famous for as is visible in the painting. In his 60s he started a new technique and this was surely  his love and pride. That technique was putting colour and oil paint on the canvas and then using a foot ruler to create images. Initially it was abstract images and later on he created portraits of famous people and wouldn't sell it but would gift it to people he was inspired by like The Pope Richard Nixon and a Shivaji Portrait to Babasaheb Purandare and so on. He did not tell anybody of his technique but me and wanted his legacy to continue. I was an ace art student and when he told it to me it is my duty to carry on his legacy and I will keep it a secret till the next artist in our family. This book will share with you many of his hidden talents." 

Incidently, The Late Jehangir Vazifdar posed with the same painting titiled "Self Portrait" at the same Taj Art Gallery in 1966! .

All in all, an art event that celebrated the artist inside the famous architect, Jehangir Vazifdar! 

THE CURTAIN RAISER LAKMÉ FASHION WEEK SUMMER/RESORT 2016

 

 Mumbai, 8^th March 2016: India’s premier fashion and trade platform, Lakmé Fashion Week is all set to kick start its Summer/Resort edition. In its 16^th year, the prestigious platform unveiled a stellar line-up of 90 participating designers and 9 sponsors, who will be showcasing their collection from the 30^th March to 3^rd April, 2016 at The St. Regis, Mumbai. A global platform, Lakmé Fashion Week, known for revolutionizing the fashion industry in the country, will see some of the best names from the fraternity and witness a perfect blend of upcoming trends for the season fused with high energy and creativity to set new fashion benchmarks.

A curator of Indian fashion, Lakmé Fashion Week has planned a series of initiatives to take forward the platform’s vision to a larger audience. Mirroring the global trend of fashion coming together with technology, ElektroCouture, a label based in Berlin that pioneers bespoke electronic wearable technology will make its Indian debut at LFW SR 2016. There were two rounds of Model Auditions in Mumbai and Delhi wherein 11 fresh faces were selected to walk the ramp this season. International talent will also be seen gracing the ramp, including supermodels Azura Skye and Smita Lasrado.

 

 

 

 

LOOKING THROUGH THE LENS

LAKMÉ FASHION WEEK SUMMER/RESORT 2016

v  Lakmé Grand Finale

The Grand Finale show will have ace designer and craftsman Rohit Bal weave his magic on the runways. Renowned globally for his sartorial masterpieces made with meticulous detailing, sophisticated cuts and embellishments, Rohit will showcase his collection based on Lakmé’s beauty trend statement for 2016.

•          Lakmé is back with its style statement for the season, the ‘Illuminate Look’. Inspired by the shimmer and sparkle of a precious crystal, Lakmé will bring this international beauty trend to the runway at the Lakmé Fashion Week Summer/Resort 2016 through a specially crafted range of illuminating makeup and skin care products.

•          Inspired by these stunning products by Lakmé, acclaimed designer Rohit Bal will lend his fashion expertise to illuminate your imagination at the Grand Finale of Lakmé Fashion Week Summer/Resort 2016

v  Opening show - LYF presents Manish Malhotra

Acclaimed fashion and costume designer for some of the most iconic names in the movie industry, Manish Malhotra in association with LYF is set to open Lakmé Fashion Week Summer/Resort 2016. An amalgamation of rich fabrics, delicate hand-embroidery with flawless finesse, Manish’s garments are a sartorial perfection. He will be showcasing his Summer/Resort ’16 collection which is based on the ‘Elements of nature – Air, Earth, Fire and Water'.

v  Sustainable and Indian Textile Day

Originally called ‘The Indian Handloom & Textile Day’, it has been re-christened as the ‘Sustainable and Indian Textile Day’. This day at Lakmé Fashion Week will be a flag bearer of eco-fashion in India as it covers key values of sustainability holistically along with celebrating the rich heritage of hand-woven luxury and contemporary aesthetic work happening in Indian handlooms & textiles. Established designers such as Wendell Rodricks, Swati Kalsi, Paromita Banerjee, Mrinalini, 11.11, Amrich, Nor Black Nor White, Akaaro - Gaurav Jai Gupta and many others are going to be part of this initiative.

v  Revealing the much awaited offsite shows

This season, to enhance the fashion experience for its key stakeholders and patrons alike, LFW will have offsite shows at undisclosed locations which will be highly experiential

·         Opening show of the season with Manish Malhotra on 29^th March

·         A special preview of Anand Kabra’s collection to be held at an experimental location

·         Pool side show to be held this season

·         To close this special season Rohit Bal will showcase his Grand Finale collection on 3^rd March

v  Stage One

Stage One, an experimental space, will showcase conceptual themes in fashion such as Art, Technology, Sustainability and Theatre. 19 emerging designers – who are the best of the Gen Next alumni such as Kanika Goyal, Doodlage, Siddharth Bansal, and others from the industry will be showcasing their Summer/Resort 2016 collections. Cerebral designers such as ElektroCouture from Germany, 11.11, Prashant Verma, Arjun Saluja and IWP prize winner Suket Dhir will be participating in this space with their individual artistic initiatives.

 

v  Industry stalwarts in attendance

As always, LFW will have the who’s who of Indian fashion industry participate in the celebrations. Acclaimed designers like Manish Malhotra, Rohit Bal, Neeta Lulla, Monisha Jaising, Rahul Mishra, Rajesh Pratap Singh, Pero, Masaba Gupta, Payal Singhal, Nishka Lulla, Nikhil Thampi, Anita Dongre, among others, will be a part of Lakmé Fashion Week Summer/Resort 2016.

v  INIFD presents Gen Next Show

INIFD will be the official knowledge partner for Lakmé Fashion Week for the 14^th consecutive season. This collaboration between fashion and education is an attempt to integrate knowledge sharing among the Indian fashion fraternity. They will once again present the prestigious Gen Next show at LFW SR 2016. 5 Gen Next designers from Delhi, Jaipur and Mumbai were selected by the members of the Advisory Board.

Speaking at the press conference, Purnima Lamba - Head of Innovation at Lakmé said, “For Lakme’s fashion forecast in summer 2016, avant-garde designer Rohit Bal will craft stunning runway interpretations of the Illuminate look at the LFW Grand Finale. This year marks one of the biggest launches for us at the Lakmé Fashion Week, as we are not only introducing an ‘Illuminating’ make up range but also bringing forth the revamped classic Lakmé Perfect Radiance. The high performance products from both these ranges will help you acquire the much desired luminescence of a precious crystal.”

Sharing his views, Saket Dhankar, Vice President and Head-Fashion at IMG Reliance said, “Now in its 16th year, Lakmé Fashion Week is looking outwards, outside of India, at what’s happening in Global fashion and at international fashion weeks. We see two key trends emerging – convergence of fashion and technology and focus on sustainable fashion. At Lakmé Fashion Week we are continuously trying to reinvent ourselves and have made a conscious decision to promote

sustainability in Indian fashion in a big way. To this effect, Indian Textile Day has been renamed to Sustainable and Indian Textile Day and will promote both sustainability as well as usage of Indian crafts and textiles.”

 

 

 

Save the dates for Lakmé Fashion Week Summer/Resort 2016 scheduled from St.Regis, Mumbai from March 30^th – April 3^rd, 2016.

Catch this seasons highlights: http://we.tl/InU5KVWwmx

 

 

 

 

SPONSORS FOR LAKMÉ FASHION WEEK SUMMER/RESORT 2016

SPONSOR	ASSOCIATION
Lakmé	Title Partner
LYF	Associate Sponsor
DHL	Co-Sponsor
INIFD	Official Knowledge Partner
6Degree	Talent Partner – 6Degree Show
FitBit	Official Partner of Lakmé Fashion Week and Presenting partner of the Model Auditions
Magnum	Official Pleasure Partner
Reliance Trends	Official Partner
Roposo	Official Social Media Channel
The St. Regis	Official Hotel Partner

Fevicol to host 11th edition of annual ‘Caring with Style’ fashion show by Shaina N.C and Manish Malhotra

 

 

Mumbai, Mar 10, 2016: Adhesives brand Fevicol, part of Pidilite Industries, is set to host the eleventh edition of its annual ‘Caring with Style’ fashion show organised in aid of children suffering from blood cancer.

The show, organised in association with the Cancer Patient’s Aid Association, will be held on March 20^th at NSCI Stadium, Pidilite announced at a press conference today. The new theme for the show - Judenge, Ladenge, Jeetenge - was also unveiled on the occassion. Funds raised from the show will be donated to CPAA towards the treatment of children suffering from blood cancer.

Renowned fashion designers Shaina NC and Manish Malhotra have lent their support to the event and will be designing a range of styles which will be showcased by icons from the film fraternity, achievers and prominent figures from different walks of life on the ramp.

 

This year the theme of the show has moved one step further. The theme Judenge, Ladenge, Jeetenge symbolises unification, the spirit to fight and grit to win.

The ‘Caring with Style’ fashion show is part of Pidilite’s commitment to support children suffering from blood cancer. Over the last ten years it has been held, the event has seen strong support from prominent figures including Bollywood stars Aamir Khan and Sonakshi Sinha, who walked the ramp last year.

 

Their peers from the film fraternity like Zayed Khan and Anu Malik as well as other celebrities and notable public figures like Maharashtra’s Honourable Chief Minister Shri Devendra Fadnavis, actor Varsha Usgaonkar, health guru Mickey Mehta, model Diandra Soares, singer Shaan and music director duo the Meet brothers have also lent their support.

 

In all, the last ten editions of the event put together have raised a decent amount for the treatment of blood cancer patients.

 

Shaina NC said, “It gives me immense satisfaction to see the growing awareness and increased support for children suffering from cancer.  The concept of ‘Caring With Style’ is ‘glamour with a purpose’ and I thank all my celebrity friends and each one associated with the event for the support they extend to the cause each year. It is truly overwhelming and I am sure it will be equally, if not even more, so this year.”

Manish Malhotra said, “It’s an honour to be a part of a cause as noble as this, which not only celebrates fashion but also raises funds for those suffering with cancer. For the past several years our label has been encouraging Indian contemporary styles and this year too we will continue to highlight exquisite Indian designs through our creations.”