Mumbai, 8th March 2016: India’s premier fashion and trade platform, Lakmé Fashion Week is all set to kick start its Summer/Resort edition. In its 16th year, the prestigious platform unveiled a stellar line-up of 90 participating designers and 9 sponsors, who will be showcasing their collection from the 30th March to 3rd April, 2016 at The St. Regis, Mumbai. A global platform, Lakmé Fashion Week, known for revolutionizing the fashion industry in the country, will see some of the best names from the fraternity and witness a perfect blend of upcoming trends for the season fused with high energy and creativity to set new fashion benchmarks.
A curator of Indian fashion, Lakmé Fashion Week has planned a series of initiatives to take forward the platform’s vision to a larger audience. Mirroring the global trend of fashion coming together with technology, ElektroCouture, a label based in Berlin that pioneers bespoke electronic wearable technology will make its Indian debut at LFW SR 2016. There were two rounds of Model Auditions in Mumbai and Delhi wherein 11 fresh faces were selected to walk the ramp this season. International talent will also be seen gracing the ramp, including supermodels Azura Skye and Smita Lasrado.
LOOKING THROUGH THE LENS
LAKMÉ FASHION WEEK SUMMER/RESORT 2016
v Lakmé Grand Finale
The Grand Finale show will have ace designer and craftsman Rohit Bal weave his magic on the runways. Renowned globally for his sartorial masterpieces made with meticulous detailing, sophisticated cuts and embellishments, Rohit will showcase his collection based on Lakmé’s beauty trend statement for 2016.
• Lakmé is back with its style statement for the season, the ‘Illuminate Look’. Inspired by the shimmer and sparkle of a precious crystal, Lakmé will bring this international beauty trend to the runway at the Lakmé Fashion Week Summer/Resort 2016 through a specially crafted range of illuminating makeup and skin care products.
• Inspired by these stunning products by Lakmé, acclaimed designer Rohit Bal will lend his fashion expertise to illuminate your imagination at the Grand Finale of Lakmé Fashion Week Summer/Resort 2016
v Opening show - LYF presents Manish Malhotra
Acclaimed fashion and costume designer for some of the most iconic names in the movie industry, Manish Malhotra in association with LYF is set to open Lakmé Fashion Week Summer/Resort 2016. An amalgamation of rich fabrics, delicate hand-embroidery with flawless finesse, Manish’s garments are a sartorial perfection. He will be showcasing his Summer/Resort ’16 collection which is based on the ‘Elements of nature – Air, Earth, Fire and Water'.
v Sustainable and Indian Textile Day
Originally called ‘The Indian Handloom & Textile Day’, it has been re-christened as the ‘Sustainable and Indian Textile Day’. This day at Lakmé Fashion Week will be a flag bearer of eco-fashion in India as it covers key values of sustainability holistically along with celebrating the rich heritage of hand-woven luxury and contemporary aesthetic work happening in Indian handlooms & textiles. Established designers such as Wendell Rodricks, Swati Kalsi, Paromita Banerjee, Mrinalini, 11.11, Amrich, Nor Black Nor White, Akaaro - Gaurav Jai Gupta and many others are going to be part of this initiative.
v Revealing the much awaited offsite shows
This season, to enhance the fashion experience for its key stakeholders and patrons alike, LFW will have offsite shows at undisclosed locations which will be highly experiential
· Opening show of the season with Manish Malhotra on 29th March
· A special preview of Anand Kabra’s collection to be held at an experimental location
· Pool side show to be held this season
· To close this special season Rohit Bal will showcase his Grand Finale collection on 3rd March
v Stage One
Stage One, an experimental space, will showcase conceptual themes in fashion such as Art, Technology, Sustainability and Theatre. 19 emerging designers – who are the best of the Gen Next alumni such as Kanika Goyal, Doodlage, Siddharth Bansal, and others from the industry will be showcasing their Summer/Resort 2016 collections. Cerebral designers such as ElektroCouture from Germany, 11.11, Prashant Verma, Arjun Saluja and IWP prize winner Suket Dhir will be participating in this space with their individual artistic initiatives.
v Industry stalwarts in attendance
As always, LFW will have the who’s who of Indian fashion industry participate in the celebrations. Acclaimed designers like Manish Malhotra, Rohit Bal, Neeta Lulla, Monisha Jaising, Rahul Mishra, Rajesh Pratap Singh, Pero, Masaba Gupta, Payal Singhal, Nishka Lulla, Nikhil Thampi, Anita Dongre, among others, will be a part of Lakmé Fashion Week Summer/Resort 2016.
v INIFD presents Gen Next Show
INIFD will be the official knowledge partner for Lakmé Fashion Week for the 14th consecutive season. This collaboration between fashion and education is an attempt to integrate knowledge sharing among the Indian fashion fraternity. They will once again present the prestigious Gen Next show at LFW SR 2016. 5 Gen Next designers from Delhi, Jaipur and Mumbai were selected by the members of the Advisory Board.
Speaking at the press conference, Purnima Lamba - Head of Innovation at Lakmé said, “For Lakme’s fashion forecast in summer 2016, avant-garde designer Rohit Bal will craft stunning runway interpretations of the Illuminate look at the LFW Grand Finale. This year marks one of the biggest launches for us at the Lakmé Fashion Week, as we are not only introducing an ‘Illuminating’ make up range but also bringing forth the revamped classic Lakmé Perfect Radiance. The high performance products from both these ranges will help you acquire the much desired luminescence of a precious crystal.”
Sharing his views, Saket Dhankar, Vice President and Head-Fashion at IMG Reliance said, “Now in its 16th year, Lakmé Fashion Week is looking outwards, outside of India, at what’s happening in Global fashion and at international fashion weeks. We see two key trends emerging – convergence of fashion and technology and focus on sustainable fashion. At Lakmé Fashion Week we are continuously trying to reinvent ourselves and have made a conscious decision to promote
sustainability in Indian fashion in a big way. To this effect, Indian Textile Day has been renamed to Sustainable and Indian Textile Day and will promote both sustainability as well as usage of Indian crafts and textiles.”
Save the dates for Lakmé Fashion Week Summer/Resort 2016 scheduled from St.Regis, Mumbai from March 30th – April 3rd, 2016.
SPONSORS FOR LAKMÉ FASHION WEEK SUMMER/RESORT 2016
SPONSOR
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ASSOCIATION
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Lakmé
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Title Partner
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LYF
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Associate Sponsor
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DHL
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Co-Sponsor
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INIFD
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Official Knowledge Partner
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6Degree
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Talent Partner – 6Degree Show
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FitBit
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Official Partner of Lakmé Fashion Week and Presenting partner of the Model Auditions
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Magnum
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Official Pleasure Partner
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Reliance Trends
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Official Partner
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Roposo
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Official Social Media Channel
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The St. Regis
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Official Hotel Partner
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