Thursday 30 April 2015

AKSHAY KUMAR ANNOUNCED AS FACE OF INDIA LUXURY STYLE WEEK -MENS EDITTION

When Akshay Kumar is said to be coming for an event, one can surely expect two things. One is that pandemonium will be created and the other is that the event will start right on time as scheduled! These two were most definitely the outcomes at the announcement of India's first men's fashion week, INDIA LUXURY STYLE WEEK 2015- Men's Edition organized by Ramesh Dembla! 

Akshay, who the is the most natural choice for a men's fashion week, what with his effortlessly stylish sense of dressing and that chiseled to perfection physique said some interesting words at the launch but more on that below. 

The event commenced with participating menswear designers (from all over India) displaying a sneak preview of their collection and then Madhurima Tuli took the stage to be the perfect emcee and say some charming words about ILSW and her favorite co-star. She said that, "Akshay, with his Greek god body and athletic appeal, can carry off virtually any ensemble under the sun, be it a sharp 3 piece suit or a sweatshirt and hoodie! Therefore, its only natural for Mr. Kumar to be the face of a fashion week that focuses exclusively on men's luxury fashion wear. The India Luxury Style Week will take place in Bangalore from 12th-16th August and with Akshay as the brand ambassador, one can only image how sizzling the week will be! A big round of applause for the man behind the genius idea of ILSW, Mr. Ramesh Dembla!" 

Akshay then walked the ramp for ace designer Ramesh Dembla who is also his very close friend for the past 26 years. The man looked his sharpest best in a powder blue suit with a stick engraved with a skull! His walk was met with thunderous applause and we did hear a few ladies swoon at his salt and pepper beard, amazing swag and infectious smile! Akshay then went on to call the man of the hour, Mr. Ramesh Dembla onstage and addressed media questions wherein he stated that, "There are 52 weeks in a year and now finally there will be one full week dedicated to men's fashion from Aug12-16 in Bangalore called ILSW! After all, women should not have all the fun of fashion weeks right?" He spoke about his strong friendship with Ramesh Dembla and said that, "Ramesh's father had financed my first film Saugandh and we go back 26 years and I have great respect for his work. He asked me to do this and so here I am." Their banter was visible when Ramesh said that, "Earlier for my fashion shows, which I have been doing since 9-10 years, I would use men as props till the women were ready, but its now time for men's fashion to take centre stage and this will happen with ILSW." At this point, Akshay cheekily chimed in saying, "I would not mind being your prop Ramesh!" Akshay also addressed a media question on wife Twinkle in an interesting fashion. When asked as to what Twinkle thinks of his style of dressing he said that she does not think anything, in fact what is her opinion becomes his opinion by default so he dare not argue! 

Krishka and Sunil Lulla were all smiles and proud of Ramesh Dembla (Krishka's brother). Also present were Anu Malik with daughter Anmol Malik, badman Gulshan Grover, Neil Nitin Mukesh, participating designers Manoviraj Khosla and Rocky S who were heard receiving praises for their collections, Smita Thackeray, Urvashi Rautela, Zarine Khan, and more! 


ABOUT ILSW-Men's Edition

INDIA LUXURY STYLE WEEK'Men's Edition 2015 focuses on the Indian  Luxury Fashion Market, backed by Ramesh Dembla associates. With Akshay Kumar as the face of the fashion week, India Luxury Style Week 2015 aims at propelling the Fashion Industry to greater heights by giving opportunities to new and existing international as well as national designers. Each day of the exciting fashion week will be characterised with fashion shows, events and parties never seen beforeThis do will allow the designers  showcase their collection and take them beyond the ramp.  This will take place in Bangalore from 12-16th August 2015

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