PHILIOS LAUNCHES AMBILIGHT 4K T.V WITH SOHA ALI KHAN , KUNAL KHEMMU , RANVIJAY, AND ATUL KASBEKARApril 7, 2015, Mumbai: Setting a new milestone in the evolution of Ultra HD television in the country, PE Electronics, official brand license partner of Philips for India, today launched the first 4K Ultra HD television range featuring Ambilight technology. The consumers will now experience a technology which will change the way consumers view televisions in India. On the occasion of the launch, celebrities like Soha Ali Khan, Kunal Kemmu, Rannvijay Singha and Atul Kasbekar were present to share their first-hand experience of using this milestone product. Ambilight - Ambilight is ambient lighting, a patented technology exclusive for Philips TV’s. Ambilight breaks the conventional norms of TV viewing, beyond the usual four boundaries of a television. Ambilight technology projects light from the back panel of the television, corresponding to the content being played. This projected light is dynamic and changes according to the content. Ambilight gives you the most immersive viewing experience. Further, it reduces the strain on your eyes during long viewing hours. Philips has always set a benchmark by introducing consumers to televisions that are technologically advanced and innovative. The new Ultra HD TV with Ambilight is powered by Pixel Plus Ultra HD picture quality engine. Further, perfect motion rate of 400 Hz ensures smoothest experience for fast moving images and is perfect for gaming. This TV is Smart and allows you to access social networking sites, browse internet, play games, Skype, access YouTube and Vimeo amongst a host of applications. This television comes with an inbuilt app gallery as well. Other features include active 3D which gives you a much higher resolution than passive 3D, better image depth and better colors, Philips Micro Dimming Pro which - produces deeper blacks and brighter whites, regardless of the level of light in the room etc. Philips Ambilight 4K Ultra HD LED TV Highlights: Ambilight is a technology unique to Philips. It is more than just built-in ambient lighting effects think of the difference surround sound makes and then consider Ambilight as the 'surround colour' version. It completely immerses you in the action, makes the screen seem larger and provides the consumer an experience beyond ordinary. 4K UHD Technology provides seamless viewing experience with breath-taking picture clarity. v Pixel Plus Ultra HD: discover Ultra HD Picture Quality v Ambilight for the most immersive viewing experience v 400Hz PMR Ultra HD for fast moving images v 3D takes you places you’ve never been before v Smart TV: a whole new world to explore v Micro Dimming for incredible contrast, sharpness and image quality v MyRemote app: the Smarter way to interact with your TV v Wi-Fi Miracast™—mirror your smartphone screen to your TV v Digital Natural Motion for smooth moving images v Cloud TV and Cloud Explorer bring worlds together v Multiroom TV—share live TV and recordings between TVs Neeraj Sethi, Chief Executive Officer, PE Electronics Ltd, said “We are excited to be the first in this category to introduce India to the revolutionary technology of UHD TV with Ambilight which will change the way consumers view television in the country. At Philips, we have brought the most stirring and magical experiences closer to the consumer, with a magnificent interplay of colour and light with the wondrous 4K technology. It will be an unforgettable and thrilling experience that will linger in the hearts and minds of the consumer for long time to come. We are confident that this product driven by its pure technology will push the existing boundaries of the television industry”. Koos Dekker, Sr. Director Consumer Care, Quality and Sustainability Global Brand Licensing, Philips Group, “Philips believes in creating products with consumer at the centre of attention. Philips has been coming out with innovative products over decades to provide experience and value to the consumer. With the launch of Philips Ambilight 4K Ultra HD TV, Philips aims at revolutionizing the television viewing experience in the country. The new age consumers want much more than just an ordinary television and this latest product essentially targets consumers, who want the best that is available in the market. Philips Ambilight 4K Ultra HD LED TV will soon be available at brand stores, large format retailers and modern retail outlets. The product is available in the market in 50’’, 58’’ and 65’’ and is priced between Rs. 155,000 to Rs. 372,500.