AkzoNobel, the leading global paints and coatings company and the makers of Dulux paints in India,
presented Monarch Gold as the Colour of the Year for 2016. As part of the 13th edition of AkzoNobel’s
annual global study, Colour Futures TM, Farhan Akhtar and Shraddha Kapoor, brand ambassadors of
Dulux in India, unveiled the colour trend and its overriding theme: Looking both ways in a colour walk.
Developed by the company’s Global Aesthetic Center in collaboration with leading design and colour
experts from around the world, ColourFuturesTM 2016 is inspired by contrasting opinions, with ‘looking
both ways’ being the driving influence. This year, we find ourselves at a unique crossroads where we
can see the advantage of both tradition and modern innovation, where the importance of weighing
opposite opinions and views has never been stronger. Monarch Gold also weaves in beautifully with
India’s affinity towards gold that is deeply engraved in the country’s culture, architecture and heritage.
This year’s research witnessed the use of gold and gold tones everywhere in the design world. It is a
recurring colour at design fairs, graphic design and in architecture, fashion, beauty and interior
decoration. Gold is also identified as the colour that connects with the overall trend of 2016: Looking
both ways. Monarch Gold exemplifies this theme of duality – being bright enough to attract attention
while also subtly referring to the past and the colour of the earth. It also combines well with other tones.
The colour is the ‘golden hour’ of dark and light; it is the gold that appears in the paintings of both old
masters (heritage) and modern artists (future). It exemplifies the fusion of our past, present and future.
Speaking at the launch, Jeremy Rowe, Managing Director, Decorative Paints, South East & South
Asia, Middle East, AkzoNobel, observed, “Colour is a wonderful medium to express oneself and
create a personal style. It is also a social barometer of people’s moods and sentiments. Through
ColourFutures™ we strive to make the everyday extraordinary and hope to use the transformative
power of colour to improve and energise the urban community more than ever before. The world is
viewing India with a lot of optimism and confidence and, for AkzoNobel, India continues to be a high
growth market.”
Sharing his insights for the business in India, Rajiv Rajgopal, Director, Decorative Paints,
AkzoNobel India, said, “In 2015, Dulux has launched innovative paint products such as Dulux Velvet
Touch Diamond Glo, with the dazzling glow and strength of a diamond; Weathershield Powerflexx, with
rainproof properties and Super Cover with its colours of the world. These innovations have successfully
appealed to not only the aesthetic sense of our consumers but also catered to the need of protecting
the walls of their homes. In our endeavour to invigorate deeper into trends, AkzoNobel ColourFutures™
is our global colour trend guide that is aimed at inspiring everyone when decorating a space.
”Farhan Akhtar : Actor, Director, Singer and Brand Ambassador, Dulux, said, “Dulux has been a
pioneer in styling décor and guiding consumers on using colour to express their personal style. Owing
to the brand’s international lineage, it is well positioned in introducing global trends to India. I am excited
to see how the Colour of the Year, Monarch Gold and the thought-provoking overriding theme –
Looking both ways – translates into our everyday lives through architecture, design home decoration
and even fashion.”
Shraddha Kapoor : Actor, Singer, Designer, Dancer and Brand Ambassador, Dulux, said, “I’m
delighted to be on board with Dulux and excited by the ColourFutures™ study that showcases colour
trends for the next year. Monarch Gold permeates perfectly into the new generation of consumers as it
resonates a modern outlook yet retains the traditional element.”
ColourFutures™ is AkzoNobel’s way of sharing colour knowledge with people around the world, so that
everyone can be inspired and benefit from the impact colour can have on lives. Drawing insights from a
multitude of influences from fine art to technology, design to nature, architecture to fashion, and music
to popular culture, ColourFutures™ continues to chart out the colour trends and forecasts of what
people are veering towards.
Monarch Gold to be available across Dulux’s innovative range of interior and exterior paints
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