Review of Movie Waiting

 

Director : Anu Menon

Cast : Naseeruddin Shah , Kalki Koechlin,  Rajat Kapoor.

 

Overview : Waiting  is movie that makes you learn lesson of life

Storyline : The story revolves round Shiv (Naseeruddin Shah ) , whose wife has been in coma in first class hospital in cochin for the past 9 months , his wife is on life support system  till then . On the other hand , there is Tara (Kalki Koechlin) , whose husband has met with an accident and is also in coma . Shiv and Tara strike a friendship of necessity in a hospital waiting room .  Shiv guides Tara how to cope with the grief . He has reached a zen stage wherein he has accepted the grief  whereas for Tara the grief is very  fresh .

 

The doctors ask shiv to give up and let go of the support system as his wife will never really get out of Coma , but Shiv is adamant , he thinks that doctor Nirupam (Rajat Kapoor ) , is doing this only for business purpose and he does not want to operate on a senior citizen. Shiv is not ready to give up  yet as he thinks whether that is what his wife of 40 years would want him to do ? On the other hand there is dilemma with Tara as well wherein the doctor adamant to do her husband brain surgery but there is an question whether he will be the same again , as there is a possibility that he might be stuck in a wheel chair for life . Would he want that life , and would it be ok to subject him to brain surgery .

What happens to both the cases is for audience to watch .

Performances : Naseeruddin a classic actor is at his best , the facial expressions and emotions and anger and dilemma all those human traits are depicted by him to perfection . Kalki has also acted well .

Rajat Kapoor  as doctor has played well you can either like him or hate him .

Director Anu Menon does not spell the beans as the scenes unfold . she makes you impatient like the characters on screen . She makes you waiting wondering what next . Menon involves you and makes the pain of the characters on screen ‘yours’ Such is the direction . The Movie has a good screenplay .

 

Verdict : Watch it to experience pain of waiting  , debate , dilemma of a person stuck in bad situation

Its not a commercial movie and not for weak hearted persons

 

Rating : 3*/5*

Trailer Launch of Sultan

Mumbai 24th May saw launch of the much awaited movie of the year Sultan , Starring Salman Khan  and Anushka Sharma .


A classic underdog tale about a wrestler who makes a comeback defeating all odds staked up against him, Sultan’s journey will bring alive his heartfelt love story. The film promises mint fresh romance, an inspiring tale and unique wrestling action.

Speaking at the launch of the trailer Salman said that he is not at all like sultan who is a wrestler but he is much of a romantic as a person . Commenting on the music of the film he said that he loves folk music that the movie has incorporated .

The movie looks promising and hopefully another golden feather in Salman's career .

The film release on Eid , meanwhile enjoy the trailer

Click the link below for the official trailer

http://www.youtube.com/watch?v=wPxqcq6Byq0&sns=em

Click to share it on Fb: http://bit.ly/SultanOfficia...

 

 

Movie Credits:
Starring: Salman Khan and Anushka Sharma
Directed by: Ali Abbas Zafar

Brands of Sushant give him a thumbs up

 

All the various brands that are associated young actor Sushant Singh Rajput are gaga over his portrayal of Captain Cool, Mahendra Singh Dhoni.

When the teaser of Sushant Singh Rajput’s M S Dhoni – the untold story was released, everyone was mighty impressed with the way Sushant Singh Rajput was essaying the character.

Right from the audiences to people from the industry lauded the actor for all the hard work he put into this.

All the brands of Sushant also reached out to him and gave him a thumbs up for it.

Not just that.. When they saw some of his cricket playing clips, they expressed to him that he was a hit even as a cricketer to them.

They shared that not once did they feel that a non cricketer was in the frame. The actor is quite popular in the brands space and is currently endorsing -- brands.

Sushant Singh Rajput is overwhelmed with all the response that he has been receiving for the teaser

Divya Khosla Kumar scorches the ramp for Sukriti & Aakriti at India Beach Fashion Week in Goa!

Divya Khosla Kumar's sense of style has always been in the limelight for she brings something elegant yet effortlessly pretty to each look of hers. Such was the case at the hot and happening India Beach Fashion Week that is currently ongoing in Goa. Divya sashayed the ramp as a show stopper for acclaimed designers Sukriti & Aakriti. 

Speaking on the same, Divya said that, "I am an independent woman and love to explore different kind of style always. What Sukriti and Aakriti have showcased today is what caught my eye at the go. I love anything and every kind of outfits which I can feel comfortable in and want my audience to follow their love for fashion but with comfortness. I loved the feminine style beach outfits the designers showed me and I am glad to walk for them."

The ecstatic designer duo added that, "Divya is a perfect fit for the brand. She has got an impeccable taste in fashion and has a great sense of style. She is a talented young woman who plays various roles like the youth of today. She is a great role model for our target clients. Also, her priority for comfort with fashion makes her adapt to the brand well. She loves beachy destinations which is perfect for the kind of clothes we make. Her feminine persona and gracefulness makes her a stunner for Sukriti and Aakriti!" 

 

 

 

Punjabi Boys Arjan Bajwa & Mika Singh spotted bonding over music recording sessions!

 

Punjabi Mundas, Arjan Bajwa & Mika Singh were recently spotted bonding over their love for music while recording a song for Arjan's upcoming film.

The song is sung by Mika Paaji and Sunidhi Chauhan and is for Arjan's upcoming flick, ISHQ with debutant Isha Talwar. The duet sung by the best of the best in the industry, seems to be only one of the hit songs of the film. "There are other songs by Rahat Fateh Ali Khan, Sunidhi Chauhan, Arif lohar & Nooran Sisters. Composed by famed British India composer Mukhtar Sahota, this is the biggest combination for a music album for a Punjabi film!!" says Arjan.

Bonding over music and their Punjabi genes, Mika and Arjan seemed to have got along like a house on fire during the music recording session!

We love Punjabi mundas and think that Mika's voiceover for Arjan bajwa, that too in a Punjabi film, seems like its a win-win combo!

THE 17TH EDITION OF IIFA IS ALL SET TO CELEBRATE THE MEGA INDIA FESTIVAL FROM 23RD-26TH JUNE 2016 IN MADRID, SPAIN

 IIFA Rocks 2016 Gets Bigger And Better With An Electric Mix

Of Fashion And Music Extravaganza

IIFA Celebrations To Be A Diverse Amalgamation Of Festivities

Across Cinema, Fashion, Dance And Music

·         The Videocon d2h IIFA Weekend 2016 festivities will witness a host of events- IIFA Rocks, FICCI - IIFA Global Business Forum, IIFA Stomp in collaboration with MULAFEST Urban Trends Festival, along with the anticipated mega awards night, NEXA IIFA Awards 2016

 

·         IIFA Rocks 2016 musical performances line-up includes hit-maker Pritam, Meet Brothers, Benny Dayal, Kanika Kapoor, Monali Thakur, Neeti Mohan and Papon among others!

 

 

The star-studded Nexa IIFA Awards 2016 to feature performances by Bollywood superstars

·         Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika Padukone, Sonakshi Sinha and Tiger Shroff; to be hosted by charismatic Bollywood Actors Farhan Akhtar & Shahid Kapoor.

 

 

 

Mumbai, 20^th May 2016: The International Indian Film Academy (IIFA) has announced the 17^th Edition of the most spectacular celebration of Indian Cinema worldwide that will occur in the capital city of Madrid, Spain from 23^rd – 26^th June this year!

 

IIFA Rocks has always been a star-studded affair with a mix of fashion, music and dance. It is a celebrated global event that has been growing each year. To reveal some of the exciting details about the upcoming Videocon d2h IIFA Weekend, Bollywood’s superstar Salman Khan was joined by versatile actor Anil Kapoor who together shared their excitement about the IIFA celebrations being held in

Spain  endJune. The two friends were joined by leading lady Shilpa Shetty, young icons Tiger Shroff, Abhay Deol and Sooraj Pancholi. Music sensations Meet Brothers, Kanika Kapoor, Monali Thakur, and Benny Dayal too joined the media event to share their joy about performing at the IIFA ROCKS in Madrid. Among the star-studded line-up are also dance sensations Elli Avram and Daisy Shah (the leading lady of Salman Khan’s Jai Ho).

This year, the IIFA Rocks stage will include noted music director-composer-singer Pritam who is performing with Spanish artistes as a once-in-a-lifetime on-stage production. Performances include the hit songs of the Meet Brothers featuring Kanika Kapoor with Benny Dayal and Neeti Mohan among others. National-award winner Monali Thakur and Papon will be serenading the audience. To add to the star-studded affair, Bollywood’s leading lady Parineeti Chopra and actor Sooraj Pancholi are set to perform at IIFA Rocks; Elli Avram and Daisy Shah will perform the hit songs of the year. Alongside the gamut of musical acts and dance performances, the distinguished Indian fashion designer Vikram Phadnis will showcase a breathtaking fashion show marking his 25 years in the fashion industry.

 

The IIFA revelries are well underway, as IIFA this year, will also showcase a special teaser screening of the Rakeysh Omprakash Mehra film - Mirziya. IIFA Stomp, which is already bringing famous musical acts with its collaboration with Mulafest will be highlighting another key aspect of Indian culture with a special yoga Master class with Shilpa Shetty in Madrid Spain

17^th edition of the IIFA Celebrations will be a star studded extravaganza with celebrated personalities from the Bollywood fraternity and Friends of IIFA gracing us with their presence- Ranveer Singh, Boney Kapoor, Sridevi, Rakeysh Omprakash Mehra, Dia Mirza, Vivek Oberoi, Riteish Deshmukh, Boman Irani, Kabir Khan, Sanjay Leela Bhansali, Neha Dhupia, Sohail Khan, Sajid Nadiadwala, Shabana Azmi, Javed Akhtar, Madhavan, Aftab Shivdasani,  Shriya Saran to name a few.

 

Thrilled about performing at the NEXA IIFA Awards 2016, Bollywood icon Salman Khan said, “IIFA is like one big carnival and I look forward to performing at the NEXA IIFA Awards this June in Spain. Like so many great cities of the world, Madrid will witness the beauty and magic of Indian cinema with IIFA. IIFA has consistently played a crucial role in widening the horizon of the Indian film industry to the world.”

 

Bollywood’s age-defying actor, Anil Kapoor also commented saying, “I have had a longstanding bond with the IIFA Academy and after having been part of several IIFAs, I am always amazed each time by the grandeur and the effort that goes into making it a grand celebration. With my experience of working in international films, I have noticed that IIFA goes a long way in presenting the best of the Indian film industry and is a great way to promote India’s soft power. I am eagerly looking forward to the Videocon d2h IIFA Weekend and I’m sure it’s going to be more special than ever before

Wizcraft International Entertainment Pvt. Ltd promotes the IIFA Weekend & Awards globally each year and travel to new, exciting and beautiful destinations, taking the film fraternity with it to unite and celebrate the best of Indian film and culture, thereby taking Indian Cinema and India to a wider audience. www.iifa.com
   

Check Out Image of Shahid Kapoor in Multi starrer film which are in and how.

Remember Waqt, Sholay, and Amar Akbar Anthony These films are some of the most popular multi-starrers Bollywood has ever generated. Over the years, several film-makers have tried this formula. While some have set the cash registers ringing at the box office, others haven’t made a mark. The trend of making multi-starrers is now back yet again. Several new films are exploring the age-old format.

Last year, movies like Badlapur and Dil Dhadakne Do followed the multi-starrer route. This year’s hit film, Kapoor & Sons, did the same. In the coming months, too, a number of big multi-starrers like Ae Dil Hai Mushkil, Udta Punjab, Housefull 3, Rangoon, Dishoom and Rock On 2 will hit the big screen.

Sajid Nadiadwala who has produced multi-starrers films like Judwaa,  Har Dil Jo Pyaar Karega ,and the Housefull series, among others. He says such films “infuse new energy and pose a “new challenge”. “Creatively, they give a different kind of kick. I have grown up watching multi-starrers,” says Nadiadwala. 

Udta Punjab the immediate release which is set to hit theaters on 17th June has already received a massive thumbs Up from the audiences the day the trailer of the film was released by the makers. The ensemble cast was loved by the fans who are now awaiting the release of the film. 

Sajid Nadiadwala adds it is all about offering the audience an experience that is worth their money. “Even casting two heroes in a movie — like Salman Khan and Sunny Deol in Jeet (1996), Salman and Akshay Kumar in Mujhse Shaadi Karogi (2004) and Jaan-E-Mann (2006), or Shahid Kapoor and Saif Ali Khan in Rangoon excites the audience, and me, as a film-maker. But it is an uphill task to get two stars together. So, not many makers are able to pull multi-starrers off,”

Toyota Showcases The All New Innova Crysta in Mumbai

 

 

Mumbai, May 13^th, 2016:  Toyota Kirloskar Motor (TKM) today showcased one of the most anticipated products of the year - the All New Innova, which in its latest avatar will be titled "Innova Crysta." Triggered by imagination & fuelled by innovation, the Innova Crysta was unveiled earlier this year at the Auto Expo – The Motor Show 2016.

 

Competitively priced in the range of Rs. 13,83,677 and  Rs. 20,77,930 (Ex-showroom Mumbai), the new Innova Crysta deliveries across India will begin from today. The Innova Crysta will be available in two grades with an automatic transmission (Zx & Gx) and four grades with manual transmission (Zx, Vx, Gx & G).

The Innova Crysta comes with an All-New Frame and an all-new 2.8 L diesel engine for the first time with an All-New 6 Speed Automatic Transmission with sequential shift. It also offers an all-new 2.4 L diesel engine with an all-new 5 speed Manual Transmission.

The Innova Crysta gives Best-in-class performance of 174 PS and 360 Nm torque while offering fuel economy of 14.29 Km/l for the 2.8L 6 speed automatic transmission variant and 15.10 Km/l for the 2.4L 5 speed manual transmission variant. (As per ARAI certification).

A perfect combination of flawless luxury and effortless power, the Innova Crysta is designed to offers sport-utility inspired styling, robust engine and well-thought out features. It sets a new benchmark for tough and sophisticated exterior, enhanced interior, powerful and efficient powertrain and uncompromised luxury with a living-room-like comfort never seen before.

 

 

 

 

 

 

After ruling the MPV segment for over 11 years with style, space, safety & comfort, the new 2^nd generation Innova Crysta is all set to redefine ‘Power & Luxury’

 

·         New Innova Crysta priced competitively in the price range of Rs. 13,83,677 and                                       Rs. 20, 77,930 (Ex-showroom Mumbai)

·         New Innova Crysta will be available in the following grades:

 

Zx (7 Seater)	AT / MT
Vx (7/8 Seater)	MT
Gx (7/8 Seater)	AT/MT
G (7/8 Seater)	MT

 

·         Product Highlights

Performance features

-          Available in all-new 2.8 L diesel engine with an all-new 6 speed Automatic Transmission and an all-new 2.4 L Diesel engine with an all-new 5 speed Manual Transmission  

-          All new frame that significantly improves toughness and enhances ride comfort 

-          Eco & Power drive modes

Safety Features

-          Zx Grade (Addition to Standard Safety Features)- 7 Airbags, Vehicle Stability Control (VSC) & Hill-start Assist Control (HAC)

-          All Grades (Standard Safety Features) - 3 Airbags, Antilock Braking System (ABS), Electronic Brake force Distribution (EBD) & Brake Assist (BA), height adjustable Seatbelt with Pre Tensioner & Force Limiter (PT/FL) for front seat, 3 point seatbelt for all occupants & Child restraint system (ISOFIX).

Exterior

-          Presenting all new colors :  Garnet Red, White Pearl Crystal Shine, Avant-garde Bronze

-          Tough & Sophisticated exteriors compliment the sophisticated grandness of the interiors

Interior

-          3D Design Combination Meter with 4.2" TFT Multi Information Display

-          8 way power adjustable driver seat

-          An array of ‘First in class’ features as below:

·         Automatic LED projector headlamps

·         Ambient illumination

·         Upper glove box with cooling

·         One touch tumble second row seat

·         Rear Auto AC with Digital Display

·         Easy slide front passenger seat

 

Review of Movie Dear Dad

 

Production House:Peppermint Studios

Director : Tanuj Bhramar

Cast  : Arvind Swamy , Himanshu Sharma , Ekavali Khanna , Aman Uppal

Overview : A Bold concept movie For A , Normal Indian Family .

 Storyline : The story revolves around Nitin (Arvind Swamy ) , Roja Fame , whose family consist of wife and 2 children , teenager son Shivam (Himanshu Sharma) , and small daughter Vidhi , Nitin and his son share a warm father –son relationship .but all is not rosy in this picture perfect family , Nitin and his wife are taking divorce but shivam is unaware of this .

Nitin decides to break this news to his son by deciding to drive his son to his hostel in Mussuirie . So the 2 embark on this road trip . on the way Nitin decides to visit his parents enroute in Dehradun , there  Nitin to our surprise  reveals his ailing , dumb and old father that he is gay , shivam over heards this statement , he is disgusted with his father , while nitin tells him that he is tired of living life of lie and that’s why he has to reveal the truth , but shivam is very angry and he feels that his father has cheated them all , now his mother and sister will have to pay the price .

As the story progresses we see that father and son enters into several fights and arguments.   What will happen next, whether shivam will be  able to accept his father for who he is and will the dynamics between the two change over time

Performances : Arvind has performed very well , simply brilliant , the sense of unease that he carries on his face  as he tries to reveal the truth to his son is just too real . Himanshu as shivam has also acted very well as per his role of a teenage boy , even his  expressions are real , like how he reacts when he comes to know that his father is gay , first disgust , then frustrated and then curious as he tries to cure his father’s ailment by getting babaji ki buty , which is hilarious .

Verdict : The movie is excellent , it is the most realistic Indian movie to have graced the screens in recent times . Amongst the recent movies depicting the concept of gay , this is is the mosrt realistic movie hard hitting , but with  a very gracefull screenplay . The movie depicts some beautiful locations , brilliant cinematography , depicting mother nature in a beuatiful surroundings . . Direction by Tanuj Bhramar is excellent as he has executed this movie idea very gracefully and beautifuly .

He has shown the father and son relationship in an excellent way , first cordial and after the revelation how it becomes strained and in the end it becomes much better than how was it in the beginning .

Only negative point  is that it is a bit slow at times . , but it is not regular masala movie but it is beyond all that ,its all about story telling and human emotions

Watch it for it will broaden your mind towards homosexuality . and how it is not a choice but preference people are born with . It will inspire people to come out of their closet and accept what their true nature  is without feeling embarrassed.

 Rating : 3.5*/5*

Swara Bhaskar delivers her first solo hit – Nil Battey Sannata!

 

Swara Bhaskar’s conviction to portray the challenging role of a mother in Nil Battey Sannata so early in her career has certainly paid rich dividends.

Little did the versatile actress know that her impeccable performance in the family entertainer would set the box office cash registers ringing!

Swara, who’s already riding high on the success of movies including Tanu Weds Manu Returns and Prem Ratan Dhan Payo is elated that her latest release, Nil Battey Sannata has crossed Rs 4 crores at the box office despite having a limited release of 350 screens only.

Swara’s B-town friends, film critics and trade pundits praised her performance and the heartwarming narrative of a mother and her daughter. Interestingly, the film is still running in cinemas in its third week! In fact, some shows have still reported packed houses.

This Aanand L Rai’s family entertainer, which was high on content, stood on its own despite big releases including Jungle Book and Baaghi. The satellite rights of Nil Battey Sannata have been sold to a leading movie channel for an impressive amount.

It’s learnt that Uttar Pradesh government has granted the movie Rs 2 crore subsidy for being shot entirely in Uttar Pradesh and being a socially relevant film.

Reportedly, Netflix and Eros Now are also keen in acquiring the online rights of the film as well.

 

The versatile and successful actress has an interesting line up of films releasing this year including Anaarkali Aaraawaali in which she will surprise the audience and her fans once again, as she plays the title role of Anaarkali, a local singer of live performances of lewd and double-meaning songs. 

Richa Chadha turns up the Summer Heat on Maxim Cover!

 

 

Richa Chadha for sure known how to get the temperatures soaring high. The absolutely versatile actress who has defied the film industry norms is now donning the cover of MAXIM India. Dressed in a classic black bikini, Richa sure looks smoking hot! The actress is all set for the release of Sarabjit on 20th May followed by Cabaret on 27th May. There actress is currently busy shooting for her Indo-American film titled Love Sonia, which is produced by David Wormack who has to his credit of having produced films like Life of Pi and Slumdog Millionaire. Richa will also be seen in other films including Jiah aur Jiah, Three Stories, Dasdev and will start filming for Fukrey 2 in October this year.

THIS teaser of Raman Raghav 2.0 will give you the chills!

 

Anurag Kashyap's psychological thriller, Raman Raghav 2.0's first motion teaser is out and its scary AF!

Raman Raghav 2.0 is a film based on one of India's infamous Serial Killer.

This teaser showcases one of the many instances of the psychological thrills that the film showcases.

The teaser leaves you chilled to your bones while the screaches have a lasting impact on your senses!

Anurag Kashyap has artily crafted this content piece which gives you clear insights on the high dose of gruesome horrifying thrills!

Raman Raghav 2.0 is India sole entry to the Cannes Film festival this year.

Anurag Kashyap is to showcase his psychological thriller at Directors Fortnight this year at Cannes.

The teaser sure does increase anticipation levels for the film who's trailer will be releasing on May 10th, 2016.

Reliance Entertainment persents, a Phontom production Raman Raghav 2.0 is all set to hit theaters on 24th June. 

Watch this BLOODY thrilling teaser of Anurag Kashyap's Raman Raghav 2.0 right here!

Link : http://bit.ly/1WdMOqo

Bio Oil’s Yummilicious Walk saw Shveta Salve, Carol Gracias and 12 Yummy Mummies Sashay the Ramp in Style

 

.Mumbai, 7^th May, 2016: Pregnancy is the most beautiful phase in a woman’s life, but a lot of mothers-to-be usually shy away from social events during this phase, as they are mindful of the way their body looks. Bio-Oil hosted the #YummiliciousWalk, where in 12 proud mothers-to-be, traversed the ramp with coveted model, Carol Gracias and popular TV actress, Shveta Salve, on the occasion of Mother’s Day.

Bio-Oil aims to be a facilitator for expecting mothers to shed their inhibitions and celebrate this beautiful phase of motherhood. What better way than flaunting their flawless baby bump skin. Commenting on the initiative, well-known TV Actor Shveta Salve expressed, “It has been heart-warming to share the stage with such confident and glowing Yummy Mummies. Pregnancy is a wonderful journey that should be cherished and rejoiced. Here’s wishing all the mothers-to-be a Happy Mother’s Day.”

Excited to be around so many Yummy Mummies, Carol Gracias stated, “I think Bio Oil has created a great platform for all expecting mothers to shed their inhibitions. I’m delighted to have been given the opportunity to choreograph the walk with all these gorgeous women! Joining these lovely mothers has been an over-whelming experience. So, all you Yummy Mummies out there go ahead and flaunt your cute baby bumps!”

Also present at the event were celebrity gynaecologist Dr. Kiran Coelho and dermatologist Dr. Rashmi Shetty. Expressing her view on this topic, Dr Coelho added, “I’m extremely happy to see all the Yummy Mummies take the ramp with such confidence. Women often feel conscious of not having the perfect body during their pregnancy. Having a baby is certainly one of the most special feeling for a mother-to-be however the worry of stretch marks during and post-pregnancy is a matter of great concern for her.  Using anti-stretch marks oils such as Bio Oil will certainly make a huge difference”.

The specialists highlighted various concerns related to health and skin care during pregnancy. They shed light on the ideal time after which mothers may start exercising in order to shed their pregnancy weight as well as recommended tips for improving the skin post-pregnancy. “A major worry that every pregnant woman has is, whether the stretch marks are ever going to go. The answer for which is try to minimize stretch marks during pregnancy by regularly applying moisturizers and oils such as Bio Oil, which contain Vitamin E, Lavender, Calendula and Rosemary,” Dr Rashmi Shetty further added. She emphasized on the need for mothers to take as much time as they require, post giving birth, to get back to exercising.

Encouraging women to come out of their shell, boosting their morale and making them feel beautiful was the focus of the event. The brand created a platform for expecting mothers, to help them come out of their cocoon and dazzle the ramp. This Mother’s Day, Bio Oil partnered with Yummy Mummies across the country to encourage them to celebrate and enjoy their pregnancy phase rather than shying away from the world.

 

Expecting mothers shed their inhibitions by flaunting their cute baby bumps

 

 

 

Sonam Kapoor launches her own App! over An 'App'solutely amazing High Tea

Sonam Kapoor is one actor who’s known for her powerhouse acting talent and an impeccable sense of style, besides of course, putting Indian Fashion on the global map. A fiercely independent girl unafraid to speak her mind, she has consistently proved that she is more than just a pretty face. 

In these times wherein everything is becoming smaller and our favorite stars are not accessible via mediums like Facebook, Twitter, Instagram, SnapChat etc in today’s digital world of globalization, Sonam has pushed the envelope further and ventured into a territory no celebrity has done before. The actress launched her own App in collaboration with Disciple Media, the industry-leading provider of direct-to-fan mobile Apps. With this, the actor will now connect to her millions of fans around the world.  

The App launch was a grand affair that was personally curated and organized by Sonam herself, from 3 tier cupcake tiers by Pooja Dhingra's Le 15 Patisserie to quirky decor elements like a vertical faux garden with a pastel pink bicycle and a High Tea menu executed to perfection, the afternoon was one of excitement with attention given to minute details. From serving chai in cute cutting chai glasses to macaroon towers that transported one to the cafe's in Paris and tea and scones served with fresh jams, the launch of the Sonam Kapoor App was one extraordinary affair and rightfully so, as it marks the debut of the very first Indian actor to launch their own App! 

Developed by Disciple Media, this mobile channel will create deeper connections with her fans through the use of their proprietary mobile App platform. Functions in the App include ‘in the moment’ fan experiences like real-time live streaming, exclusive content, talent-fan chats, competitions, App-only merchandise, messaging, and social media aggregation. 

The event commenced with the man who was behind the idea, Sonam Kapoor's friend, Varun Talreja who took the media through a step by step procedure of the App and even got everyone to download the same while be explained each feature! Varun stated that," Now be it Mumbai, Cannes or London, Sonam will always be directly in touch with her fans through the App and that is the beauty of the same!" 

Speaking at the event Sonam said that,  “I am really happy and grateful that my good friend Varun Talreja and CEO of Disciple Media, Benji have made this app come alive. This was Varun's idea as he felt I was relevant on Social Media, one of the most powerful platforms as of now. One of the most enjoyable things about what I do is getting out there, meeting people and hearing reactions to my work. My App means I’ll now be able to keep in touch and share experiences with fans worldwide, even when I’m busy filming. There are so many amazing features that we have created to the App like the Live Streaming as it will enable my 'tribe' to view what I do exactly when I do so. The Style file feature is another favorite where my team that has been with me since Day one like my sister Rhea Kapoor, and Namrata Soni, Arti Nayar and many more will give style/beauty tips, work out and make up and hair tutorials and much more! I do not believe in the term 'fan following' as I feel that fans are like minded people who are attracted to the celebrities or stars as based on their views, personal preferences and are more of a community who and therefore, people who like me and the work I do are in 'my tribe.' They can all connect with each other, even individually through the App. I will constantly speak about Book Reviews as I love reading or even my favorite movies and the App will constantly be updated which is the best part about the world of social media, there is always more to learn and adapt to. There will also be an archive of my work aptly called 'Chronicles.' In addition to this all, we will also have a section dedicated to the 'Workahol' in me which will highlight all the things I do be it transformation for my character, training for my next movie, making of the same, and so on.' When asked on what her most favorite feature is, Sonam stated that, 'That has to be the Live Stream feature as I view my tribe as my community and everyone who has the app will get an alert that I will be Live Streaming and it will basically be raw unadulterated footage without any edits which is never seen on the social media platform ever!"   

Sonam Kapoor also  said that the app is for everone whether boy or girl , young or old all people .

So what are you all waiting for download the app now !